By Ricardo Saltz Gulko This article is published through a partnership with the European CX Organisation (ECXO). Read the original here. Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric. Despite its widespread use across various industries, NPS has come under scrutiny for not providing a holistic view of the customer experience. This article...

By Tom Lewis, Senior Vice President of Consulting, TTEC Digital When ChatGPT burst onto the scene, it was so widely adopted – and so quickly, by so many – that consumers soon started to expect generative AI-level responses from customer service bots. As generative AI suddenly infiltrated so many aspects of daily life, consumers assumed brands would be using it to deliver relevant information and answers at a moment’s notice. But...