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Co-branded White Papers

Backed by the thought leadership of Peppers & Rogers Group, our complimentary white papers explore emerging trends and topics in customer-centric strategy. Whether you’re looking to improve your customers’ experience, or improve your organizational processes, our content dives deep into the issues and gives you the insight you need to make informed decisions. Enjoy browsing our vast library of topics, and let us know if you have any questions.

For more information on sponsoring a white paper, research paper, or other custom content please contact us.


Featured White Papers

Customer Experience

The Customer Intimacy Imperative

By Peppers & Rogers Group and IBM

Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advanced analytic tools delivers it. Download Now »

Earning Customer Loyalty with Proactive Service

By Peppers & Rogers Group and Five9

Proactive customer service that’s delivered through personalized interactions with contact center reps can help differentiate companies and drive customer loyalty. Download Now »

Optimizing Business Productivity

By Peppers & Rogers Group and Microsoft

When sales, marketing, and service teams increase their productivity through the use of a holistic CRM solution, both customer experience and business results improve, creating a competitive advantage... Download Now »

Charting a Course for Global Growth

By Peppers & Rogers Group and Acxiom

A new white paper by Peppers & Rogers Group and Acxiom, examines global growth and the vast informational needs of companies looking to capitalize on international opportunities... Download Now »

Customer Trust: 5 Ways to Gain, Build, and Retain It

By Peppers & Rogers Group and inContact

Every organization looking for a sustainable competitive advantage needs one thing: customer trust. Here are five ways to gain it, build it, and retain it... Download Now »

The Four Pillars of High-Impact Customer Interactions

By Peppers & Rogers Group and NICE Corporation

Companies can't afford to fail at any customer interaction. In today's economy, customer experience must be a key component of the customer strategy... Download Now »

Creating True Customer Intelligence

By Peppers & Rogers Group and Allegiance

To create true customer intelligence, companies can gather more actional insights by using a blend of cloud-based VoC and financial data... Download Now »

The Power of Proactive Service

By Peppers & Rogers Group and Moxie Software

Driving sales growth & loyalty with dynamic sales and service support. Find out how forward-thinking companies are using tools like proactive chat and co-browse to enhance the customer experience. Download Now »

The Service-Level Differentiation Imperative

By Peppers & Rogers Group and inContact

The right mix of self-service and agent-based support can help companies maximize the value of each relationship... Download Now »

Capturing the Cross-Channel Customer: Engage Customers Across Voice, Web and Mobile

By Peppers & Rogers Group and Genesys

Learn how Dynamic Customer Engagement strengthens customer relationships and optimizes revenue by proactively engaging customers with the ideal service experience across any channel. Download Now »

Customer Loyalty

Optimizing Business Productivity

By Peppers & Rogers Group and Microsoft

When sales, marketing, and service teams increase their productivity through the use of a holistic CRM solution, both customer experience and business results improve, creating a competitive advantage... Download Now »

Charting a Course for Global Growth

By Peppers & Rogers Group and Acxiom

A new white paper by Peppers & Rogers Group and Acxiom, examines global growth and the vast informational needs of companies looking to capitalize on international opportunities... Download Now »

Creating True Customer Intelligence

By Peppers & Rogers Group and Allegiance

To create true customer intelligence, companies can gather more actional insights by using a blend of cloud-based VoC and financial data... Download Now »

Earning Customer Loyalty with Proactive Service

By Peppers & Rogers Group and Five9

Proactive customer service that’s delivered through personalized interactions with contact center reps can help differentiate companies and drive customer loyalty. Download Now »

Customer Trust: 5 Ways to Gain, Build, and Retain It

By Peppers & Rogers Group and inContact

Every organization looking for a sustainable competitive advantage needs one thing: customer trust. Here are five ways to gain it, build it, and retain it... Download Now »

The Four Pillars of High-Impact Customer Interactions

By Peppers & Rogers Group and NICE Corporation

Companies can't afford to fail at any customer interaction. In today's economy, customer experience must be a key component of the customer strategy... Download Now »

The Power of Proactive Service

By Peppers & Rogers Group and Moxie Software

Driving sales growth & loyalty with dynamic sales and service support. Find out how forward-thinking companies are using tools like proactive chat and co-browse to enhance the customer experience. Download Now »

The Service-Level Differentiation Imperative

By Peppers & Rogers Group and inContact

The right mix of self-service and agent-based support can help companies maximize the value of each relationship... Download Now »

The Customer Intimacy Imperative

By Peppers & Rogers Group and IBM

Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advanced analytic tools delivers it. Download Now »

Hear Now or Gone Tomorrow

By Peppers & Rogers Group and NICE Systems

Find out how Cincinnati Bell connects the dots between marketing and the contact center to develop deeper customer insights, and how they apply them to customer retention and churn-reduction initiatives. Download Now »

Customer Service

Charting a Course for Global Growth

By Peppers & Rogers Group and Acxiom

A new white paper by Peppers & Rogers Group and Acxiom, examines global growth and the vast informational needs of companies looking to capitalize on international opportunities... Download Now »

Optimizing Business Productivity

By Peppers & Rogers Group and Microsoft

When sales, marketing, and service teams increase their productivity through the use of a holistic CRM solution, both customer experience and business results improve, creating a competitive advantage... Download Now »

Creating True Customer Intelligence

By Peppers & Rogers Group and Allegiance

To create true customer intelligence, companies can gather more actional insights by using a blend of cloud-based VoC and financial data... Download Now »

Earning Customer Loyalty with Proactive Service

By Peppers & Rogers Group and Five9

Proactive customer service that’s delivered through personalized interactions with contact center reps can help differentiate companies and drive customer loyalty. Download Now »

Customer Trust: 5 Ways to Gain, Build, and Retain It

By Peppers & Rogers Group and inContact

Every organization looking for a sustainable competitive advantage needs one thing: customer trust. Here are five ways to gain it, build it, and retain it... Download Now »

The Four Pillars of High-Impact Customer Interactions

By Peppers & Rogers Group and NICE Corporation

Companies can't afford to fail at any customer interaction. In today's economy, customer experience must be a key component of the customer strategy... Download Now »

The Power of Proactive Service

By Peppers & Rogers Group and Moxie Software

Driving sales growth & loyalty with dynamic sales and service support. Find out how forward-thinking companies are using tools like proactive chat and co-browse to enhance the customer experience. Download Now »

The Service-Level Differentiation Imperative

By Peppers & Rogers Group and inContact

The right mix of self-service and agent-based support can help companies maximize the value of each relationship... Download Now »

Capturing the Cross-Channel Customer: Engage Customers Across Voice, Web and Mobile

By Peppers & Rogers Group and Genesys

Learn how Dynamic Customer Engagement strengthens customer relationships and optimizes revenue by proactively engaging customers with the ideal service experience across any channel. Download Now »

Customer Strategy

Hear Now or Gone Tomorrow

By Peppers & Rogers Group and NICE Systems

Find out how Cincinnati Bell connects the dots between marketing and the contact center to develop deeper customer insights, and how they apply them to customer retention and churn-reduction initiatives. Download Now »

Capturing the Cross-Channel Customer: Engage Customers Across Voice, Web and Mobile

By Peppers & Rogers Group and Genesys

Learn how Dynamic Customer Engagement strengthens customer relationships and optimizes revenue by proactively engaging customers with the ideal service experience across any channel. Download Now »

Earning Customer Loyalty with Proactive Service

By Peppers & Rogers Group and Five9

Proactive customer service that’s delivered through personalized interactions with contact center reps can help differentiate companies and drive customer loyalty. Download Now »

Optimizing Business Productivity

By Peppers & Rogers Group and Microsoft

When sales, marketing, and service teams increase their productivity through the use of a holistic CRM solution, both customer experience and business results improve, creating a competitive advantage... Download Now »

Charting a Course for Global Growth

By Peppers & Rogers Group and Acxiom

A new white paper by Peppers & Rogers Group and Acxiom, examines global growth and the vast informational needs of companies looking to capitalize on international opportunities... Download Now »

Customer Trust: 5 Ways to Gain, Build, and Retain It

By Peppers & Rogers Group and inContact

Every organization looking for a sustainable competitive advantage needs one thing: customer trust. Here are five ways to gain it, build it, and retain it... Download Now »

The Four Pillars of High-Impact Customer Interactions

By Peppers & Rogers Group and NICE Corporation

Companies can't afford to fail at any customer interaction. In today's economy, customer experience must be a key component of the customer strategy... Download Now »

Creating True Customer Intelligence

By Peppers & Rogers Group and Allegiance

To create true customer intelligence, companies can gather more actional insights by using a blend of cloud-based VoC and financial data... Download Now »

The Power of Proactive Service

By Peppers & Rogers Group and Moxie Software

Driving sales growth & loyalty with dynamic sales and service support. Find out how forward-thinking companies are using tools like proactive chat and co-browse to enhance the customer experience. Download Now »

The Service-Level Differentiation Imperative

By Peppers & Rogers Group and inContact

The right mix of self-service and agent-based support can help companies maximize the value of each relationship... Download Now »

The Customer Intimacy Imperative

By Peppers & Rogers Group and IBM

Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advanced analytic tools delivers it. Download Now »

Data Analytics

Optimizing Business Productivity

By Peppers & Rogers Group and Microsoft

When sales, marketing, and service teams increase their productivity through the use of a holistic CRM solution, both customer experience and business results improve, creating a competitive advantage... Download Now »

Hear Now or Gone Tomorrow

By Peppers & Rogers Group and NICE Systems

Find out how Cincinnati Bell connects the dots between marketing and the contact center to develop deeper customer insights, and how they apply them to customer retention and churn-reduction initiatives. Download Now »

Charting a Course for Global Growth

By Peppers & Rogers Group and Acxiom

A new white paper by Peppers & Rogers Group and Acxiom, examines global growth and the vast informational needs of companies looking to capitalize on international opportunities... Download Now »

The Four Pillars of High-Impact Customer Interactions

By Peppers & Rogers Group and NICE Corporation

Companies can't afford to fail at any customer interaction. In today's economy, customer experience must be a key component of the customer strategy... Download Now »

Creating True Customer Intelligence

By Peppers & Rogers Group and Allegiance

To create true customer intelligence, companies can gather more actional insights by using a blend of cloud-based VoC and financial data... Download Now »

The Customer Intimacy Imperative

By Peppers & Rogers Group and IBM

Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advanced analytic tools delivers it. Download Now »

Emerging Trends

Optimizing Business Productivity

By Peppers & Rogers Group and Microsoft

When sales, marketing, and service teams increase their productivity through the use of a holistic CRM solution, both customer experience and business results improve, creating a competitive advantage... Download Now »

Earning Customer Loyalty with Proactive Service

By Peppers & Rogers Group and Five9

Proactive customer service that’s delivered through personalized interactions with contact center reps can help differentiate companies and drive customer loyalty. Download Now »

Charting a Course for Global Growth

By Peppers & Rogers Group and Acxiom

A new white paper by Peppers & Rogers Group and Acxiom, examines global growth and the vast informational needs of companies looking to capitalize on international opportunities... Download Now »

Customer Trust: 5 Ways to Gain, Build, and Retain It

By Peppers & Rogers Group and inContact

Every organization looking for a sustainable competitive advantage needs one thing: customer trust. Here are five ways to gain it, build it, and retain it... Download Now »

The Four Pillars of High-Impact Customer Interactions

By Peppers & Rogers Group and NICE Corporation

Companies can't afford to fail at any customer interaction. In today's economy, customer experience must be a key component of the customer strategy... Download Now »

Creating True Customer Intelligence

By Peppers & Rogers Group and Allegiance

To create true customer intelligence, companies can gather more actional insights by using a blend of cloud-based VoC and financial data... Download Now »

The Power of Proactive Service

By Peppers & Rogers Group and Moxie Software

Driving sales growth & loyalty with dynamic sales and service support. Find out how forward-thinking companies are using tools like proactive chat and co-browse to enhance the customer experience. Download Now »

The Service-Level Differentiation Imperative

By Peppers & Rogers Group and inContact

The right mix of self-service and agent-based support can help companies maximize the value of each relationship... Download Now »

Capturing the Cross-Channel Customer: Engage Customers Across Voice, Web and Mobile

By Peppers & Rogers Group and Genesys

Learn how Dynamic Customer Engagement strengthens customer relationships and optimizes revenue by proactively engaging customers with the ideal service experience across any channel. Download Now »

Employee Engagement

Optimizing Business Productivity

By Peppers & Rogers Group and Microsoft

When sales, marketing, and service teams increase their productivity through the use of a holistic CRM solution, both customer experience and business results improve, creating a competitive advantage... Download Now »

The Customer Intimacy Imperative

By Peppers & Rogers Group and IBM

Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advanced analytic tools delivers it. Download Now »

Marketing

Earning Customer Loyalty with Proactive Service

By Peppers & Rogers Group and Five9

Proactive customer service that’s delivered through personalized interactions with contact center reps can help differentiate companies and drive customer loyalty. Download Now »

The Power of Proactive Service

By Peppers & Rogers Group and Moxie Software

Driving sales growth & loyalty with dynamic sales and service support. Find out how forward-thinking companies are using tools like proactive chat and co-browse to enhance the customer experience. Download Now »

The Four Pillars of High-Impact Customer Interactions

By Peppers & Rogers Group and NICE Corporation

Companies can't afford to fail at any customer interaction. In today's economy, customer experience must be a key component of the customer strategy... Download Now »

Optimizing Business Productivity

By Peppers & Rogers Group and Microsoft

When sales, marketing, and service teams increase their productivity through the use of a holistic CRM solution, both customer experience and business results improve, creating a competitive advantage... Download Now »

Charting a Course for Global Growth

By Peppers & Rogers Group and Acxiom

A new white paper by Peppers & Rogers Group and Acxiom, examines global growth and the vast informational needs of companies looking to capitalize on international opportunities... Download Now »

Customer Trust: 5 Ways to Gain, Build, and Retain It

By Peppers & Rogers Group and inContact

Every organization looking for a sustainable competitive advantage needs one thing: customer trust. Here are five ways to gain it, build it, and retain it... Download Now »

Sales Effectiveness

Earning Customer Loyalty with Proactive Service

By Peppers & Rogers Group and Five9

Proactive customer service that’s delivered through personalized interactions with contact center reps can help differentiate companies and drive customer loyalty. Download Now »

Optimizing Business Productivity

By Peppers & Rogers Group and Microsoft

When sales, marketing, and service teams increase their productivity through the use of a holistic CRM solution, both customer experience and business results improve, creating a competitive advantage... Download Now »

The Power of Proactive Service

By Peppers & Rogers Group and Moxie Software

Driving sales growth & loyalty with dynamic sales and service support. Find out how forward-thinking companies are using tools like proactive chat and co-browse to enhance the customer experience. Download Now »

Social Media

Earning Customer Loyalty with Proactive Service

By Peppers & Rogers Group and Five9

Proactive customer service that’s delivered through personalized interactions with contact center reps can help differentiate companies and drive customer loyalty. Download Now »

Creating True Customer Intelligence

By Peppers & Rogers Group and Allegiance

To create true customer intelligence, companies can gather more actional insights by using a blend of cloud-based VoC and financial data... Download Now »

The Four Pillars of High-Impact Customer Interactions

By Peppers & Rogers Group and NICE Corporation

Companies can't afford to fail at any customer interaction. In today's economy, customer experience must be a key component of the customer strategy... Download Now »

Customer Trust: 5 Ways to Gain, Build, and Retain It

By Peppers & Rogers Group and inContact

Every organization looking for a sustainable competitive advantage needs one thing: customer trust. Here are five ways to gain it, build it, and retain it... Download Now »

Voice of the Customer

Earning Customer Loyalty with Proactive Service

By Peppers & Rogers Group and Five9

Proactive customer service that’s delivered through personalized interactions with contact center reps can help differentiate companies and drive customer loyalty. Download Now »

The Four Pillars of High-Impact Customer Interactions

By Peppers & Rogers Group and NICE Corporation

Companies can't afford to fail at any customer interaction. In today's economy, customer experience must be a key component of the customer strategy... Download Now »

Creating True Customer Intelligence

By Peppers & Rogers Group and Allegiance

To create true customer intelligence, companies can gather more actional insights by using a blend of cloud-based VoC and financial data... Download Now »

The Customer Intimacy Imperative

By Peppers & Rogers Group and IBM

Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advanced analytic tools delivers it. Download Now »

Mobile Marketing

The Four Pillars of High-Impact Customer Interactions

By Peppers & Rogers Group and NICE Corporation

Companies can't afford to fail at any customer interaction. In today's economy, customer experience must be a key component of the customer strategy... Download Now »

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Welcome to the 1to1 Media community, a rich, multi-media resource for you to learn innovative ideas and best practices on customer strategy. Every form of content you’ll enjoy from 1to1 Media has an over-arching theme—to help you succeed in creating customer relationships that lock-in brand loyalty and drive your company’s profits.

Led by Editorial Director Ginger Conlon and our parent company, Peppers & Rogers Group, the 1to1 Media franchise has the distinct voice of the renowned gurus of customer-centricity, Don Peppers and Martha Rogers. For more than a decade, 1to1 Media has inspired smart marketers and forward-thinking executives to make customer-based initiatives the centerpiece of their growth strategy.

Register today to gain a competitive edge and drive the greatest value from your customer base. Your free registration enables you to learn how to implement successful customer strategy with 1to1 Magazine. 1to1 Magazine highlights winning customer strategies including companies that exhibit a deep understanding of their individual customers, driving customer retention. Every issue of this customer strategy publication showcases CRM best practices. Plus you can access customer strategy case studies, webinars, white papers, videos, podcasts, blogs, books, research, and more…

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