We might seem to harp on this topic, but there really is no way to over emphasize the importance of trust – not just in terms of creating the most possible value from customers, but in “lubricating” the interactions and transactions of commerce. Indeed, our entire economic system would come to a crashing halt overnight, if it weren’t for the trust that people have for each other.
Martha Rogers and I have just returned from the Technomarketing Conference in Sao Paulo, where we appeared jointly on stage together, two times over two days during this four-day conference. We don't often get the chance to do that, but it's always fun when we do. Brazil is an up-and-coming economy, with a dynamic business community and an entrepreneurial culture that is likely to make it an increasingly influential country.
Continue reading "Don Peppers Goes Behind the Scenes at Brazil's Technomarketing Conference" »
The current state of U.S. politics reflects an important business lesson. Groups with diverse perspectives tend to make better, more creative and effective decisions than groups made up of people with similar perspectives. So what's the catch?
Just like any other brand or company, politicians are trying to market their wares to you. And just like when choosing a particular product or service, your decision will likely come down to two elements of trust: intent and competence.
Continue reading "This Election Season, You Are Being Marketed To" »
More than 200 years ago, someone created a "machine" that could play chess against the best in Europe. It's one of the first examples of automation, but the story brings with it an important lesson about today's self-service strategies.
Continue reading "Do You Know the Story of the Mechanical Turk?" »
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