Wow Last-Minute Shoppers with Great Service
At this point during the holiday season, most Americans have the majority of their holiday shopping crossed off their lists. But there are some stragglers out there and most of them will be hitting the stores on Christmas Eve.
In fact, the Consumer Reports Holiday Shopping Poll estimates that 10 percent of shoppers will flood the malls on December 24 in a last-ditch effort to find their presents.
Also, Couponcodes4u.com asked 7,345 Americans questions surrounding the holiday shopping season, and a surprising 24 percent admitted that they would start shopping for next year's holiday season in January. Of those surveyed, 51 percent said they will plan to spend as much money on gifts next year as they did this year.
Many retailers plan to leverage these last-minute 2010 shoppers and 2011 early bird shoppers by competing on price. But remember, it comes down to the customer and providing excellent service. If retailers remember to create a shopping environment that satisfies the customers' needs, then they will be off to a promising start for a profitable year.
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