Hoffman's Hot Seat: Measuring the Benefits of Social CRM
Companies are making more extensive use of social media tools such as Facebook and Twitter to engage their customers. But because many organizations are just becoming involved with social CRM, most executives are still figuring out how best to measure the returns from these initiatives. 1to1 Media's Tom Hoffman spoke with Brad Wilson, General Manager of Microsoft Dynamics CRM about different approaches for CMOs to consider.
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