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1to1 In Action: Integrated Marketing
By gathering, analyzing, and acting on the full stream of behavioral, transactional, sentiment, and other data that’s shared by customers, companies can craft successful integrated marketing strategies that connect and drive business value.
Integrated Marketing
Pandora Uses Data to Tune Up Its Customer Experience
The music company is analyzing granular sets of customer data to present a highly engaging and individualized experience.
Customer Experience
Vonage Shares Its Secrets for Becoming "America's Favorite Service Team"
The secrets to quality customer service are often quite simple, but few organizations manage to master all of the necessary components.
Vonage's Service Secrets
Bringing the Mobile Mindset to Banking
For banks and financial institutions, mobile affords consumers the benefits of on-the-go convenience, allowing individuals to conduct transactions in the palm of their hand.
Mobile Mindset in Banking
Making a Case for Inbound Marketing
Marketers have come to understand the power of content to attract new audiences and strengthen relationships with existing customers. But for inbound marketing strategies to be effective, organizations must ensure they have the right content for the right audience on the right device and channel.
Inbound Marketing
Three Imperatives for Creating a Customer-First Culture
The first step in creating a winning customer experience is to create a customer-first culture. Here are three action items for getting started.
Customer-First Culture
Capitalizing on Customer Lifetime Value
While brands recognize the importance of customer lifetime value, many fail to calculate its true impact, for most are still unable to offer the type of holistic customer experience that builds loyalty and retention from the first interaction onward.
Customer Lifetime Value
The University of British Columbia Mobilizes Its Student Experience
UBC offers prospective students mobile-optimized access to information that keeps them engaged during the college research and application process, while creating an omnichannel atmosphere that aligns with the average user’s online behaviors.
UBC's Mobile Experience
Five Customer Loyalty Fixes for Telecom Companies
Telecom companies must boost their investments in providing a great customer experience or risk facing declining customer loyalty in the coming years. Here are five actions they need to take now to stay competitive.
Investing in Customer Loyalty
Finding the Most Lucrative Path to Purchase
From discovery to purchase, the customer journey is no longer linear, complicating the marketing strategy of companies that have yet to fully integrate emerging channels and establish an omnichannel approach.
Lucrative Path to Purchase
Empower Contact Center Associates to Create Meaningful Customers Experiences
When you empower your contact center associates to build and create the relationships that turn customers into advocates, you’ll know you’ve achieved success.
Empowering Agents
Top Brands Play a Dangerous Game with Poor Lead Response
If brands hope to maintain engagement and convert leads, marketing and sales professionals must actively pursue said prospects with speed and diligence to prevent potential customers from defecting to the competition.
Poor Lead Response

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Think Customers: The 1to1 Blog

Using Social Cues to Combat Crime

Since its inception, social media has evolved to become one of the greatest tools in the mo... more »

The First Commandment of Customer Loyalty: Know Thy Customer

April represents a confluence of events. Not only is it Customer Loyalty Month. It's also t... more »

Five Actions to Increase Customer Loyalty in 2014

April is Customer Loyalty Month, a great time for companies to take inventory of the best p... more »

Is Improving The Customer Experience a Moral Imperative?

When I ask government employees why improving customer experience (CX) is so important, I o... more »

View more blog entries »

1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

Executive Q&A: Verizon’s Secret Weapon for Next Level Marketing

With more than 101 million wireless customers, marketing strategies at Verizon must take a disciplined, omnichannel approach to engaging customers. Chris Hansen, associate director, digital design & development, Internet sales operations at Verizon, talks about the company’s strategy for adapting to the shifting mobile, multichannel customer landscape.

Top Brands Play a Dangerous Game with Poor Lead Response

Brands are constantly investing time and money into advertising and customer acquisition, yet in many instances, they fail to act upon leads, thereby missing valuable opportunities to convert promising prospects into lucrative customers.

Integrated Marekting: Taking Customer Engagement to the Next Level

1to1 Media, Marketo, and Revana explain how gathering, analyzing, and acting on the full stream of data that’s shared by customers, can enable companies to craft successful integrated marketing strategies that engage and drive sales.

Vonage Shares its Secrets for Becoming “America’s Favorite Service Team”

In a 30-minute webcast on Wednesday, April 30, Rob Sutton, VP, Global Operations, Customer Care at Vonage, will speak to 1to1 Media Editor-in-Chief Mila D’Antonio, about the strategies that helped elevate Vonage to customers’ preferred service organization in the telecommunications industry.

Five Steps for Fixing the Broken Sales Funnel

The traditional sales funnel is broken, costing millions of dollars in lost revenue and customer relationships. Here are five steps to get your organization on the way to fixing its broken sales cycle.

Preferences and Privacy: Respecting Customers’ Personal Data

Most wonder how feeding this information to their favorite brands will impact them in the future. Yet, while such sentiment could hinder customer relationships, companies have the opportunity to generate a dialogue that promotes transparency and loyalty.

Putting Innovation Labs to the Test

With technology evolving at an increasingly rapid pace, companies must also cultivate new methods for staying in-step with what the public wants and how consumers behave, for customer experience stands as the primary differentiator when building long-term relationships.

Thought Leadership from

Keeping Up a World-Class Experience During Transformation
Luxury travel company Inspirato installed salesforce.com’s service cloud to leverage its member data, improve the experience, and be more proactive with its customer service.

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Vonage Shares its Secrets for Becoming “America’s Favorite Service Team”

Sponsored by inContact
Apr 30, 2014

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1to1® Media is dedicated to helping organizations across the globe realize the greatest value from their customer base. We provide resources that help senior executives to drive change and make customer-based initiatives the centerpiece of their growth strategy.

1to1 Media's custom publications explore the best practices, trends, and developments from companies that are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver the content needed by our audience of more than 130,000 decision-makers.

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