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Hoffman's Hot Seat: Utilizing Real-Time Analytics With Lead Scoring

Many marketers struggle to obtain a clear picture of who their organization's best sales prospects are. 1to1 Media's Tom Hoffman spoke with TARGUSinfo Chairman and Chief Executive Officer George Moore about demand for real-time lead scoring analytics and the challenges that marketers face in utilizing this information effectively.

By Tom Hoffman on February 25 2010 09:00 AM |

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Customer Strategy , Data Analytics , Marketing

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