Back to www.1to1media.com
Mila D'Antonio | February 21, 2016
The list of data breaches that affected consumers in 2015 is astonishing. From the 80 million accounts hacked at Anthem to the theft of 21 million records of federal workers, privacy is becoming less secure. Read more »
Judith Aquino | February 18, 2016
Are targeted political ads creepy? Advertising agencies and political campaigns are equipped with an ever-growing trove of data that allows them to send voters highly targeted messages. As presidential candidates embrace data-driven digital marketing campaigns, the question of whether voters will respond to micro-targeting becomes more relevant than ever. Read more »
Anna Papachristos | February 17, 2016
Just as the Sony hack got people talking about the gender wage gap, the #OscarsSoWhite controversy has sparked conversation around diversity in mainstream media. Yet, while many were willing to overlook the wage gap scandal because Hollywood actors of any gender already earn outrageous paychecks regardless, no one can deny that this elite microcosm's rampant inequality underscores an unrelenting issue at the core of American society. Read more »
Tom Hoffman | February 16, 2016
A few weeks ago, I posted a blog about how the European Union is taking a closer look at how big companies such as Google and Facebook are collecting customer data and whether these practices violate antitrust rules. The EU's Commissioner for Competition, Margrethe Vestager, has expressed concerns that if just a handful of companies control customer data, they could have the power to drive rivals out of the market. More recently, a commissioner of the Federal Trade Commission, Terrell Read more »
Mila D'Antonio | February 15, 2016
Super Bowl's ad extravaganza is long over, but the content lives on. This year's commercials ran the gamut with many highlights and lowlights. Whether you favored Doritos' Ultrasound Baby or Mountain Dew's PuppyMonkeyBaby, which coincidentally was ranked the least favorite commercial, but the most-watched on YouTube, one thing is for sure: You can watch them over and over again if you choose. Read more »
Judith Aquino | February 11, 2016
The shipping and delivery industry is ripe for disruption and the disruption is coming in the form of automated supply chains and driverless cars. FedEx and UPS's longtime hold on shipping and deliveries is being challenged by tech firms like Amazon, Google, and Uber. Read more »
Anna Papachristos | February 10, 2016
Employees at our local pizza place refer to us as 'legends' because my family and I have literally been ordering from their restaurant my entire life. (That's right--even before I had teeth.) Yet, while our order has fluctuated over the years, our loyalty has never faltered, for it's the smallest gestures that always keep us craving more. Read more »
Tom Hoffman | February 9, 2016
Marketers are increasingly turning to personalization to strengthen engagement with customers. But as a recent CMO Council report illustrates, most markets continue to struggle with delivering personalized experiences, as just 3 percent of the 150-plus senior marketing executives who were polled believing their organizations have achieved a single customer view that's needed to connect effectively with target customers. Read more »
Judith Aquino | February 3, 2016
Move over TV, real-time digital advertising is the next battleground of Super Bowl marketing. While TV spots still command the most viewer attention during the Super Bowl, digital ads that are delivered on the fly are a rising channel for brands to engage their audiences during big moments. Read more »

More
... 3 4 5 6 7

X