Co-branded White Papers

Backed by the thought leadership of Peppers & Rogers Group, our complimentary white papers explore emerging trends and topics in customer-centric strategy. Whether you’re looking to improve your customers’ experience, or improve your organizational processes, our content dives deep into the issues and gives you the insight you need to make informed decisions. Enjoy browsing our vast library of topics, and let us know if you have any questions.

For more information on sponsoring a white paper, research paper, or other custom content please contact us.


Featured White Papers

Customer Experience

Next-Best-Action Marketing: The Future of Connected Customer Conversation

Sponsored by Pegasystems

In a new white paper by 1to1 Media and Pegasystems, we explain how reaching the right people with the right messaging through the right channel at the right time personalizes the customer experience and optimizes business performance. Download Now »

Cross-Pollination: Sharing Real-Time Customer Insights Between Marketing and the Contact Center

Sponsored by Neustar

Companies that can immediately identify inbound callers, match that information to CRM data, and then glean intelligence for outbound marketing will win business and improve customer loyalty. Download Now »

Customer Engagement in Insurance

Sponsored by KBM Group

The marketplace forces shaping today's insurance industry are growing in number and in strength. These forces are producing a highly challenging environment, reflected by pricing pressures, product commoditization, and customer evolution. To understand the state of customer engagement in the insurance industry and to identify the priorities and plans by which insurers can enhance engagement, KBM Group—an insurance Customer Engagement Agency—partnered with 1to1 Media to conduct quantitative research. Download Now »

Enriching the Mobile Customer Experience

Sponsored by Adobe

Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment. Supported by insights from Adobe, Peppers & Rogers Group, and industry practitioners, this white paper will provide business leaders with insight into designing a winning mobile strategy. Download Now »

The ROI of Customer Experience

By Peppers & Rogers Group and TeleTech, Inc.

Research from Peppers & Rogers Group and TeleTech reveals that correlations can be made between the quality of customer experience and business performance metrics such as customer lifetime value, stock performance, and shareholder value... Download Now »

Cashing in on Customer Insight

By Peppers & Rogers Group and IBM

This new Peppers & Rogers Group white paper explains how customer analytics can help companies increase loyalty, profitably grow revenue, and outmaneuver the competition... Download Now »

Building the Contact Center of the Future

By Peppers & Rogers Group and inContact

A new white paper by Peppers & Rogers Group and inContact examines the future of contact centers and the need for companies to adapt to changing customer preferences by adopting cutting-edge contact center technology. Published by 1to1 Media. Download Now »

Customer Loyalty

Next-Best-Action Marketing: The Future of Connected Customer Conversation

Sponsored by Pegasystems

In a new white paper by 1to1 Media and Pegasystems, we explain how reaching the right people with the right messaging through the right channel at the right time personalizes the customer experience and optimizes business performance. Download Now »

Cross-Pollination: Sharing Real-Time Customer Insights Between Marketing and the Contact Center

Sponsored by Neustar

Companies that can immediately identify inbound callers, match that information to CRM data, and then glean intelligence for outbound marketing will win business and improve customer loyalty. Download Now »

Customer Engagement in Insurance

Sponsored by KBM Group

The marketplace forces shaping today's insurance industry are growing in number and in strength. These forces are producing a highly challenging environment, reflected by pricing pressures, product commoditization, and customer evolution. To understand the state of customer engagement in the insurance industry and to identify the priorities and plans by which insurers can enhance engagement, KBM Group—an insurance Customer Engagement Agency—partnered with 1to1 Media to conduct quantitative research. Download Now »

The ROI of Customer Experience

By Peppers & Rogers Group and TeleTech, Inc.

Research from Peppers & Rogers Group and TeleTech reveals that correlations can be made between the quality of customer experience and business performance metrics such as customer lifetime value, stock performance, and shareholder value... Download Now »

Creating a One-to-One Dialogue Through Social Interaction

By Peppers & Rogers Group and ClickSquared

The online marketing discussion is no longer solely about behavioral targeting. Top brands are using social media as a bridge for transitioning prospects to the company's one-to-one direct marketing programs, and to build profitable customer relationships as a result. Download Now »

Cashing in on Customer Insight

By Peppers & Rogers Group and IBM

This new Peppers & Rogers Group white paper explains how customer analytics can help companies increase loyalty, profitably grow revenue, and outmaneuver the competition... Download Now »

Building the Contact Center of the Future

By Peppers & Rogers Group and inContact

A new white paper by Peppers & Rogers Group and inContact examines the future of contact centers and the need for companies to adapt to changing customer preferences by adopting cutting-edge contact center technology. Published by 1to1 Media. Download Now »

Customer Service

Customer Engagement in Insurance

Sponsored by KBM Group

The marketplace forces shaping today's insurance industry are growing in number and in strength. These forces are producing a highly challenging environment, reflected by pricing pressures, product commoditization, and customer evolution. To understand the state of customer engagement in the insurance industry and to identify the priorities and plans by which insurers can enhance engagement, KBM Group—an insurance Customer Engagement Agency—partnered with 1to1 Media to conduct quantitative research. Download Now »

Cashing in on Customer Insight

By Peppers & Rogers Group and IBM

This new Peppers & Rogers Group white paper explains how customer analytics can help companies increase loyalty, profitably grow revenue, and outmaneuver the competition... Download Now »

Cross-Pollination: Sharing Real-Time Customer Insights Between Marketing and the Contact Center

Sponsored by Neustar

Companies that can immediately identify inbound callers, match that information to CRM data, and then glean intelligence for outbound marketing will win business and improve customer loyalty. Download Now »

The ROI of Customer Experience

By Peppers & Rogers Group and TeleTech, Inc.

Research from Peppers & Rogers Group and TeleTech reveals that correlations can be made between the quality of customer experience and business performance metrics such as customer lifetime value, stock performance, and shareholder value... Download Now »

Building the Contact Center of the Future

By Peppers & Rogers Group and inContact

A new white paper by Peppers & Rogers Group and inContact examines the future of contact centers and the need for companies to adapt to changing customer preferences by adopting cutting-edge contact center technology. Published by 1to1 Media. Download Now »

Customer Strategy

Cross-Pollination: Sharing Real-Time Customer Insights Between Marketing and the Contact Center

Sponsored by Neustar

Companies that can immediately identify inbound callers, match that information to CRM data, and then glean intelligence for outbound marketing will win business and improve customer loyalty. Download Now »

Customer Engagement in Insurance

Sponsored by KBM Group

The marketplace forces shaping today's insurance industry are growing in number and in strength. These forces are producing a highly challenging environment, reflected by pricing pressures, product commoditization, and customer evolution. To understand the state of customer engagement in the insurance industry and to identify the priorities and plans by which insurers can enhance engagement, KBM Group—an insurance Customer Engagement Agency—partnered with 1to1 Media to conduct quantitative research. Download Now »

The ROI of Customer Experience

By Peppers & Rogers Group and TeleTech, Inc.

Research from Peppers & Rogers Group and TeleTech reveals that correlations can be made between the quality of customer experience and business performance metrics such as customer lifetime value, stock performance, and shareholder value... Download Now »

Creating a One-to-One Dialogue Through Social Interaction

By Peppers & Rogers Group and ClickSquared

The online marketing discussion is no longer solely about behavioral targeting. Top brands are using social media as a bridge for transitioning prospects to the company's one-to-one direct marketing programs, and to build profitable customer relationships as a result. Download Now »

Cashing in on Customer Insight

By Peppers & Rogers Group and IBM

This new Peppers & Rogers Group white paper explains how customer analytics can help companies increase loyalty, profitably grow revenue, and outmaneuver the competition... Download Now »

Building the Contact Center of the Future

By Peppers & Rogers Group and inContact

A new white paper by Peppers & Rogers Group and inContact examines the future of contact centers and the need for companies to adapt to changing customer preferences by adopting cutting-edge contact center technology. Published by 1to1 Media. Download Now »

Data Analytics

Building the Contact Center of the Future

By Peppers & Rogers Group and inContact

A new white paper by Peppers & Rogers Group and inContact examines the future of contact centers and the need for companies to adapt to changing customer preferences by adopting cutting-edge contact center technology. Published by 1to1 Media. Download Now »

Cross-Pollination: Sharing Real-Time Customer Insights Between Marketing and the Contact Center

Sponsored by Neustar

Companies that can immediately identify inbound callers, match that information to CRM data, and then glean intelligence for outbound marketing will win business and improve customer loyalty. Download Now »

Creating a One-to-One Dialogue Through Social Interaction

By Peppers & Rogers Group and ClickSquared

The online marketing discussion is no longer solely about behavioral targeting. Top brands are using social media as a bridge for transitioning prospects to the company's one-to-one direct marketing programs, and to build profitable customer relationships as a result. Download Now »

Cashing in on Customer Insight

By Peppers & Rogers Group and IBM

This new Peppers & Rogers Group white paper explains how customer analytics can help companies increase loyalty, profitably grow revenue, and outmaneuver the competition... Download Now »

Emerging Trends

Cashing in on Customer Insight

By Peppers & Rogers Group and IBM

This new Peppers & Rogers Group white paper explains how customer analytics can help companies increase loyalty, profitably grow revenue, and outmaneuver the competition... Download Now »

Next-Best-Action Marketing: The Future of Connected Customer Conversation

Sponsored by Pegasystems

In a new white paper by 1to1 Media and Pegasystems, we explain how reaching the right people with the right messaging through the right channel at the right time personalizes the customer experience and optimizes business performance. Download Now »

Cross-Pollination: Sharing Real-Time Customer Insights Between Marketing and the Contact Center

Sponsored by Neustar

Companies that can immediately identify inbound callers, match that information to CRM data, and then glean intelligence for outbound marketing will win business and improve customer loyalty. Download Now »

Customer Engagement in Insurance

Sponsored by KBM Group

The marketplace forces shaping today's insurance industry are growing in number and in strength. These forces are producing a highly challenging environment, reflected by pricing pressures, product commoditization, and customer evolution. To understand the state of customer engagement in the insurance industry and to identify the priorities and plans by which insurers can enhance engagement, KBM Group—an insurance Customer Engagement Agency—partnered with 1to1 Media to conduct quantitative research. Download Now »

The ROI of Customer Experience

By Peppers & Rogers Group and TeleTech, Inc.

Research from Peppers & Rogers Group and TeleTech reveals that correlations can be made between the quality of customer experience and business performance metrics such as customer lifetime value, stock performance, and shareholder value... Download Now »

Creating a One-to-One Dialogue Through Social Interaction

By Peppers & Rogers Group and ClickSquared

The online marketing discussion is no longer solely about behavioral targeting. Top brands are using social media as a bridge for transitioning prospects to the company's one-to-one direct marketing programs, and to build profitable customer relationships as a result. Download Now »

Building the Contact Center of the Future

By Peppers & Rogers Group and inContact

A new white paper by Peppers & Rogers Group and inContact examines the future of contact centers and the need for companies to adapt to changing customer preferences by adopting cutting-edge contact center technology. Published by 1to1 Media. Download Now »

Marketing

Next-Best-Action Marketing: The Future of Connected Customer Conversation

Sponsored by Pegasystems

In a new white paper by 1to1 Media and Pegasystems, we explain how reaching the right people with the right messaging through the right channel at the right time personalizes the customer experience and optimizes business performance. Download Now »

Cross-Pollination: Sharing Real-Time Customer Insights Between Marketing and the Contact Center

Sponsored by Neustar

Companies that can immediately identify inbound callers, match that information to CRM data, and then glean intelligence for outbound marketing will win business and improve customer loyalty. Download Now »

Customer Engagement in Insurance

Sponsored by KBM Group

The marketplace forces shaping today's insurance industry are growing in number and in strength. These forces are producing a highly challenging environment, reflected by pricing pressures, product commoditization, and customer evolution. To understand the state of customer engagement in the insurance industry and to identify the priorities and plans by which insurers can enhance engagement, KBM Group—an insurance Customer Engagement Agency—partnered with 1to1 Media to conduct quantitative research. Download Now »

Enriching the Mobile Customer Experience

Sponsored by Adobe

Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment. Supported by insights from Adobe, Peppers & Rogers Group, and industry practitioners, this white paper will provide business leaders with insight into designing a winning mobile strategy. Download Now »

Creating a One-to-One Dialogue Through Social Interaction

By Peppers & Rogers Group and ClickSquared

The online marketing discussion is no longer solely about behavioral targeting. Top brands are using social media as a bridge for transitioning prospects to the company's one-to-one direct marketing programs, and to build profitable customer relationships as a result. Download Now »

Sales Effectiveness

Creating a One-to-One Dialogue Through Social Interaction

By Peppers & Rogers Group and ClickSquared

The online marketing discussion is no longer solely about behavioral targeting. Top brands are using social media as a bridge for transitioning prospects to the company's one-to-one direct marketing programs, and to build profitable customer relationships as a result. Download Now »

Next-Best-Action Marketing: The Future of Connected Customer Conversation

Sponsored by Pegasystems

In a new white paper by 1to1 Media and Pegasystems, we explain how reaching the right people with the right messaging through the right channel at the right time personalizes the customer experience and optimizes business performance. Download Now »

Cross-Pollination: Sharing Real-Time Customer Insights Between Marketing and the Contact Center

Sponsored by Neustar

Companies that can immediately identify inbound callers, match that information to CRM data, and then glean intelligence for outbound marketing will win business and improve customer loyalty. Download Now »

Social Media

Creating a One-to-One Dialogue Through Social Interaction

By Peppers & Rogers Group and ClickSquared

The online marketing discussion is no longer solely about behavioral targeting. Top brands are using social media as a bridge for transitioning prospects to the company's one-to-one direct marketing programs, and to build profitable customer relationships as a result. Download Now »

Voice of the Customer

Cross-Pollination: Sharing Real-Time Customer Insights Between Marketing and the Contact Center

Sponsored by Neustar

Companies that can immediately identify inbound callers, match that information to CRM data, and then glean intelligence for outbound marketing will win business and improve customer loyalty. Download Now »

Cashing in on Customer Insight

By Peppers & Rogers Group and IBM

This new Peppers & Rogers Group white paper explains how customer analytics can help companies increase loyalty, profitably grow revenue, and outmaneuver the competition... Download Now »

Mobile

Enriching the Mobile Customer Experience

Sponsored by Adobe

Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment. Supported by insights from Adobe, Peppers & Rogers Group, and industry practitioners, this white paper will provide business leaders with insight into designing a winning mobile strategy. Download Now »