Email Marketing's New Rules of Engagement
The demise of email marketing has been greatly exaggerated. Ever since social media burst onto the scene, experts have predicted email's death on an almost weekly basis. But as we all know from experience, email still plays a vital role for both business and consumer use.
But this is no time for email marketing to rest on its laurels. Social media has changed the game, and customer expectations have also changed as a result. Companies need to evolve their email marketing efforts to keep customers engaged in this valuable communications channel.
Today's issue of 1to1 Magazine highlights three components to keep customers engaged: personalization, timeliness, and appeal. Simple things like asking people their preferences, sending a relevant email to follow-up on a purchase, or offering an incentive make a big difference when it comes to keeping customers opted-in. AT&T and Best Buy have both seen impressive results by adhering to these new rules of engagement.
What does your company do to keep your customers engaged in the email channel?
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