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Finding Marketing and Sales’ Sweet Spot
Just as an Oreo’s creamy center acts as the glue to two chocolate cookies, marketing and sales must work to find an approach that cements the two departments in way that supports one another to help drive the customer experience forward.
Align Marketing and Sales
Three Gamification Tactics That Can Be a Win for Contact Centers
Here are three ways contact centers can use gamification principles to improve performance.
Gamification for Contact Centers
Tracking Mobile’s Undeniable Impact on Consumers’ Lives
By understanding how consumers interact with their mobile devices, brands can determine what users truly want from their online experience and develop a content strategy that encourages increased engagement.
Mobile's Daily Impact
Behr Brushes Up on Employee Efficiency
The paint and wood stain supplier’s pro marketing team is more efficient after introducing a new tracking system.
Employee Efficiency
Collaboration and Non-Profit: Five Lessons Learned
Driving customer centrictiy calls for a strong, collaborative practice--an important lesson learned from non-profits.
Driving Collaboration
Revolutionizing the Omnichannel Customer Experience
Companies that gather and act on valuable insights from the cross-channel customer experience are able to improve satisfaction and optimize business results.
Revolutionize Omnichannel
Reaching the Unreachable Omnichannel Star
For many brands, creating a seamless and consistent experience all customers have come to expect has become both the ultimate challenge and end goal. Here are three success stories to inspire and motivate omnichannel improvement.
Omnichannel Strategy
Building Omnichannel Customer Engagement
Here's a look at some of the trends around how companies are preparing to adopt an omnichannel engagement approach.
Omnichannel Engagement
Surviving the Snow: A Contact Center Mitigation Plan
To assess the risks of a severe weather situation, begin by analyzing the potential impact that they may have on the contact center’s performance.
Preparing for Snow Days
Get with the (Loyalty) Program
Though many brands offer loyalty programs and discount cards, such companies must look beyond monetary incentives as they work to develop long-term customer engagement and promote brand advocacy.
Customer Loyalty Programs
The Top 5 Customer Experience Challenges and How to Fix Them
In an upcoming 1to1 Media webinar, we'll discuss some of the challenges that are preventing enterprises from offering integrated, personalized, and omnichannel customer strategies.
Top 5 CEX Challenges
Brentwood Associates Leverages Loyalty for Smarter Investments
Eric Reiter, partner at Brentwood Associates, approaches investment in a nontraditional way – by seeking out companies with great reputations and steadfast customer loyalty.
Loyalty Investments

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Think Customers: The 1to1 Blog

Retailer John Lewis Takes on Showrooming Through Digital Innovation

Last week showrooming reared its ugly head when both Staples and Radio Shack announced majo... more »

Drive Customer-Centric Employee Behavior With Rewards and Recognition

In my latest research report for Forrester, "Drive Customer-Centric Employee Behavior With ... more »

Social Media Powers Sales

By leveraging social channels, organizations can ramp up their selling power, helping them ... more »

You Can Listen as Well as You Hear

There's always been one line in Mike & the Mechanics' "The Living Years" that I just can't ... more »

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1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

Do Bricks-and-Mortar Have a Future? Only if They’re Willing to Change.

Online commerce is forcing brick-and-mortar locations to change and focus on the experience they provide their customers in order to remain competitive.

Prepare, Not Scare: Weathering the Storm When Social Disaster Strikes

Just one wrong remark on Twitter or Facebook can create worldwide backlash and negative sentiment toward the company in questions, for the once one-to-one customer interactions have evolved into one-to-millions.

Revolutionizing the Omnichannel Customer Experience

As customers use of SMS, Web, mobile, and social channels proliferate, many companies are struggling to provide seamless omnichannel experiences due to channel or functional (customer service, marketing) silos. Download the 1to1 In Action guide for advice on how to get it right.

The Top 5 Customer Experience Challenges and How to Fix Them

Many companies are finding themselves ill equipped to operate in an omnichannel environment. In this 1to1 Media webinar, attendees will learn the top five customer experience challenges that are preventing enterprises from offering integrated, personalized, and omnichannel customer strategies, and the solutions to fix them.

Three Gamification Tactics That Can Be a Win for Contact Centers

How can contact center managers better engage employees? One way is by making a game of learning and solving customer problems. Here are three ways contact centers can use gamification principles to improve performance.

Scrap or Pursue? Determining Which Sales Strategies Are Right for You

. But, while diets often fail and gym memberships go unused, companies can use this fresh start as an opportunity to scrap unwanted sales strategies and usher in new techniques for the potentially successful year ahead.

Walgreens’s Retail Strategy Provides Added Value for Busy Customers

Leveraging data, Walgreens is able to better understand what its customers want and provide them with these options.

Thought Leadership from

Revolutionizing Lead Generation Through Digital Media
Forward-thinking organizations are putting in place structures to remain top-of-mind with customers whose digital body language uncovers a desire to do business with the brand.

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1to1® Media is dedicated to helping organizations across the globe realize the greatest value from their customer base. We provide resources that help senior executives to drive change and make customer-based initiatives the centerpiece of their growth strategy.

1to1 Media's custom publications explore the best practices, trends, and developments from companies that are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver the content needed by our audience of more than 130,000 decision-makers.

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