Back towww.1to1media.com
Tom Hoffman | July 1, 2014
Marketing leaders are constantly striving to achieve the highest possible levels of customer engagement and to get the biggest bang out of their campaign efforts. But it's often what goes on behind the scenes - and how well those activities and processes are managed - that ultimately determines the success of marketing programs. Read more »
Mila D'Antonio | June 30, 2014
A couple years ago brands started recognizing social media as a viable channel in which to engage customers, respond to their service inquiries, and foster relationships. Despite their initial and continued investments in technologies and strategies to incorporate service into these emerging channels, the majority of companies today still lack ownership and understanding of social media. Read more »
Guest Blogger: Sam Stern | June 27, 2014
Companies want customer-obsessed cultures that will help them differentiate in the age of the customer. But transforming a culture can be a challenge: It requires all employees to understand who their customers are, how customers perceive their interactions with the company, and what roles employees need to play in delivering the overall experience. Enter learning maps, which are fast becoming the centerpiece of small-group interactive training sessions at many companies. Read more »
Judith Aquino | June 26, 2014
Consumers don't think of themselves as big game to be targeted and captured by marketers, but The Onion knows better. The parody publication published an image two weeks ago of a man lying face down in a parking lot with the caption, "A Procter & Gamble marketing team attaches a tracking collar to an incapacitated head-of-household specimen." Read more »
Anna Papachristos | June 25, 2014
Every day, marketers and analysts fight the unyielding battle between Big Data and relevancy. With an abundance of customer information constantly flowing into any given organization, it's increasingly difficult to parse the important from the unnecessary. Yet, despite this struggle, companies continue to disseminate their own messages into the void, often spamming the consumer with information that annoys more than it educates. Read more »
Tom Hoffman | June 24, 2014
Omnichannel might be hot, but that doesn't mean that everyone is jumping on the bandwagon. Based on anecdotal feedback I gathered from user companies and vendors while attending Call Center Week earlier this month, not to mention market research on the topic, it's fairly clear that many enterprise companies are investing to expand their omnichannel customer support capabilities. However, small-to-midsized businesses (SMBs) are more likely to only offer support across a couple of channels (primarily voice and email), largely due Read more »
Mila D'Antonio | June 23, 2014
When I started out at my first job as a journalist at a local daily newspaper in Pittsburgh nearly 20 years ago, we wrote our articles on a PC with a green screen using a DOS prompt. The Internet was only in its infancy so we relied on a combination of microfiche, the Yellow Pages, and knocking on doors to conduct our research and to track down sources. By the time I landed my second job at a newspaper journalist Read more »
Guest Blogger: Harley Manning | June 20, 2014
When I was 10 years old, I heard my father and my Uncle Bob talking about the car they'd most like to own. Noticing me, Uncle Bob asked, "How about you, Harley? What car do you want to drive when you grow up?" I immediately answered, "A Mercedes!" Read more »
Judith Aquino | June 19, 2014
Yesterday, Blackberry unveiled a deal with Amazon to include the online giant's app store on its phones. In addition, Google Play and Apple's App Store both offer a million apps in their respective stores. As more apps flood the market, driving engagement rates among users has become a crucial component of an app developer's monetization strategy. Read more »

More
1 2 3 4 5 ...

X

Subscribe for our Free e-newsletter and get the latest in CRM strategy delivered weekly to your inbox! Subscribe now!

X

Did you enjoy this content?
Sign up for our FREE e-newsletter!