Social Technologies Are All About Relationships
Today at the HSM World Business Forum Charlene Li, cofounder of Altimeter Group, sounded off on the value of social technologies. "Social technologies are all about the relationships you can form," she said.
Here are a few pieces of Li's advice:
- What social technologies do better than anything else is create, foster, and build relationships. They enable authentic and transparent relationships.
- You can't control personal relationships, so don't think you can control business relationships. In fact, you have to give up control in the social space. But you have to still be in command. To do this you have to inspire and lead your customers.
- You can't put an ROI on a tweet. Make sure you're asking the right questions when thinking about what to measure regarding the value of social technologies.
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