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Cynthia Clark | March 13, 2014
Flying is, for some people, a necessary evil. It's a convenient--and many times the only--way to get from one place to another, as long as you're willing to check your comfort with your suitcase. Read more »
Anna Papachristos | March 12, 2014
Once upon a time, there was no such thing as the Facebook News Feed. There was no stalker sidebar and the homepage existed primarily to display the names of friends who'd "poked" you back. But, fast forward 10 years to the present day, and you'll see that much has changed throughout Facebook's lifetime. Though it still serves as an incredible tool for reconnecting with old buddies and staying in touch with new friends, advertisements and outside influencers continue to creep Read more »
Tom Hoffman | March 11, 2014
The healthcare industry is undergoing a dramatic shift. In addition to the changes that are occurring as a result of the Affordable Care Act, healthcare insurers and practitioners -- including physicians, hospitals, and clinics - will increasingly have to compete for customers (patients) as consumers take a more active role in their treatment and also exercise greater choice in the healthcare providers and practitioners they use. Read more »
Mila D'Antonio | March 10, 2014
Last week showrooming reared its ugly head when both Staples and Radio Shack announced major store closings. The office supply giant plans to close as many as 225 North American stores while slashing annualized costs by up to $500 million by the end of 2015. Radio Shack plans to close 1,100 of its 5,200 stores. Read more »
Guest Blogger: Sam Stern | March 7, 2014
In my latest research report for Forrester, "Drive Customer-Centric Employee Behavior With Rewards And Recognition," I describe how companies modify their reward and recognition programs to drive more customer-centric employee behaviors. Read more »
Cynthia Clark | March 6, 2014
Social media has undoubtedly become one of the main means of communication. And with so many people active on social channels, it's not surprising that organizations have been using social for marketing and selling purposes. Read more »
Anna Papachristos | March 5, 2014
There's always been one line in Mike & the Mechanics' "The Living Years" that I just can't shake: You can listen as well as you hear. Simple, yet profound, this brief lyric applies to all elements of the human condition. From personal relationships to chance encounters, we all have the ability to hear, yet few observe the willingness to listen. Read more »
Tom Hoffman | March 4, 2014
The promise of providing the right customer with the right messaging at the right time has long been sought after by marketers. And as consumers have become more mobile and are using a mix of digital channels to interact with companies, this has also provided marketers great opportunities to use customer intelligence and location-based marketing to connect with the right customer at the right time and place with the right messaging or offer. Recently, automotive dealers, airlines, and companies in Read more »
Mila D'Antonio | March 2, 2014
Last night the stars came out for Hollywood's biggest night. From Jennifer Lawrence's stumble on the Red Carpet, Jared Leto's poised, tear-jerking speech dedicated to his mother, or 20 Feet From Stardom singer Darlene Love singing a rousing rendition of a gospel song during her acceptance speech, the 86th Academy Awards, didn't disappoint. Read more »

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