Mobile Engagement

What’s next for mobile commerce in a world transformed by COVID-19? What new expectations do customers have and how can brands be...

In spite of recent political turmoil, the video app TikTok is experiencing a meteoric rise in the U.S. TikTok has about 100 million...

The at-home environment has put digital, convenience, and proactive service into hyper-drive. This applies to sales as well as customer service. Inside...

Channel orchestration leverages customer preferences in different channels while driving down costs and improving CX quality.

Employee retention begins with caring.

These three changes to mobile strategy can help brands generate valuable personalization that meets customers' needs.

Creating the perfect customer experience is a challenge for many of us. In recent years, we've seen many customer experience blunders. J.C. Penney, for instance, stands out as one of the most well known when it overhauled its operations without asking many customers what they wanted. The company changed the layout of nearly every store, overwhelming and losing long-time customers resulting in a 25 percent sales loss in one year.

Here, we explore the most common digital marketing missteps and offer advice on how brands can alter their approach to boost customer experience and ROI.

By integrating self-service, the telecom industry offers consumers the tools they seek and the experience they desire, all while reducing costs and boosting customer satisfaction.