http://www.1to1media.com/weblog/ Engage the 1to1 Media editors on the topics driving customer strategy en Copyright 2013 Wed, 19 Jun 2013 00:00:00 -0500 http://www.sixapart.com/movabletype/ http://www.rssboard.org/rss-specification Just as brands need consumers to purchase their goods and services to stay afloat in today's competitive market, social networks would be nothing more than online ghost towns without the people who populate these pages with their thoughts and experiences. But, while social media offers consumers an outlet for their opinions, such channels also open up the opportunity to build relationships that exist beyond the company's traditional offerings and cultivate the strong trust and loyalty behind brand advocacy.]]> http://www.1to1media.com/weblog/2013/06/social_customer_care_means_put.html http://www.1to1media.com/weblog/2013/06/social_customer_care_means_put.html Customer Loyalty Customer Strategy Social Media customer experience loyalty social social customer strategy social relationships Wed, 19 Jun 2013 00:00:00 -0500 1to1 Media's Tom Hoffman speaks with Larry Freed, President and CEO of ForeSee, about the company's impetus for developing the Word of Mouth Index and the business benefits it can provide to companies that use it.]]> http://www.1to1media.com/weblog/2013/06/hoffmans_hot_seat_the_business.html http://www.1to1media.com/weblog/2013/06/hoffmans_hot_seat_the_business.html Net Promoter recommendations word-of-mouth marketing Tue, 18 Jun 2013 04:35:52 -0500 ]]> http://www.1to1media.com/weblog/2013/06/take_the_network_out_of_social.html http://www.1to1media.com/weblog/2013/06/take_the_network_out_of_social.html Customer Experience Marketing Social Media corporate social media summit social media social networks social relationships Mon, 17 Jun 2013 00:04:00 -0500 ]]> http://www.1to1media.com/weblog/2013/06/preparing_your_culture_and_net.html http://www.1to1media.com/weblog/2013/06/preparing_your_culture_and_net.html Customer Experience Employee Engagement Mobile Marketing bring your own device BYOD employee engagement employee productivity gartner Mon, 17 Jun 2013 00:04:00 -0500 ]]> http://www.1to1media.com/weblog/2013/06/customer_experience_innovation.html http://www.1to1media.com/weblog/2013/06/customer_experience_innovation.html Customer Experience Customer Loyalty Customer Service Customer Strategy customer experience customer innovation Forrester outside in Fri, 14 Jun 2013 12:14:03 -0500 Today's customers have high expectations. They have become used to doing business with best-in-class organizations and expect any company they interact with to give them the same great experience of great brands like Amazon and Zappos. ]]> http://www.1to1media.com/weblog/2013/06/porsche_invests_in_customer_sa.html http://www.1to1media.com/weblog/2013/06/porsche_invests_in_customer_sa.html customer experience customer loyalty customer service customer strategy data analytics Porsche Thu, 13 Jun 2013 07:00:52 -0500 Facebook has revolutionized the way consumers interact with friends, family, and brands. But, just as these shoppers have incorporated the social network into their daily routines, companies must also work to make social media an integral part of their customer strategy. For Migros, winner in the Social and Mobile Engagement category of this year's Gartner & 1to1 Media CRM Excellence Awards (EMEA/APAC region), Facebook now represents the key component behind the brand's interactive loyalty program.]]> http://www.1to1media.com/weblog/2013/06/facebooks_influence_on_interac.html http://www.1to1media.com/weblog/2013/06/facebooks_influence_on_interac.html Customer Loyalty Customer Strategy Social Media Gartner & 1to1 Media CRM Excellence Awards loyalty marketing social customer strategy social media engagement Wed, 12 Jun 2013 00:00:00 -0500 Customer attrition rates vary from one industry to the next. Certainly one industry where customer churn is particularly high is among mobile telecom carriers, where annual attrition is nearly 40 percent, according to DMG Consulting LLC president Donna Fluss. There are several reasons for this - including widespread competition, quality issues, as well as customer dissatisfaction with questionable charges. One mobile carrier -- Greek mobile telecommunications operator COSMOTE - is succeeding at retaining customers by personalizing offers to its customers across all of the touchpoints that they use.]]> http://www.1to1media.com/weblog/2013/06/personalizing_the_mobile_custo.html http://www.1to1media.com/weblog/2013/06/personalizing_the_mobile_custo.html mobile customer strategy mobile experience Tue, 11 Jun 2013 05:05:27 -0500 ]]> http://www.1to1media.com/weblog/2013/06/a_recipe_for_targeted_customer.html http://www.1to1media.com/weblog/2013/06/a_recipe_for_targeted_customer.html Customer Experience Customer Loyalty Customer Service Customer Strategy customer effectiveness customer knowledge customer service Mon, 10 Jun 2013 11:48:57 -0500 Though many companies are product or service driven, customers remain at the heart of every operation. In most instances, consumers have numerous options when it comes to the companies they interact with, and in today's increasingly competitive market, price no longer reigns as the deciding factor--customer service trumps all.]]> http://www.1to1media.com/weblog/2013/06/building_brand_advocacy_and_cu.html http://www.1to1media.com/weblog/2013/06/building_brand_advocacy_and_cu.html Customer Experience Customer Service Customer Strategy customer experience Gartner & 1to1 Media CRM Excellence Awards telecom Fri, 07 Jun 2013 06:00:00 -0500 Data is everywhere. According to IDC, in 2010 more than 1.2 zettabytes of digital data was generated globally in 2010, and the amount of data generated each year is expected to reach almost eight zettabytes in 2015.]]> http://www.1to1media.com/weblog/2013/06/tapping_into_data_to_improve_c.html http://www.1to1media.com/weblog/2013/06/tapping_into_data_to_improve_c.html customer experience customer loyalty customer service customer strategy data analytics emerging trends Thu, 06 Jun 2013 07:44:06 -0500 ]]> http://www.1to1media.com/weblog/2013/06/having_the_guts_to_take_risks.html http://www.1to1media.com/weblog/2013/06/having_the_guts_to_take_risks.html Customer Experience Customer Loyalty Customer Service Customer Strategy Data Analytics Employee Engagement Gartner & 1to1 Media CRM Excellence Awards Marketing Sales Effectiveness Social Media Voice of the Customer #GartnerCRM customer centricity customer effectiveness customer experience Gartner & 1to1 Media CRM Excellence Awards Wed, 05 Jun 2013 02:33:23 -0500 1to1 Media's Tom Hoffman speaks with Eric Feinberg, Senior Director of Mobile, Media & Entertainment at ForeSee, about effective ways for using data and analytics regarding customers' mobile behaviors to identify opportunities for improving the mobile customer experience along with the elements of the mobile customer experience that matter most to customers.]]> http://www.1to1media.com/weblog/2013/06/hoffmans_hot_seat_best_practic_6.html http://www.1to1media.com/weblog/2013/06/hoffmans_hot_seat_best_practic_6.html mobile customer strategy mobile experience Tue, 04 Jun 2013 07:49:27 -0500 ]]> http://www.1to1media.com/weblog/2013/06/celebrating_customer_champions.html http://www.1to1media.com/weblog/2013/06/celebrating_customer_champions.html Customer Experience Customer Loyalty Customer Service Customer Strategy Employee Engagement 1to1 Media customer champions customer experience customer service Forrester Mon, 03 Jun 2013 00:04:00 -0500 ]]> http://www.1to1media.com/weblog/2013/05/future_customer_experience_dif.html http://www.1to1media.com/weblog/2013/05/future_customer_experience_dif.html Customer Experience Customer Loyalty Customer Service Customer Strategy customer channel strategies customer experience customer needs Forrester Fri, 31 May 2013 09:36:46 -0500