If you feel a sense of deja vu when the topic of social media comes up, don’t be surprised. As with many approaches to building profitable customer relationships (think: CRM), social media marketing is going through its own hype cycle. Some companies have well-planned strategies with goals and metrics, while others are rushing in just to be a part of the action. Still others haven’t quite discerned the best approach to using social media as a customer strategy tool that delivers ROI. We’re here to help make sense of it all.

Continue reading "Welcome to Social Media Month" »

Posted by Ginger Conlon at 11:32 PM | Permalink | Comments (0) | TrackBacks (0)

We write a lot about privacy when it comes to marketing online and sharing customer lists, but how can outdoor billboard advertising come under fire for violating people’s rights?

Continue reading "Be Sure to Smile at that Billboard" »

Posted by Jeremy Nedelka at 7:15 AM | Permalink | Comments (0) | TrackBacks (0)

Somehow Steve Jobs manages to whip the media world into a frenzy when he gets up on stage, and it seems like he’s been doing that more often recently. Why? Maybe because the iPhone release last year didn’t quite live up to the publicity surrounding it, and Apple is rushing to introduce version 2.0. Once again this week, a horde of bloggers and overly excited media members are drooling at the prospect of a new Apple product. But is it worth all the attention?

Continue reading "Jumping Back on the iPhone Bandwagon" »

Posted by Jeremy Nedelka at 7:19 AM | Permalink | Comments (2) | TrackBacks (0)

After months of assessing features and functionality, ISM Inc. recently released the winners of its Top 15 CRM Awards in both the enterprise and SMB categories. What is most interesting to me are the trends ISM noted while judging the applications.

Three in particular stood out to me.

Continue reading "On the CRM Technology Horizon" »

Posted by Ginger Conlon at 3:41 PM | Permalink | Comments (0) | TrackBacks (0)

The best ideas for a company's product innovation aren't always internal ones. In today's Marketing Xfactor, we share insights from this year's World Innovation Forum, where it was clear customer interaction breeds innovation. Do you engage customers and capture their ideas? Has a customer ever suggested something that made you stop and wonder why no one at your company thought of it first?

Posted by Jeremy Nedelka at 7:37 AM | Permalink | Comments (1) | TrackBacks (0)