Get Past the Mobile Hype and Get Down to Business
What social media was last year mobile is today. User adoption of mobile devices is more than 95 percent, and consumers are using them for more activities every day. Smartphones are getting more popular. Mobile commerce, mobile marketing, and mobile customer service are now realities. Consumers are expecting the companies they do business with to provide a strong mobile customer experience. Can you meet their expectations?
Today's lead story in 1to1 Magazine highlights three companies that have focused their attention on the mobile customer. It's a channel that can't be ignored.
Vegas.com, for instance, saw that a growing number of its website visitors access the site from their mobile phones. It took the needs of those users into account to act in their best interests and provide a valuable experience. Meanwhile, fans of this summer's Warped and Mayhem rock and roll tours were treated to streaming video clips from each show free to their phones. And one restaurant in the small Canadian province of Prince Edward Island thinks big by interacting with patrons and prospects via Foursquare.
Each company takes a different approach to how they interact with their mobile customers, but they all share the goal of providing a rewarding and valuable experience in a channel that is preferred by many. Their common strategy was to meet the needs of customers in the mobile channel while staying consistent to their brand promise across all channels. It requires a high-level approach, and shouldn't be a siloed task for one department or group.
These are just a few examples of companies that take the mobile customer experience seriously. What other companies do you think do a good job with a mobile experience?
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