Back towww.1to1media.com
Tom Hoffman | January 18, 2011

Hoffman's Hot Seat: Applying Predictive Analytics to Achieve Customer Intimacy

    Share

Using predictive analytics to analyze customer data, including customer preferences, behaviors and purchasing histories, can help companies to better understand customers, tailor products and offers to them and establish tighter relationships, says Colin Shearer, Worldwide Industry Solutions Leader for the SPSS brand at IBM.

Did you enjoy this content? Sign up for our FREE weekly e-newsletter by clicking here!

Comments

Note: All content within this website is the property of 1to1 Media. Any use of materials, except for social media sharing (Tweets, Facebook posts, etc.), without the prior written consent of 1to1 Media is strictly prohibited.

X

Subscribe for our Free e-newsletter and get the latest in CRM strategy delivered weekly to your inbox! Subscribe now!

X

Did you enjoy this content?
Sign up for our FREE e-newsletter!