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Customer Loyalty

3 Ways Companies can Reset—and Win—at Customer Loyalty

The importance of customer loyalty and retention can’t be overstated. Loyal customers are less price sensitive and more likely to make frequent purchases—in addition...

A First Look at 2020 Retail at NRF’s “Big Show”

New decade, new retail. At National Retail Federation (NRF) “Big Show” conference in New York City, business leaders defined what will make for exceptional customer experiences...

Want to Win at Personalization? Let the Customer Lead

Increasingly, customers expect personalized experiences as a standard of service. But as consumers, we all know that the quality of personalized experiences is not...