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Anna Papachristos | September 10, 2014
We live in an era where innovation enthusiasts salivate over the prospect of an all-new Apple product. People crave the latest gadgets so strongly that they willingly camp out just so they may be first to own such goods. Yet, while this obsession with technology continues to fuel exploration and drive progress, fewer individuals choose to embrace traditional media with each passing day. Read more »
Tom Hoffman | September 9, 2014
Eastern Air Lines. Jamesway. CompUSA. These are just a handful of brands that have gone out of business or been absorbed by other organizations over the past 25 years. As Pegasystems Founder, CEO, and Chairman Alan Trefler sees it, many more companies around the world will fail over the next few years as a result of what he describes as "customer stress." Read more »
Mila D'Antonio | September 8, 2014
The Home Depot last week confirmed it's investigating "unusual activity" concerning its customer data after an investigative report revealed possible fraudulent activity on the company's payment systems. Read more »
Guest Blogger: Sam Stern | September 5, 2014
Companies that were founded on customer obsession -- like Southwest Airlines, Vanguard, and USAA -- derive significant financial benefits as a result. That's because a customer-obsessed culture helps customer experience professionals deliver high-quality, on-brand, consistent experiences that drive loyalty. Fortunately, even companies that weren't founded on customer obsession can transform their cultures and see big returns on their efforts. For example: Read more »
Judith Aquino | September 4, 2014
One of the perks (or drawbacks depending on your perspective) of being a reporter is traveling on assignments. I've been sent to conferences in Cologne, Germany; New Orleans; Las Vegas, and Minneapolis among other cities in my career. Read more »
Anna Papachristos | September 3, 2014
When it comes to jargon, it's often hard to uncover what's hiding behind those fancy words. In the marketing world, however, one term continues to perplex the masses more than most: Native advertising. Yet, while many still fail to fully grasp its meaning and intention, this mode of content creation persistently proves to be lucrative, encouraging widespread adoption despite its veiled existence. Read more »
Tom Hoffman | September 2, 2014
1to1 Media's Tom Hoffman speaks with Mike Hennessy, Vice President of Marketing and Alliances at IntelliResponse, about how customer service teams must adjust to evolving customer behaviors and interests, including the ability to deliver self-service capabilities in the channels customers prefer. Read more »
Mila D'Antonio | September 1, 2014
Many of us will celebrate Labor Day today with a picnic or partaking in retail's many sales. The real significance of Labor Day is to recognize employees and their contributions for the year. Read more »
Judith Aquino | August 28, 2014
When John Isner serves the ball, it zooms across the net at an average speed of 140 miles per hour, making his serve the fastest among the top seeded players at this year's US Open. Serena Williams claims the title for fastest serve on the women's side, clocking in at 122 miles per hour. Read more »

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