Featured White Papers
Sponsored by RightNow Today's recession provides seven unique opportunities for a company to position itself as a service leader as we exit the recession and transition into recovery. Learn More »
by Peppers & Rogers Group and RightNow
Today's recession provides seven unique opportunities for a company to position itself as a service leader as we exit the recession and transition into recovery.
Download Now »
By Peppers & Rogers Group
The customer experience is the totality of a customer's interactions with a brand over time. Download Now »
Sponsored by RightNow
Overstock.com realized that customers want service that is exceptional, regardless of which channel is used. Find out what obstacles they overcame in their quest for service excellence. Download Now »
Sponsored by Oracle
Poorly implemented loyalty strategies can actually diminish customer loyalty. So what do you do? Find out in this complimentary white paper by Peppers & Rogers Group and Oracle.
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by Peppers & Rogers Group and Allegiance
Winning in today’s tough marketplace requires more than excelling in the traditional “4 P’s” of marketing. The new competitive advantage is all about a fifth “P”: people. Download Now »
by Peppers & Rogers Group and RightNow
Today's recession provides seven unique opportunities for a company to position itself as a service leader as we exit the recession and transition into recovery.
Download Now »
Sponsored by RightNow
Great companies are distinguished by their relentless willingness to confront the brutal facts of reality, according to Jim Collins, author of Good to Great. And today, the reality is indeed brutal. Find out how companies like Fandango
are facing reality and increasing their focus on the customer experience.
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Sponsored by Salesforce.com
New and innovative technologies are helping executives stay connected with their customers without time-consuming toggling between social media communities like Facebook and Twitter. Download Now »
Sponsored by RightNow
Overstock.com realized that customers want service that is exceptional, regardless of which channel is used. Find out what obstacles they overcame in their quest for service excellence. Download Now »
Sponsored by RightNow
How do you keep from collapsing under your own success? It's a situation that many businesses with highly-trafficked websites face. Find out how self-service in fantasy sports expanded CBS Interactive's customer loyalty. Download Now »
By Peppers & Rogers Group
The customer experience is the totality of a customer's interactions with a brand over time. Download Now »
Sponsored by Microsoft
Many businesses still lack synergy between the sales and marketing organizations due to a variety of reasons. Learn how sales and marketing teams can create a shared go-to-market strategy that focuses on customers, not products. Download Now »
Sponsored by Infor
The world has changed significantly since 1994 when Don Peppers & Martha Rogers authored “The One-to-One Future.” But are we there yet? Learn three strategies for accelerating the customer-centric journey. Download Now »
Sponsored by SPSS
Predictive analytics can serve both the customer’s and the Enterprises’ long-term needs and build a deep and trusting relationship. Learn how Cablecom and T. Rowe Price used predictive analytics to achieve stellar ROI. Download Now »
by Peppers & Rogers Group and Digital Cement
The world has changed: power has shifted from companies to customers, and the traditional ways marketers controlled their messages are gone. Download Now »
by Peppers & Rogers Group and SugarCRM
Find out how CRM in the open cloud (CRM 3.0) can help companies reduce the complexity and costs of maintaining robust customer relationships while increasing their ability to mine customer insights that ultimately lead to competitive advantage. Download Now »
Sponsored by Salesforce.com
New and innovative technologies are helping executives stay connected with their customers without time-consuming toggling between social media communities like Facebook and Twitter. Download Now »
Sponsored by Infor
Those once perfectly formulated and broad-based marketing messages are obsolete: It's no longer shouting at customers, but talking with them one-to-one. Learn the value of having conversations. Download Now »
by Peppers & Rogers Group and Allegiance
Winning in today’s tough marketplace requires more than excelling in the traditional “4 P’s” of marketing. The new competitive advantage is all about a fifth “P”: people. Download Now »
by Peppers & Rogers Group and Digital Cement
The world has changed: power has shifted from companies to customers, and the traditional ways marketers controlled their messages are gone. Download Now »
by Peppers & Rogers Group and TARGUSinfo
This white paper will help marketers win the race for new customers by implementing lead-management strategies that incorporate actionable analytics, real-time decision making, on-the-fly lead prioritization and automated remarketing.
Download Now »
Sponsored by Aprimo
Find out why it’s critical to companies and essential for customers. Get practical advice on how automating marketing can help overcome the obstacles that hinder efficiency and effectiveness.
Download Now »
Sponsored by SPSS
Predictive analytics can serve both the customer’s and the Enterprises’ long-term needs and build a deep and trusting relationship. Learn how Cablecom and T. Rowe Price used predictive analytics to achieve stellar ROI. Download Now »
Sponsored by Microsoft
Many businesses still lack synergy between the sales and marketing organizations due to a variety of reasons. Learn how sales and marketing teams can create a shared go-to-market strategy that focuses on customers, not products. Download Now »
by Peppers & Rogers Group and SugarCRM
Find out how CRM in the open cloud (CRM 3.0) can help companies reduce the complexity and costs of maintaining robust customer relationships while increasing their ability to mine customer insights that ultimately lead to competitive advantage. Download Now »
by Peppers & Rogers Group and TARGUSinfo
This white paper will help marketers win the race for new customers by implementing lead-management strategies that incorporate actionable analytics, real-time decision making, on-the-fly lead prioritization and automated remarketing.
Download Now »
Sponsored by Microsoft
Many businesses still lack synergy between the sales and marketing organizations due to a variety of reasons. Learn how sales and marketing teams can create a shared go-to-market strategy that focuses on customers, not products. Download Now »
by Peppers & Rogers Group and Digital Cement
The world has changed: power has shifted from companies to customers, and the traditional ways marketers controlled their messages are gone. Download Now »
by Peppers & Rogers Group and SugarCRM
Find out how CRM in the open cloud (CRM 3.0) can help companies reduce the complexity and costs of maintaining robust customer relationships while increasing their ability to mine customer insights that ultimately lead to competitive advantage. Download Now »
Sponsored by Infor
Those once perfectly formulated and broad-based marketing messages are obsolete: It's no longer shouting at customers, but talking with them one-to-one. Learn the value of having conversations. Download Now »
by Peppers & Rogers Group & Allegiance
Almost everyone's collecting feedback from their customers. The challenge is how to capitalize on that feedback and create measurable value for the organization. Enter Voice-of-the-Customer (VOC) programs. Download Now »
by Peppers & Rogers Group and Allegiance
Winning in today’s tough marketplace requires more than excelling in the traditional “4 P’s” of marketing. The new competitive advantage is all about a fifth “P”: people. Download Now »