When Facebook founder and CEO Mark Zuckerberg revealed his company’s internal motto was to “move fast and break things” back in 2009, it perfectly encapsulated the nature of disruptive companies. Disrupting an industry meant figuring out how to get a product or service to customers faster and more cheaply than competitors. However, companies today are being asked to redefine what it means to be disruptive.Disrupting disruption In some...
When virtual reality (VR) technology first came out it was a novelty primarily seen as an innovative way for gamers to dive into a digital world. It has grown into something so much more—a collaborative and interactive application that is a key tool in any modern workplace’s arsenal. Organizations that want to meet the expectations of the millennial and Gen Z workforce need to understand the types of...

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Who Needs Customer Experience Certifications?

We have entered the age of the customer - when companies only win by being customer-obsessed and delivering exceptional experiences. This is great news for customer experience professionals. Their skills and expertise are in demand, and at Forrester Research, we expect customer experience to continue its maturation into a full-fledged profession.