It’s no secret that consumers want and expect personalized experiences from brands. In an increasingly data- and technology-driven marketplace, companies can’t simply predict the needs and preferences of their customers; they need to go a step further and anticipate them. Brands that take the time to learn why their customers buy goods and services—not merely what they buy—will fare the best amid evolving customer journeys, experts say. But...

There’s an old saying that says sometimes you have to look back to move forward. In the contact center space, interaction analytics, also known as speech analytics, provide organizations with 20/20 vision on their customer interactions and a path for action to enhance them. As contact centers become increasingly digital and add new voice-based channels, more organizations are looking to speech analytics for insights.