If you believe, as I do, that earning the trust of customers is the most direct route to long-term success for a business, then there is a new book you should run out and buy today: The Best Service is No Service, by Bill Price and David Jaffe. If you want, read my comprehensive review of this book on Amazon, and then buy it.
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A million dollars may not be what it used to be, but a growing base of people with a self-made million bucks or so is making its influence felt as never before. That’s the thesis of The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America (Currency/Doubleday) by Russ Alan Prince and Lewis Schiff, out Feb. 26.
It's no secret that time is at a premium these days, on both sides of the customer/company equation. Most consumers feel they're operating with an ever-lengthening "to-do" list, and companies' patience for new products to establish themselves -- as well as for making quarterly targets -- seems to be growing ever shorter.
A new book, Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy (Portfolio), takes an in-depth look at this phenomenon, delineating what authors John Rosen and AnnaMaria Turano say are four basic types of shopping styles and suggesting how best to serve each of them.
Communications coach Carmine Gallo, who won winning reviews for his 2006 book 10 Simple Secrets of the Worlds Greatest Business Communicators, is back with Fire Them Up! (Wiley), which promises to unveil seven more simple secrets of influence, designed to inspire others, sell oneself and one’s vision, and “communicate with charisma and confidence.”
As readers of his last tome already know, the “secrets” aren’t so much matters of furtive whispers in hallways, but rather common tenets that are too often overlooked in the workaday world.
Continue reading "The Not-So-Secret Secrets to Inspiration" »
What is God? Not the kind of question that one usually finds himself addressing in the office, and certainly not with coworkers, but with Christmas, Hanukkah, and Kwanzaa all in the air at this time of year, thoughts about God are perhaps natural.
Is God an actual entity, or more of an abstraction of varying degrees of hypothetical reality? Is God, as John Lennon once put it, a concept by which we measure our pain? Is God dead, as Friedrich Nietzsche put it? (Nietzsche, of course, is dead. As is Lennon. There’s a lesson in there somewhere.)
According to the title of a forthcoming book by marketing CEO Mark Stevens, God is a Salesman (Center Street). By this, Stevens doesn’t mean God’s shuffling door to door with a samples case, or wearing a Santa Claus hat at the local Try-n-Save attempting to cajole you into buying a new refrigerator.
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