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Anna Papachristos | August 6, 2014
Selling women's shoes can be as simple as ABC--affordable, beautiful, and comfortable. Hit those three nails on the head and you're golden. But, if you take your cues from Nine West's new ad campaign, you may be more apt to belittle and offend your target market instead. Read more »
Tom Hoffman | August 5, 2014
1to1 Media's Tom Hoffman speaks with James Buckley, Senior Vice President and General Manager of Customer Data and Location Intelligence at Pitney Bowes Software, regarding opportunities for using location-based intelligence in retail, healthcare, and other industries Read more »
Mila D'Antonio | August 4, 2014
At the Google I/O conference in June, inventor and futurist Ray Kurzweil and Google's director of engineering, described how a computer can decipher between a human and an inanimate object, but it can't judge if a person is kind or mean. Read more »
Judith Aquino | July 31, 2014
Can an algorithm replace or supplement content created by your employees? Some businesses say "yes" as they adopt algorithm-based solutions that are designed to churn out marketing content and other materials. Read more »
Anna Papachristos | July 30, 2014
They say it's what's on the inside that counts. Yet, while we're still not quite sure who "they" are, this mantra certainly applies to IT. When it comes to implementing new systems and integrating the latest technology, companies must develop an infrastructure that allows staff to tap into customer data and improve the consumer experience effectively, with regard to both time and money. But, as businesses continue to balance new solutions with their legacy systems, streamlined internal operations are more Read more »
Tom Hoffman | July 29, 2014
I was recently reading a Forbes post by Micah Solomon which points to the importance of avoiding simple but critical language mistakes that often occur in customer service interactions. For instance, instead of an agent using terminology such as "You need to..." to a customer, a more appropriate and customer-friendly approach would be "We find it usually works best when...." Indeed, it's the little things that occur in customer interactions that can have a major impact on the customer experience. Read more »
Mila D'Antonio | July 28, 2014
Earlier this month, Google Co-Founder Larry Page entertained the notion of businesses implementing a four-day work week during a fireside chat with Google co-founder, Sergey Brin, when he said that everyone needing to work frantically "is just not true." Read more »
Guest Blogger: Sam Stern | July 25, 2014
PURE insurance is using its customer-obsessed business model to stand out in the insurance industry. Since its start in 2006, PURE has grown more than 40 percent each year, and has one of the highest Net Promoter Scores in any industry. Read more »
Judith Aquino | July 24, 2014
The stakes for understanding mobile users are rising quickly as people spend more time on their smartphones. Recent acquisitions suggest that companies are racing to build up their knowledge of mobile users and provide a better customer experience. Read more »

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