1to1 Media's Tom Hoffman speaks with Russell Keziere, Senior Director of Corporate Marketing at Pegasystems, about steps that companies can take to leverage real-time analytics to tighten relationships with customers.
Continue reading "Hoffman's Hot Seat: Becoming a Real-Time Analytics Organization" »
Quick Response (QR) codes are either poised to take off in 2012 or eventually join the junk heap of other tech flops such as the Apple Newton and Internet currency (remember Flooz and Beenz?). While the emergence of other technologies such as near field communications and digital watermarks may shape the durability of QR, ultimately, the potential for the technology rests with how effectively companies place customers at the center of their QR efforts.
Continue reading "Placing Customers at the Center of QR Code Strategies" »
1to1 Media's Tom Hoffman speaks with Deepak Advani, Vice President of Predictive Analytics at IBM, about different ways that companies can apply predictive analytics to customer insights shared in social channels.
Continue reading "Hoffman's Hot Seat: Connecting Predictive Analytics to Social Media" »
As organizations continue to become increasingly overwhelmed with data files, the elephant in the room is unstructured data. And the problem seems to be getting out of hand.
Continue reading "Unstructured Data is the Elephant in the Room" »
Business leaders don't have to look very far to see consumer outrage at companies like Netflix and Bank of America for inadvisably boosting prices and adding new fees. Before increasing prices, companies would be well served by taking the time and care needed to understand which customers value which products and services, their price sensitivity especially given the current economic conditions, and the competitive landscape.
Continue reading "Increasing Consumer Prices: Proceed with Care " »
