Customer Acquisition

The art of attracting and keeping customers is a balancing act, and the pandemic was an anvil thrown onto the scale. The brands that...

Disruptive companies are designed to, well, disrupt existing industries and business practices. But what happens when companies across the spectrum of industries and sizes...

The importance of customer loyalty and retention can’t be overstated. Loyal customers are less price sensitive and more likely to make frequent purchases—in addition...

Businesses in every industry are continuing to deal with the effects of COVID-19. With many previous predictions on the US economy now registered moot,...

What insights can be found in the many photos, images, and other visual content that brands use to convey messages to customers? In a...

Contact centers are undergoing a digital transformation that reimagines customer engagement—but don’t count humans out. At ICMI Contact Center Connections, industry experts laid out the...

How to align the right CX goals in your sights.

Key findings from Incite Group's State of Customer Service 2020.

Hint: Show, don't tell.