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Ginger Conlon | October 24, 2011

Three Global Trends in Direct Marketing

Channel proliferation, data overload, and privacy concerns are just some of the issues that direct marketers across the globe are dealing with today. In a conversation with me after the DMA's annual conference, Australian Direct Marketing Association CEO Jodie Sangster shared her insights on the three biggest trends facing marketers in Australia and around the globe today, as well as how they can better handle customers' growing privacy concerns.

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