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Judith Aquino | September 4, 2014
One of the perks (or drawbacks depending on your perspective) of being a reporter is traveling on assignments. I've been sent to conferences in Cologne, Germany; New Orleans; Las Vegas, and Minneapolis among other cities in my career. Read more »
Anna Papachristos | September 3, 2014
When it comes to jargon, it's often hard to uncover what's hiding behind those fancy words. In the marketing world, however, one term continues to perplex the masses more than most: Native advertising. Yet, while many still fail to fully grasp its meaning and intention, this mode of content creation persistently proves to be lucrative, encouraging widespread adoption despite its veiled existence. Read more »
Tom Hoffman | September 2, 2014
1to1 Media's Tom Hoffman speaks with Mike Hennessy, Vice President of Marketing and Alliances at IntelliResponse, about how customer service teams must adjust to evolving customer behaviors and interests, including the ability to deliver self-service capabilities in the channels customers prefer. Read more »
Mila D'Antonio | September 1, 2014
Many of us will celebrate Labor Day today with a picnic or partaking in retail's many sales. The real significance of Labor Day is to recognize employees and their contributions for the year. Read more »
Judith Aquino | August 28, 2014
When John Isner serves the ball, it zooms across the net at an average speed of 140 miles per hour, making his serve the fastest among the top seeded players at this year's US Open. Serena Williams claims the title for fastest serve on the women's side, clocking in at 122 miles per hour. Read more »
Anna Papachristos | August 27, 2014
Over the years, many have come to associate Coca-Cola with adorable polar bears. Every Christmas, they slip and slide across the North Pole while guzzling their favorite soda. But, as the brand breaks free from this holiday affiliation, its summertime 'Share a Coke' campaign has made an indelible mark on the way consumers perceive the product and its values. Read more »
Tom Hoffman | August 26, 2014
1to1 Media's Tom Hoffman catches up with Jeff Foley, Director of Product Marketing at Pegasystems, regarding steps that can be taken to simplify and improve the customer experience as well as the agent experience in support interactions, including placing relevant customer data in the hands of agents. Read more »
Mila D'Antonio | August 25, 2014
Unless you've been living in a dark hole for the past month, you've heard of the "The Ice Bucket Challenge" and are likely one of the millions of people who've uploaded an ice bucket video to social media. The challenge, which involves dumping a bucket of icey water over one's head in an effort to raise awareness for the ALS Association, has morphed into a pop culture phenomenon of the summer, particularly in the United States. Read more »
Guest Blogger: Harley Manning | August 22, 2014
Last week I blogged a video recap of day one of Forrester's Customer Experience Forum East, 2014. I had originally planned that post to cover both days of the forum, which has grown to become Forrester's largest event in our 30+ year history. But at some point I realized that there was just too much material to cram into a single post. Which led, inevitably, to this post with my video recap of day two. Read more »

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