1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Executive Q&A: GameStop Powers Up with Rewards Data
Executive Q&A: GameStop Powers Up with Rewards Data
Video games are a multibillion dollar industry, thanks to the combined growth of console, PC, and online video games. But video game retailers like GameStop face steep competition from online sellers, freemium games, and behemoth brick-and-mortar retailers like Wal-mart.
Understanding the Behaviors That Drive Sales Success
Understanding the Behaviors That Drive Sales Success
As salespeople and organizations push back against external forces, top performers must convey their experiences and knowledge to the entire team in an effort to align behaviors and enhance strategy.
Customer Experience: The Way Forward in 2015
Customer Experience: The Way Forward in 2015
According to McKinsey, companies focused on providing a superior experience across customer journeys realized a 10-to-15 percent increase in revenue and a 20 percent increase in customer satisfaction.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
4 Exceptional Customer Care Tips That Never Go out of Style
4 Exceptional Customer Care Tips That Never Go out of Style
While the root of customer service remains constant, providing exceptional customer care never goes out of style. Here are four trends that will impact the customer experience field throughout 2015.
Healthcare Accountability: Sizing Up the Metrics for Delivering Value-Based Care
Healthcare Accountability: Sizing Up the Metrics for Delivering Value-Based Care
The Patient Protection and Affordable Care Act’s reform-oriented imperatives have brought healthcare accountability to the fore, leading hospitals, providers, and payers to grapple with ways to measure and deliver more cost-efficient, quality care. But challenges remain as the healthcare industry moves from a fee-based payments system to value-based care, note experts.
Transforming Your Marketers Into Data Scientists
Transforming Your Marketers Into Data Scientists
Data scientists use their mathematical, analytical, and statistical backgrounds to solve business challenges, while marketers are accustomed to leading creative endeavors. However, both skill sets must exist in unison, as one area of operations depends upon the other.

Thought Leadership from

Peppers & Rogers Group
Generation Y Reshapes the Retail Landscape
Trying to understand Millennials or Generation Y (those born between 1980 and 2000) means deciphering a list of contradictions.