At today's 1to1 Webinar, "What's Next for Loyalty Programs?," presenters Luc Bondar and Will Wittkopf of Carlson Marketing talked about using loyalty data more strategically. Part of the discussion was about "enterprise loyalty," which involves taking the data generated by a program and using it to improve other areas of the business--and in some cases, extending the loyalty program across multiple product lines or lines of business.

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Posted by Chris Helm at 11:45 AM | Permalink | Comments (9) | TrackBacks (0)