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Tom Hoffman | February 3, 2015
A few months ago, I posted a blog about steps that companies such as Epsilon are taking to address the data science skills shortage. It's a big problem, especially for companies that are striving to become more customer centric by gaining a deeper understanding of their customers' behaviors, preferences, attitudes, and needs through the use of customer data and analytics. But it's not just technical skills that are in short supply. Increasingly, companies are having a tough time finding data Read more »
Mila D'Antonio | February 2, 2015
During last night's Super Bowl, whether Nissan's #WithDad commercial tugged at your heartstrings or Procter & Gamble's #LikeaGirl ad left you feeling inspired, the bigger question becomes, what return will these companies see long after the Monday morning quarterbacking over best and worst Super Bowl commercials ends? Read more »
Judith Aquino | January 29, 2015
Football fans only have a few more days until the New England Patriots and Seattle Seahawks battle it out on Super Bowl XLIX. The Super Bowl is still one of the largest--and most expensive--televised events of the year, making it a critical advertising day for brands. Read more »
Anna Papachristos | January 28, 2015
Once upon a time, the word 'value' instinctively referred to what a person believed in--their ideals and morals. Skip ahead to present day and you'll find that the term is simply a word to inadequately describe the menu at your favorite artery-clogging fast-food joint. No one really cares about your beliefs; all that counts is that you didn't break the bank while ingesting your future heart attack. Read more »
Tom Hoffman | January 27, 2015
Three years ago, Gartner VP Laura McLellan boldly predicted that by 2017, CMOs would be outspending CIOs on IT. McLellan's prediction ignited a firestorm of discussion among industry executives and pundits about the role of the CMO and the marketing organization in technology spending. But the debate hasn't stopped there. As a growing percentage of enterprise IT spending is being directed at marketing, some observers have positioned this as a control issue and a catalyst that is deepening the rift Read more »
Mila D'Antonio | January 26, 2015
In his annual State of the Union Address last week, President Obama outlined his proposal for Congress to allow six weeks of paid maternity and paternity leave for all workers. On Jan. 15, Obama already signed a presidential memorandum guaranteeing federal workers six weeks of paid leave if they have a new child. Read more »
Guest Blogger: Kate Leggett | January 23, 2015
Customers are using more communication channels for customer service than ever before. They are also contacting customer service organizations more frequently. Companies are rising to this challenge as overall satisfaction with the quality of service communication channels is trending upwards. Read more »
Judith Aquino | January 22, 2015
Pinterest knows nearly everything about my wedding. I pinned photos of every item that needed to be purchased for the ceremony and reception on my Pinterest board last year. But I can't say that I bought anything based on a recommendation from Pinterest. The company is trying to change that. Read more »
Anna Papachristos | January 21, 2015
By now, many individuals have abandoned their lofty New Year's resolutions, for the promise of renewal has reverted back to business as usual. However, all hope may not be lost quite yet. Read more »

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