Hoffman's Hot Seat: Applying Enterprise Feedback Management to Social Media to Glean Customer Insights
Attempts to monitor what customers are saying about your company in social media can often be a hit-or-miss approach. Vovici's Vice President of Research Brian Koma shares his recommendations for using enterprise feedback management tools to help gauge and react to customer sentiment in the social media atmosphere.
Related Entries
- Dell Takes Command of Social Media Listening
- Forrester's Andrew McInnes: Voice of the Customer Programs Need Better Understanding, Not Just Better Analytics
- Is There a Secret to a Great Customer Experience?
