Back to www.1to1media.com
Tom Hoffman | May 31, 2016
Earlier this month, I had the privilege of moderating an attendee discussion at Walker Information's B-to-B Customer Experience Summit in Denver on best practices and challenges around communicating customer experience initiatives across the enterprise. Constant communication to senior executives and employees is vital for ensuring that customer experience initiatives are visible, that they don't get lost amongst other corporate programs, and to safeguard that customer centricity is ingrained in the company culture. But crafting the right communications strategies can be Read more »
Mila D'Antonio | May 27, 2016
Albert Einstein once said that "It has become appallingly obvious that our technology has exceeded our humanity." Read more »
Judith Aquino | May 26, 2016
Macy's Backstage is more of the same, which is a problem as new competitors enter the retail space. Introduced earlier this year, the Backstage discount stores were described as a way for Macy's to bring in more customers. Read more »
Tom Hoffman | May 24, 2016
As the leader of the company, the CEO often sees himself or herself as the person who is ultimately responsible for the customer experience. While some past studies have revealed a disconnect between the quality of the customer experiences the CEO believes a company delivers to its customers and what customers' actual perceptions are, a recent survey of CEOs finds that many chief executives view customer experience as the most effective opportunity for obtaining a competitive advantage. Read more »
Mila D'Antonio | May 23, 2016
For some organizations, building a data-driven culture requires a leader who drives the changes throughout the organization. For others, becoming data centric takes a village. Read more »
Mila D'Antonio | May 20, 2016
The U.S. has long been experiencing an employee engagement crisis. That's changing, according to Gallup. Gallup's tracking in March showed an upturn, indicating that companies may be breaking through engagement barriers that have caused stagnant numbers in recent years. March's numbers showed that the percentage of U.S. workers whom Gallup considers "engaged" in their jobs averaged 34.1 percent in March, the highest level since Gallup began tracking U.S. workplace engagement daily in January 2011. Read more »
Judith Aquino | May 19, 2016
Conference season in the marketing technology world is in full swing and this week was IBM's turn to dazzle marketers. IBM Amplify--the company's key conference for marketing, sales, e-commerce, and merchandising--had many positive points but was ultimately underwhelming. As the company bets on cloud computing, cognitive systems, language processing, and other areas for future growth, it remains unclear if the company can pull its many investments into a coherent offering. Read more »
Tom Hoffman | May 17, 2016
I was recently reviewing a design of an e-book I'd written when the content jumped out at me. It wasn't the words I'd crafted, but rather the stunning images that had been selected by the graphic designer that made the package sparkle. The experience also served as a reminder, as Rod Stewart and Ron Wood penned back in 1971, that every picture tells a story and how important the use of images and design are to content marketing. Read more »
Mila D'Antonio | May 16, 2016
At the start of every New Year, media outlets, bloggers, and pundits share their predictions for the coming months. In the marketing world, they've been calling for a "post-digital world" for the past 10 years. As 2016 charges along, I'm eager to see more examples of companies entering this post-digital era. Read more »

More
... 3 4 5 6 7

X