1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Executive Q&A: Bebe Gives its Customer Data a Makeover
Executive Q&A: Bebe Gives its Customer Data a Makeover
With mall traffic disappearing and shoppers moving to online stores, fashion retailer Bebe is under pressure to reinvent its customer experience and re-engage shoppers.
Poor Service Experiences Flush Satisfaction Down the Drain
Poor Service Experiences Flush Satisfaction Down the Drain
Customer service has become the prime enabler of loyalty, as satisfaction often hinges on these very interactions.
Achieving Marketing Optimization Nirvana
Achieving Marketing Optimization Nirvana
Unifying data helps marketers gain deeper insights into each customer for relevant and timely engagement.
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Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
In this 1to1 Media webinar, Don Peppers, founding partner of Peppers & Rogers Group; and Marci Maddox, senior director of product marketing for Customer Experience Management (CEM) at OpenText, will discuss how to overcome the five most common organizational roadblocks that prevent true end-to-end customer engagement.
The Customer Journey to the Known
The Customer Journey to the Known
If you haven't started to establish a customer-centric infrastructure by now, you might be left in the dust by your competition.
Exploring the Inner Workings of CX Curricula
Exploring the Inner Workings of CX Curricula
Many brands have come to institute CX curricula in an effort to align employee behaviors with enterprisewide goals for enhanced customer service.
Healthcare’s Cybersecurity Threat
Healthcare’s Cybersecurity Threat
When health insurer Anthem Inc. announced last month that it was the target of a sophisticated cyber security attack, putting 80 million users at risk for potential data theft, the news exposed more than health records; it shined a spotlight on the industry’s data vulnerabilities and the growing threat of cyberattacks.

Thought Leadership from

Peppers & Rogers Group
Airlines: Where It All Began
Today’s loyalty initiatives among airlines often sit idle despite increased access to behavioral data.