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For the past several years many businesses have scrambled to jump on the content marketing bandwagon to differentiate as thought leaders, gain more Google "juice" in the SEO wars, and feed their emerging social channels. Today, as consumers increasingly demand entertaining and informative content whether they are online, on their iPhone, or even in Facebook, and business buyers look to influencers and communities for insight and advice, content marketing has become an essential technique for both consumer and B2B brands. Read more »

While still very much emerging channels, social media like Facebook, Twitter, and YouTube have quickly become part of the marketer's everyday toolbox for attracting, interacting, and engaging with customers online. This is particularly the case for Facebook, as that property now accounts for 11 percent of the time spent online in the U.S, double a year ago according to comScore, and relaxed rules and a wider array of third-party apps and services make it easier for businesses of all sizes Read more »

Social media marketing means many things to many people. And as social channels like Facebook and Twitter continue to transform the way people relate to the brands, retailers, and service providers they love (or love to hate), marketers need to look at what social media approaches deliver the biggest bang for the buck. Fans and followers have a value, and engaged happy fans may spread the word and even buy more or renew at a higher rate. But as marketers Read more »