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The Common Data Project investigated common traits of privacy policies on popular websites. More »
On the surface the promise of trade promotion optimization can sound compelling. However, TPO's true usage remains limited. More »
Callback tools improve customer satisfaction. More »
Don Peppers visits Australia to open the new Peppers & Rogers Group office. More »
Why financial institutions must do a better job leveraging customer data to rebuild trust. More »
Experts tackle marketing’s golden question: How do I make money from social media? More »
The true value of Twitter -- the value that will make it a valuable business tool, and what it means to us as marketing professionals -- has nothing to do about Twitter's ubiquitous question: "What ar... more »
I'm in San Francisco this week at the annual Dreamforce conference... more »
Mobile apps can improve a brand’s customer experience if they provide some value to the customer, experts say. Comcast and the Indianapolis Symphony orchestra share their experiences and how it has impacted customer relationships.
In this market, is airline customer loyalty possible? New research says yes, if the airlines pay attention to the power of customer relationships among their most valuable customers.
It's tough to be a retailer today. Intense competition, instant access to information and endless choices have changed the game. To simply survive, a retailer must now offer customers the best products at the best prices in the best locations. To thrive, a retailer must do much more than master the traditional approaches to retail success. So how does a retailer differentiate itself and achieve organic growth? One word—relationships.
Software company Ariba mixed live and virtual events to provide the best value and information for its customers.
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