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Executive Q&A: Shazam’s Technology Innovations Are in Tune With its Customer-First Approach
Daniel Danker, Chief Product Officer at Shazam, discusses how companies need to put themselves in customers’ shoes and use technology to their customers’ benefit.
Customer Experience
American Airlines’ Social Service Soars
Social service is rapidly becoming a mainstream channel for serving and engaging a brand’s customers. On Wednesday, December 18 at 2pm EST, find out how American Airlines is capitalizing on this trend.
American Airlines' Service
Five Social Service Tips for 2014
Relevant, timely, and transparent support drives customer satisfaction and loyalty.
Social Service In Action Guide
Out with the Old, In with What’s New for Customer Experience in 2014
Though the year may be coming to an end, brands and businesses are just beginning to implement new customer experience strategies as they work to differentiate their sales, service, social, and marketing offerings.
CX Trends 2014
The Trends to Watch: What's Next for Customer Experience?
CEX is included in today's boardroom conversations, and for good reason. Great customer experiences result in positive brand perceptions, deeper customer loyalty, and wider profit margins.
CEX Trends to Watch 2014
The Media Industry’s Social Mix
Media companies, especially in the publishing space, have been struggling to stay alive. But instead of seeing social as a threat, they should embrace these channels to extend their voice and keep their subscribers engaged.
Leveraging Social Media
The One-to-One Marketing Gap
A great many marketers who think they’re fielding one-to-one campaigns are deluding themselves. It’s important to understand what true one-to-one looks like and how to get it.
One-to-One Marketing Gap
Black Friday Shoppers Embrace Brick-and-Mortar Retailers
With Thanksgiving and Black Friday deals designed to attract even the most casual bargain hunters, brick-and-mortar sales will likely surge as the holiday shopping season officially begins.
Black Friday Behaviors
Duane Reade Takes Charge of Social
The New York-based chain is leveraging social channels to interact with its customers and raise awareness about its products.
Social Interactions
Three Keys to Bridging Marketing and Sales
Effective knowledge sharing can happen only when the sales and marketing feedback loop works like a well-oiled machine. Here are three imperatives for closing the gap between marketing and sales for collaborative knowledge sharing.
Bridging Marketing & Sales
Big Data’s Reality Check
Though experts predict that the Big Data “bubble” will burst at any time, most organizations have yet to fully grasp the technologies and techniques behind successful data collection and analytics.
Big Data's Reality Check
6 Social Media Shifts to Prepare for in 2014
Although a relatively new means of communication, social media has revolutionized the way customers interact with each other and with brands. Organizations need to adapt to the imminent changes in social channels.
Social Media's Impact in 2014

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Think Customers: The 1to1 Blog

Photojojo "Jumpstarts" the Holiday Shopping Season

From Black Friday to Cyber Monday, the past week has been filled with nothing but advertise... more »

Enhancing the Customer Experience for the Elderly

A major event for my family over the past several months was my mother's decision to sell h... more »

Turning the Holiday Season Into One Long Cyber Monday

So you've survived Black Friday--the long lines, the impassible parking lots, and the in-st... more »

Service Shouldn't Take a Back Seat During the Holidays

Despite the increase in traffic, retailers need to make sure that their service still shine... more »

View more blog entries »

1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

Executive Q&A: The Palms Bets on the Omnichannel Customer Journey

Erin Levzow, executive director of hotel marketing and e-commerce at the Palms Casino Resort, discusses responsive Web design, evolving the resort’s digital offerings, and the importance of fixing issues in real time that arise via social media.

Social Shoppers Embrace Visual Media in the Fashion Industry

Shoppers now explore fashion blogs and Pinterest to scope out the hottest styles and advice in the industry, while others take to Facebook and Instagram for feedback from friends.

Five Social Service Tips for 2014

Social support that's relevant, timely, and transparent can drive greater customer satisfaction and loyalty. In this In Action guide by 1to1 Media, we offer five social customer service recommendations for contact center leaders to consider.

American Airlines’ Social Service Soars

Social service is rapidly becoming a mainstream channel for serving and engaging a brand’s customers. American Airlines is no exception. The company is using a variety of social channels to interact with customers, respond to their issues, and help them get a better understanding of the business.

Socializing Data to Increase Customer Lifetime Value

Combining the power of Big Data with the value of social graphing, CRM professionals and marketers are realizing a boost in ROI and a way to nurture customers’ lifetime value.

SMBs Adopt Modern Marketing Solutions to Improve Sales and Service

Because SMBs have relatively small budgets and teams, today’s marketers recognize the value of technology, vendor partnerships, and outside expertise as essential elements for success.

Toshiba America Medical Systems Educates Customers About Healthcare Reform

With the healthcare landscape in flux, many professionals must turn to trusted advisers for information on how the Affordable Care Act will impact their practices and their businesses.

Thought Leadership from

Can a Brand Be Psychic?
Some companies have discovered that true customer engagement comes from eliminating friction in the customer experience. Respect customers’ time, and you will gain their affection (and share of wallet). Reinvent processes, implement new technologies, and empower employees to create a slipstream type of customer experience. In order to deliver a pain-free, frictionless experience, brands must become more psychic.

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American Airlines’ Social Service Soars

By 1to1 Media
Dec 18, 2013

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1to1® Media is dedicated to helping organizations across the globe realize the greatest value from their customer base. We provide resources that help senior executives to drive change and make customer-based initiatives the centerpiece of their growth strategy.

1to1 Media's custom publications explore the best practices, trends, and developments from companies that are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver the content needed by our audience of more than 130,000 decision-makers.

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