Peppers & Rogers Group 1to1 Media is a division of Peppers & Rogers Group, a leader in Management Consulting.

Welcome to 1to1 Media — a multimedia resource
for CRM and Customer Experience Professionals.

  • Marketing Research Articles
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  • Emerging Business Tactics

1to1 Magazine is an online publication dedicated to covering customer-centric business strategies.

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Customers Want to Hear From You—Sometimes
Customers Want to Hear From You—Sometimes
Customers can head out to their favorite fast food restaurant and have a burger served up their way. But that’s not the only place they want personalization. They want marketing communications served up based on their preferences, too.
Tackling the Top 5 Challenges of Email Marketing
Tackling the Top 5 Challenges of Email Marketing
Too much of a good thing is rarely a good idea, especially where email’s concerned. With time serving as both ally and foe, we have no choice but to breeze through our email inboxes to save as many precious seconds as we can—overlooking or deleting anything that seems irrelevant or uninteresting.
Earning Customer Loyalty with Proactive Service
Earning Customer Loyalty with Proactive Service
Proactive customer service that’s delivered through personalized interactions with contact center reps can help differentiate companies and drive customer loyalty.
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Don't Be in the 4%: Are You Using the VoC?
Don't Be in the 4%: Are You Using the VoC?
In this 1to1® Webinar, our expert panelists will examine the primary elements of harnessing the VoC as a profitable business practice that drives customer-centric change. They'll also discuss the survey findings, which reveal how organizations are tackling VoC challenges and devising truly innovative approaches to VoC that are helping to capture customer loyalty and boost revenue.
Data Security Is the Bottom Line in Building Customer Relationships
Data Security Is the Bottom Line in Building Customer Relationships
Because so much of that one-to-one interaction takes place through various media channels, rather than in person, database security has become an increasingly important component of personalized customer communications.
Direct Mail Dominates as Customers’ Preferred Information Channel
Direct Mail Dominates as Customers’ Preferred Information Channel
According to Epsilon Targeting’s 2011 Channel Preference Study, 60 percent of U.S. consumers and 64 percent of Canadian consumers enjoy checking their mailboxes each day, signaling an emotional connection with direct mail.
Know Your Customers, Grow Your Business
Know Your Customers, Grow Your Business
Many high-end salons and spas mainly target women through its marketing efforts. This is what prompted Ben Davis to open The Gents Place, a men-only salon and spa that is striving to differentiate itself through first-class customer service.

STRATEGIC INSIGHT from

Peppers & Rogers Group
A Segmentation Framework That Works
Customer-centric companies have long understood the need to manage their customer portfolio, rather than just their portfolio of products or services. These firms know that the customer portfolio must be the fundamental factor guiding how a company is organized, what it manages, and what it measures. A segmentation strategy provides companies with the insight they need to manage their businesses profitably and with a customer focus. Segmentation delivers that insight by subdividing a customer portfolio into multiple categories, based on such attributes as behaviors, value, and needs.
The Social Engagement Payoff A 1to1 Tips & Takeaways by Peppers & Rogers Group and Alcatel-Lucent Enterprise The #1 Essential Business Practice for Compelling Customer Experiences By Peppers & Rogers Group and Adobe Earning Customer Loyalty with Proactive Service By Peppers & Rogers Group and Five9 Next-Generation Revenue Generation By Peppers & Rogers Group and TeleTech, Inc. Understanding the Voice of the Customer by Autonomy 8 Ways to Tackle the Multichannel Experience By Peppers & Rogers Group and multiple sponsors Four Effective Service Strategies that Drive Brand Advocacy By Oracle Corporation Lower Costs and Boost Customer Loyalty by Injecting Knowledge into CRM By Oracle Corporation
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Welcome to the 1to1 Media community, a rich, multi-media resource for you to learn innovative ideas and best practices on customer strategy. Every form of content you’ll enjoy from 1to1 Media has an over-arching theme—to help you succeed in creating customer relationships that lock-in brand loyalty and drive your company’s profits.

Led by Editorial Director Ginger Conlon and our parent company, Peppers & Rogers Group, the 1to1 Media franchise has the distinct voice of the renowned gurus of customer-centricity, Don Peppers and Martha Rogers. For more than a decade, 1to1 Media has inspired smart marketers and forward-thinking executives to make customer-based initiatives the centerpiece of their growth strategy.

Register today to gain a competitive edge and drive the greatest value from your customer base. Your free registration enables you to learn how to implement successful customer strategy with 1to1 Magazine. 1to1 Magazine highlights winning customer strategies including companies that exhibit a deep understanding of their individual customers, driving customer retention. Every issue of this customer strategy publication showcases CRM best practices. Plus you can access customer strategy case studies, webinars, white papers, videos, podcasts, blogs, books, research, and more…

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