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Cynthia Clark | February 27, 2014
The value of employees goes beyond their day-to-day job. Because they have a good insight into the company where they work, employees are perfectly positioned to come up with ideas that can revolutionize an organization. Read more »
Anna Papachristos | February 26, 2014
With technology comes an air of mystery. Because the overall landscape continues to evolve at breakneck speed, companies across industries see technology as an alluring force that must be embraced in order to remain competitive. Yet, while senior executives work to integrate the latest and greatest tools, this focus often leads many to forget and forego the communication strategies necessary to keep employees engaged. Read more »
Tom Hoffman | February 25, 2014
Marketing leaders know that providing customers and prospects with relevant content that's easy to access and appealing is a great way to drive engagement. Many marketers are finding success using programmatic marketing to intelligently provide the right content to the right customers and prospects. A recent study conducted by RadiumOne demonstrates the importance of understanding the type of content that resonates most with specific customer groups. Read more »
Mila D'Antonio | February 24, 2014
The U.S. Census Bureau reports that January retail numbers are down, 4 percent from the month before. Despite the assumption that winter weather may be to blame retailers must start thinking strategically about how to continue to attract consumers into their brick and mortar locations. Read more »
Guest Blogger: Rick Parrish | February 21, 2014
For those who--despite the healthcare.gov customer experience debacle--remain unconvinced that the Age of the Customer applies to governments, the Sochi Olympics should do the trick. Both customer experience (CX) disasters have highlighted a hard lesson for governments: The same technologies that empower customers in the private sector also allow the people to control the public narrative. In the Age of the Customer: Read more »
Guest Blogger: Vanessa Saulsberry | February 21, 2014
Thanks to Wikileaks, NSA revelations, and a host of questionable policies, it's no wonder that trust in government is at an all-time low. What I find interesting is that business leaders don't fare much better than their government counterparts in key areas, according to the 2014 Edelman Trust Barometer. So, I set out to understand why and what I found was unanticipated. Read more »
Cynthia Clark | February 20, 2014
Targeted messaging is not only appreciated but nowadays customers have come to expect it. As marketers get savvier and have more data to work with, they are making sure that their messages resonate with their target audience as much as possible. Read more »
Anna Papachristos | February 19, 2014
Last week, my boyfriend surprised me with an early Valentine's Day dinner. I've always enjoyed his cooking, so I was eager to see what he had up his sleeve. Lucky for me, the menu included both the main course (butternut squash soup and chicken scampi, yum!) and dessert (golden yellow cupcakes with chocolate frosting). Yet, while the evening itself was unexpected, the greatest shock came when I caught a glimpse of the cake mix box. Read more »
Tom Hoffman | February 18, 2014
A few weeks ago, my daughter was in a minor car accident. Fortunately, she wasn't hurt. She tried navigating a turn on a residential street in snowy conditions and the car skidded into a fire hydrant at a low rate of speed. The police that arrived on the scene had the car towed since it couldn't be driven (the front bumper was dislodged). What has since transpired is a tale of three customer experiences - two positive and one which Read more »

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