If you feel a sense of deja vu when the topic of social media comes up, don’t be surprised. As with many approaches to building profitable customer relationships (think: CRM), social media marketing is going through its own hype cycle. Some companies have well-planned strategies with goals and metrics, while others are rushing in just to be a part of the action. Still others haven’t quite discerned the best approach to using social media as a customer strategy tool that delivers ROI. We’re here to help make sense of it all.

Continue reading "Welcome to Social Media Month" »

Posted by Ginger Conlon at 11:32 PM | Permalink | Comments (0) | TrackBacks (0)

I’m sure you’re not surprised to know that here at 1to1 we’re all about customer focus. That focus includes places that some might consider unexpected, like pricing. Oh, sure, things like volume discounts have been around for ages. But what I’m leaning toward here is tying customer value to price in a different way: Customers who value your brand/products/services will often pay a premium.

Continue reading "What Price Is Right?" »

Posted by Ginger Conlon at 12:43 PM | Permalink | Comments (0) | TrackBacks (0)

If you believe, as I do, that earning the trust of customers is the most direct route to long-term success for a business, then there is a new book you should run out and buy today: The Best Service is No Service, by Bill Price and David Jaffe. If you want, read my comprehensive review of this book on Amazon, and then buy it.

Continue reading "Must-read new book: The Best Service is No Service" »

Posted by Don Peppers at 9:01 AM | Permalink | Comments (0) | TrackBacks (0)

Somehow Steve Jobs manages to whip the media world into a frenzy when he gets up on stage, and it seems like he’s been doing that more often recently. Why? Maybe because the iPhone release last year didn’t quite live up to the publicity surrounding it, and Apple is rushing to introduce version 2.0. Once again this week, a horde of bloggers and overly excited media members are drooling at the prospect of a new Apple product. But is it worth all the attention?

Continue reading "Jumping Back on the iPhone Bandwagon" »

Posted by Jeremy Nedelka at 7:19 AM | Permalink | Comments (2) | TrackBacks (0)

Recently my colleague Kevin Zimmerman wrote about an email campaign incident where his wife's name was wrong and none of the "personalized" information was correct. The company fixed the issue after a few campaigns, but even after more than 10 years of email business, many companies still have a long way to go to create a good customer experience in the inbox.

Continue reading "Email's Woes Continue" »

Posted by Elizabeth Glagowski at 9:51 AM | Permalink | Comments (5) | TrackBacks (0)