1to1 Media's Tom Hoffman speaks with Carol Kline, CIO at TeleTech, about steps that chief information officers can take to forge tighter relationships with other corporate executives.
Continue reading "Hoffman's Hot Seat: Strengthening the CIO/CXO Relationship" »
Steve Jobs has said: "You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."
Wow! Apple has an amazingly strong brand, yet the visionary leader of the company seems to say that listening to customers isn't valuable. Should companies eliminate their customer insight groups and abandon their voice of the customer (VoC) programs?
You'll have to read a bit more to see my answer.
A.G. Lafley, former president and CEO of Procter & Gamble, focused his remarks at the World Business Forum on innovation and growth. And customer centricity is what drives innovation.
"If you don't really understand who your customer is and what they need and want, you can't serve them," he said. "I'm a classic [Peter] Drucker aficionado. The primary purpose of a business is to create a customer and serve them throughout their life. And you can't create a customer if you don't know who they are."
Continue reading "P&G CEO's Rule of Innovation: Attack Yourself" »
This morning at HSM's World Business Forum Jim Collins, leadership expert and author of Built to Last and Good to Great shared a list of 10 to-dos for successful leadership:
In the new book "Coolfarming," author Peter Gloor likens leaders of the past to race car drivers, controlling every aspect of the group they lead, setting the precise speed, and steering the corporate car to where they thought it should go. Creative leaders, on the other hand, are like hot air balloon pilots, mapping a direction, assembling a team to help chart the course, and then enjoying whichever direction the course takes.
Continue reading "The 2010 Customer Champions Share Their Inspirations" »
