Creating the perfect customer experience is a challenge for many of us. In recent years, we've seen many customer experience blunders. J.C. Penney, for instance, stands out as one of the most well known when it overhauled its operations without asking many customers what they wanted. The company changed the layout of nearly every store, overwhelming and losing long-time customers resulting in a 25 percent sales loss in one year.
Here, we explore the most common digital marketing missteps and offer advice on how brands can alter their approach to boost customer experience and ROI.
By integrating self-service, the telecom industry offers consumers the tools they seek and the experience they desire, all while reducing costs and boosting customer satisfaction.
