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Hoffman's Hot Seat: Getting Voice of the Customer Programs to Succeed

A growing number of companies are launching Voice of the Customer programs to help gather customer feedback across multiple channels. 1to1 Media's Tom Hoffman spoke with Roderick Morris, Vice President of Marketing at Vovici to discuss some of the inherent challenges of making these programs succeed, including data integration issues.

By Tom Hoffman on March 4 2010 11:02 AM |

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Customer Service , Customer Strategy , Data Analytics , Voice of the Customer

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