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Mila D'Antonio | June 10, 2013

A Recipe for Targeted Customer Service


Plato said knowledge is the food of the soul. For companies aiming to engage intelligently with their customers, knowledge is the appetizer, main course, and dessert.

Without knowledge about their customers, companies can't understand their needs, preferences, or buying histories and therefore are unable to deliver the most optimal service strategies as a result of that deficit. Siloed information, multiple customer channels, and legacy systems continue to threaten knowledge's stronghold in organizations.

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For AMP Financial Services, winner of the Gartner & 1to1 Media CRM Excellence Awards, EMEA/APAC, integrated and centralized knowledge is the key to the Australian financial services provider seeing gains in efficiency, effectiveness, and customer satisfaction. By integrating eight separate knowledgebases, AMP Financial Services now has a single source that delivers consistent information to frontline staff, financial advisers, and clients so internal users are equipped with the tools necessary for providing an exceptional customer experience, and customers can quickly and easily discover relevant product and service information on their own.

As AMP Financial Services proves, knowledge is the key to a successful customer service strategy. Learn more about the other winners of the Gartner & 1to1 Media CRM Excellence Awards, EMEA/APAC, at!


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