Hip-Hip Hooray for the 2012 Gartner & 1to1 Media CRM Excellence Award Winners
It takes a lot to stand out in the business world. And when it comes to customer centricity, it's even harder. Customer expectations are higher than ever, and there are many organizational and market challenges to creating and maintaining a truly customer-focused organization. That's why it's important to recognize those companies that make it work with the Gartner & 1to1 Media CEM Excellence Awards.
The CRM Excellence Award winners are shining examples of how to operate a business that balances customer centricity with day-to-day operations. The Gartner Customer Strategies and Technologies Summit in London served as the backdrop for today's announcement of the 2012 winners for the EMEA region. They include:
- Customer Experience - Standard Chartered Bank (UK)
- Customer Service - Autodesk (UK)
- Customer Analytics - Yapí Credí (Turkey)
- Integrated Marketing Perfomance - Turkcell (Turkey)
- Sales Effectiveness - ISS (Belgium)
- Social Engagement - Compassion (UK)
Each of these companies prove that taking a customer-centric approach to business also takes care of the bottom line. For example, a realignment around the customer experience boosted Standard Chartered's income by 12 percent. Customer service optimization at Autodesk saved the company $5 million in 2011. And Turkcell realized approximately $15 million in gross revenue in 2011 by marketing to and serving customers based on their individual behaviors.
These are just a few examples of the impact a customer focus had on these organizations. We invite you to read more about each of the winners on www.1to1media.com (along with our Americas winners announced earlier this year), and share these great examples with others to spur customer-centric activities at your own organizations.
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