How has COVID-19 affected customer and brand loyalty and what can businesses do to regain that loyalty? Here’s what industry experts, researchers, and customer experience leaders are seeing on the ground as major corporations to SMBs attempt to answer this very question.Customer loyalty vs. brand loyalty: what’s the difference?Customer loyalty relates to customers who transact with a business on a frequent and ongoing basis, largely for financial reasons....
The term “digital transformation” is meant to represent faster, more convenient, and more cost-effective ways that companies conduct end-to-end business through digital means. Yet prior to COVID-19, the concept mostly conjured up images of arduous and expensive IT projects that could take years to implement. Mention digital transformation to a CFO, and you would likely get push-back about big expenses and little ROI. Then the pandemic happened. Digital...
The at-home environment has put digital, convenience, and proactive service into hyper-drive. This applies to sales as well as customer service. Inside...
Where is the line between performance feedback and bullying? When does hustle culture become abusive and dangerous? Toxic company cultures are all too common in modern businesses. One in five Americans have left...
Content marketers need to integrate the human element into their brand messaging to establish connections that can strengthen customer engagement and loyalty.
Sarah Jane Glynn of the Center for American Progress examines how gender, race, and sexuality biases foster income disparities despite the allure of America's equal opportunity promise.
Where is the line between performance feedback and bullying? When does hustle culture become abusive and dangerous? Toxic company cultures are all too common in modern businesses. One in five Americans have left...
