Now that your company is just getting the hang of navigating the social world of Twitter, Facebook, and YouTube, along comes another site that you should start leveraging...Pinterest.
Continue reading "Why Your Business Should be on Pinterest" »
The dawn of a new year often marks a spate of leadership changes within many companies and 2012 is no exception. This includes new marketing leaders that have popped up at Facebook (former Levi's CMO Rebecca Van Dyck), Kenneth Cole (former Anthropologie marketing chief Amy Choyne), Macy's (Martine Reardon has been promoted), and Gilt Groupe (Elizabeth Francis jumps from Intelligent Beauty). And while there are multiple factors that can drive changes in leadership changes (e.g. newly-appointed CEO brings in their own team; CXOs in search of new opportunities), it's safe to say that today's CMO has never faced a more challenging time.
Madonna's Super Bowl half-time show won't be the only attention grabber this Sunday. Mobile ads and location-based services will play an important role in this year's Super Bowl as companies include them in their marketing strategy in a bid to reach more customers and transform a moving image into a sale.
Continue reading "More Mobile-Friendly Ads for Super Bowl Sunday " »
Whew! What a week. 1to1 Media and Peppers & Rogers Group's 2012 social media week was a great success. We met lots of readers and fans, got some great insight, and connected in ways we've never done before. If you missed any of it, here's a recap of our activities last week:
When it comes to considered purchases it seems that everyone--B2B and B2C buyers alike--wants a second opinion. In fact, 100 percent of the nearly 100 respondents to 1to1's recent survey "How Social a Social Customer Are You?" seek recommendations on occasion before purchasing an item important enough to research before buying. While only about a third of the survey respondents seek recommendations prior to every considered purchase, only 4 percent rarely ask for recommendations.
