Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. But these days, the old way of doing business doesn’t cut it. Customers are savvier, in more of a hurry, and increasingly want their interactions to be omnichannel....

Outsourcing and managed services are appealing options for many companies at a time when workforces are stretched thin. But don’t be fooled—these terms aren’t interchangeable. Both involve receiving business services from a third party but determining which of the two options is the better fit could make the difference between a thriving company versus just staying afloat. What is outsourcing? Although managed services and outsourcing both involve hiring a partner organization,...