Madonna's Super Bowl half-time show won't be the only attention grabber this Sunday. Mobile ads and location-based services will play an important role in this year's Super Bowl as companies include them in their marketing strategy in a bid to reach more customers and transform a moving image into a sale.
Continue reading "More Mobile-Friendly Ads for Super Bowl Sunday " »
It seems that marketing folks are torn. In most organizations marketing "owns" social media monitoring and welcomes the opportunity it provides to interact with customers, but they don't want to get pigeon-holed into become the monitoring group, according to Chris Cottle, executive vice president of marketing and products at Allegiance. Cottle called this situation the dysfunctional social paradigm.
1to1 Media's Tom Hoffman speaks with Russell Keziere, Senior Director of Corporate Marketing at Pegasystems, about steps that companies can take to leverage real-time analytics to tighten relationships with customers.
Continue reading "Hoffman's Hot Seat: Becoming a Real-Time Analytics Organization" »
Quick Response (QR) codes are either poised to take off in 2012 or eventually join the junk heap of other tech flops such as the Apple Newton and Internet currency (remember Flooz and Beenz?). While the emergence of other technologies such as near field communications and digital watermarks may shape the durability of QR, ultimately, the potential for the technology rests with how effectively companies place customers at the center of their QR efforts.
Continue reading "Placing Customers at the Center of QR Code Strategies" »
Last week I was rushing to a restaurant for a dinner that I was already late for when I realized that I'd forgotten my phone at home. Without any considering for how long it would take me, I turned back and went to pick it up.
Continue reading "4 Steps to Embarking on a Mobile Strategy" »
