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Tom Hoffman | April 28, 2015
As companies continue to gain deeper proficiency using the Internet of Things for a range of applications (to monitor a patient's vital signs in a hospital, for enhanced connectivity between automobiles, drivers, and automakers, etc.), decision-makers will need to pay careful attention to how IoT influences the customer experience. Because as Fusion92 Founder and CEO Matt Murphy recently shared with me, "if there's not a benefit to consumers, you're probably not going to be successful." Read more »
Mila D'Antonio | April 27, 2015
Last week, Oracle CEO Mark Hurd announce the company's plans to make almost all of its services--95 percent of its products--available via the cloud by its OpenWorld conference in mid-October. Read more »
Guest Blogger: Megan Burns | April 24, 2015
One week ago today, we Bostonians enjoyed a picture-perfect opening day at Fenway Park. The sun was shining, temps finally warmed up after an abysmal winter, opening ceremonies paid tribute to local heroes like the Richard and Frates families,* and our beloved Red Sox beat the Washington Nationals 9 to 4. Read more »
Judith Aquino | April 23, 2015
In today's hypercompetitive market, emotional branding has become an important part of a brand's ability to win loyal customers. Technology advances and saturated markets have made many products and services interchangeable. And competing solely on price is an unreliable strategy. Read more »
Anna Papachristos | April 22, 2015
For today's data-driven marketer, more advanced omnichannel campaigns have become standard. But, as companies begin to crave more data in an effort to gain deeper understanding of their customers, many are beginning to recognize that Big Data isn't about volume--it's about what's actionable. SMBs, however, are uniquely positioned to use data to develop closer customer relationships and obtain insights that bigger brands can't, as the explosion of cloud-based technologies has put these companies on equal footing with their larger counterparts. Read more »
Tom Hoffman | April 21, 2015
In case you hadn't heard, Google is introducing big changes to its algorithmic formula beginning today that will place increased weight on the mobile friendliness of a company's website. If a company's website isn't deemed mobile friendly by Google (you can take the test here to find out), this will adversely affect the website's ranking by Google and, as a result, the volume of traffic headed to the website along with the potential leads being generated. The good news for Read more »
Mila D'Antonio | April 20, 2015
The banker John Pierpont Morgan, founder of JP Morgan, once said that no one at the top of a company should earn more than 20 times of those at the bottom. Among FTSE-100 companies last year, only two chief executives met Morgan's proclamation. Read more »
Judith Aquino | April 16, 2015
Do you find yourself making more impulsive purchase decisions based on convenience and emotion? If so, you're not alone. Technology advances are making us inclined to make quick, gut-based decisions instead of well-rationalized decisions, according to Forrester Research analyst Shar VanBoskirk. Read more »
Anna Papachristos | April 15, 2015
Just as the U.S. population grows more diverse, so must the average company's workforce. To remain on the cusp of innovation, leaders must conduct an internal audit to explore their brand's current scope and expand future outreach initiatives. Read more »

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