1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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For Customer Service, Good Enough Isn’t Good Enough
For Customer Service, Good Enough Isn’t Good Enough
For many consumers, customer service can make or break brand satisfaction and loyalty. Yet, while care continues to improve overall, companies must recognize that their contact center operations are still far from perfect.
Morningstar Drives App Adoption Rates with Live Data Feeds, Videos
Morningstar Drives App Adoption Rates with Live Data Feeds, Videos
Financial research firm Morningstar tackled the mobile challenge by streamlining the content provided on its print and digital products and upgrading its features through app adoption.
Smoothing the Path for the Omnichannel Customer Journey
Smoothing the Path for the Omnichannel Customer Journey
A compilation of expert perspectives on how to provide a unified view of customers across touchpoints and deliver seamless omnichannel experiences.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
How Cloudification Makes the Customer King
How Cloudification Makes the Customer King
Cloudification can transform the customer experience and help your business put the customer first. Here are a few tips on how it can help.
Auto Dealerships Take a Cue from Apple
Auto Dealerships Take a Cue from Apple
Spending time in the car typically means abandoning the Internet and apps for older technologies like satellite radio, CD players, and navigational screens attached to the windshield. But auto makers have been rolling out new features to bring the automobile up to speed with consumers used to touchscreens and on-demand entertainment.
Overcoming the Technological ‘Cool’ Down
Overcoming the Technological ‘Cool’ Down
Today’s technological ecosystem resembles an arms race, for every company strives to integrate and offer the hottest tools available so they remain “cool” to the mainstream consumer.

Thought Leadership from

Peppers & Rogers Group
The Omnichannel Evolution of the Contact Center
Contact center associates can use the customer data being generated across various touchpoints to deliver prompt, personalized, and relevant support.