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The University of British Columbia Mobilizes Its Student Experience
UBC offers prospective students mobile-optimized access to information that keeps them engaged during the college research and application process, while creating an omnichannel atmosphere that aligns with the average user’s online behaviors.
UBC's Mobile Experience
Five Customer Loyalty Fixes for Telecom Companies
Telecom companies must boost their investments in providing a great customer experience or risk facing declining customer loyalty in the coming years. Here are five actions they need to take now to stay competitive.
Investing in Customer Loyalty
Finding the Most Lucrative Path to Purchase
From discovery to purchase, the customer journey is no longer linear, complicating the marketing strategy of companies that have yet to fully integrate emerging channels and establish an omnichannel approach.
Lucrative Path to Purchase
Empower Contact Center Associates to Create Meaningful Customers Experiences
When you empower your contact center associates to build and create the relationships that turn customers into advocates, you’ll know you’ve achieved success.
Empowering Agents
Top Brands Play a Dangerous Game with Poor Lead Response
If brands hope to maintain engagement and convert leads, marketing and sales professionals must actively pursue said prospects with speed and diligence to prevent potential customers from defecting to the competition.
Poor Lead Response
Executive Q&A: Verizon’s Secret Weapon for Next-Level Marketing
Chris Hansen, associate director, digital design & development, Internet sales operations at Verizon, talks to 1to1 Media about the company’s strategy for adapting to the shifting mobile, multichannel customer landscape.
Verizon's Omnichannel Strategy
Well, Well, Wellness: An Introduction to Incentivized Healthcare Programs
With healthcare reform now in place, companies have begun to offer wellness programs to not only promote healthy living, but also maximize employee engagement and productivity in the workplace.
Wellness Programs
The Integrated Marketing Imperative
Organizations are striving to deliver a consistent brand image across multiple customer touchpoints.
Integrated Marketing
Navigating the Integrated Marketing Journey
Organizations are looking to break apart disparate channels and end disjointed messaging in the hope of unlocking the revenue potential from an integrated, omnichannel marketing strategy.
Omnichannel Marketing
Retailers: Don’t Put All Your Eggs in the Mobile App Basket
Mobile apps may be all hype from a retail perspective. Luckily, there’s an alternative to apps when it comes to mobile retail technology.
Mobile App Alternative
All Systems Are CMO: Exploring Marketing’s Emerging Enterprisewide Role
As the average marketer’s responsibilities begin to expand, CMOs must build bridges between disparate departments to enable conversation and enhance collaboration in their effort to improve the customer experience.
Bridge the Digital Divide
Uniqlo Stitches Together a Memorable Brand Experience
The international fashion retailer emphasizes employee training and brand transparency as part of its customer-centric strategy.
Customer Experience

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Think Customers: The 1to1 Blog

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Starwood's Rules for Social Listening

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Applying the Art and Science of Integrated Marketing for the Modern Marketer

Far too long ago to mention, I listened attentively as my marketing professor elucidated th... more »

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1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

All Systems Are CMO: Exploring Marketing’s Emerging Enterprisewide Role

Today’s CMOs are increasingly expected to act as stewards of the customer within their organization, reaching outside their typical scope of responsibility to build bridges and dismantle silos.

Uniqlo Stitches Together a Memorable Brand Experience

Larry Meyer, Uniqlo USA’s CEO, talks to 1to1 Media about the ingredients that are helping the retailer become a household name.

Next-Best-Action Marketing: The Future of Connected Customer Conversation

In a new white paper by 1to1 Media and Pegasystems, we explain how reaching the right people with the right messaging through the right channel at the right time personalizes the customer experience and optimizes business performance.

The Top 5 Customer Experience Challenges and How to Fix Them

Many companies are finding themselves ill equipped to operate in an omnichannel environment. In this 1to1 Media webinar, attendees will learn the top five customer experience challenges that are preventing enterprises from offering integrated, personalized, and omnichannel customer strategies, and the solutions to fix them.

Empower Contact Center Associates to Create Meaningful Experiences for Customers

When you empower your contact center associates to build and create the relationships that turn customers into advocates, you’ll know you’ve achieved success.

Behr Brushes Up on Employee Efficiency

Paint and wood stain supplier Behr is leveraging a new project tracking system, helping the marketing team be more efficient.

Tracking Mobile’s Undeniable Impact on Consumers’ Lives

From smartphones to tablets, consumers have essentially developed an addiction to such technologies, keeping them close and checking them frequently under the guise of “staying connected” with friends, family, and colleagues.

Thought Leadership from

Telstra Reaffirms Commitment to Customers, Gains Subscribers
Telstra's Peter Jamieson speaks about how the telephone and Internet operator is turning customer-focused talk into action.

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1to1® Media is dedicated to helping organizations across the globe realize the greatest value from their customer base. We provide resources that help senior executives to drive change and make customer-based initiatives the centerpiece of their growth strategy.

1to1 Media's custom publications explore the best practices, trends, and developments from companies that are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver the content needed by our audience of more than 130,000 decision-makers.

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