A growing number of companies are launching Voice of the Customer programs to help gather customer feedback across multiple channels. 1to1 Media's Tom Hoffman spoke with Roderick Morris, Vice President of Marketing at Vovici to discuss some of the inherent challenges of making these programs succeed, including data integration issues.

Continue reading "Hoffman's Hot Seat: Getting Voice of the Customer Programs to Succeed" »

Posted by Tom Hoffman at 11:02 AM | Permalink | Comments (0) | TrackBacks (0)

Over the past couple weeks, I've interviewed a couple handfuls of data analytics experts for an article that I'm working on which will highlight the new data economy. Each expert seems to concur: Data silos still remain the main reason that keep many companies from integrating their analytics efforts into multiple channels or layering indepth predictive analytics.

Continue reading "An Enterprise Approach to End Data Silos" »

Posted by Mila D'Antonio at 10:59 AM | Permalink | Comments (0) | TrackBacks (0)

Many marketers struggle to obtain a clear picture of who their organization's best sales prospects are. 1to1 Media's Tom Hoffman spoke with TARGUSinfo Chairman and Chief Executive Officer George Moore about demand for real-time lead scoring analytics and the challenges that marketers face in utilizing this information effectively.

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Posted by Tom Hoffman at 9:00 AM | Permalink | Comments (0) | TrackBacks (0)

C-level executives are hungry for fresh sales, inventory and other data that they can use to make more knowledgeable decisions quickly. But once executives are provided with these business intelligence dashboards, these systems often sit dormant or are under-utilized. 1to1 Media's Tom Hoffman spoke with Infor Director of CRM Product Marketing Tony Compton to explore steps for gaining dashboard adoption and to help make these tools succeed.

Continue reading "Hoffman's Hot Seat: CRM Dashboards: Best Practices for Gaining Executive Adoption" »

Posted by Tom Hoffman at 9:16 AM | Permalink | Comments (0) | TrackBacks (0)

Tax season is upon us, and almost no company is as synonymous with tax preparation and accounting activities as Intuit. The makers of Turbo Tax, QuickBooks, and Quicken software are preparing for its busy time by gathering and acting on customer insight from the web.

Continue reading "Intuit Gains Customer Insight in Time for Tax Season" »

Posted by Elizabeth Glagowski at 10:15 AM | Permalink | Comments (0) | TrackBacks (0)