1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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All Systems Are CMO: Exploring Marketing’s Emerging Enterprisewide Role
All Systems Are CMO: Exploring Marketing’s Emerging Enterprisewide Role
Today’s CMOs are increasingly expected to act as stewards of the customer within their organization, reaching outside their typical scope of responsibility to build bridges and dismantle silos.
Uniqlo Stitches Together a Memorable Brand Experience
Uniqlo Stitches Together a Memorable Brand Experience
Larry Meyer, Uniqlo USA’s CEO, talks to 1to1 Media about the ingredients that are helping the retailer become a household name.
Next-Best-Action Marketing: The Future of Connected Customer Conversation
Next-Best-Action Marketing: The Future of Connected Customer Conversation
In a new white paper by 1to1 Media and Pegasystems, we explain how reaching the right people with the right messaging through the right channel at the right time personalizes the customer experience and optimizes business performance.
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The Top 5 Customer Experience Challenges and How to Fix Them
The Top 5 Customer Experience Challenges and How to Fix Them
Many companies are finding themselves ill equipped to operate in an omnichannel environment. In this 1to1 Media webinar, attendees will learn the top five customer experience challenges that are preventing enterprises from offering integrated, personalized, and omnichannel customer strategies, and the solutions to fix them.
Empower Contact Center Associates to Create Meaningful Experiences for Customers
Empower Contact Center Associates to Create Meaningful Experiences for Customers
When you empower your contact center associates to build and create the relationships that turn customers into advocates, you’ll know you’ve achieved success.
Behr Brushes Up on Employee Efficiency
Behr Brushes Up on Employee Efficiency
Paint and wood stain supplier Behr is leveraging a new project tracking system, helping the marketing team be more efficient.
Tracking Mobile’s Undeniable Impact on Consumers’ Lives
Tracking Mobile’s Undeniable Impact on Consumers’ Lives
From smartphones to tablets, consumers have essentially developed an addiction to such technologies, keeping them close and checking them frequently under the guise of “staying connected” with friends, family, and colleagues.

Thought Leadership from

Peppers & Rogers Group
Restoring Trust in Banking
The emergence of mobile technologies and non-traditional banking outlets poses a threat to traditional consumer banking institutions as profitable customers flee to mobile and non-traditional banking alternatives. Today’s banks must provide personalized cross-channel engagement to defend against new competitors and drive profit growth. There are five key pillars of trust that TeleTech believes will improve customer engagement to both grow and retain a profitable customer base.