1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Black Friday Shoppers Embrace Brick-and-Mortar Retailers
Black Friday Shoppers Embrace Brick-and-Mortar Retailers
Popular retailers that remain closed on Thanksgiving may be missing out, as shoppers are up to 50 percent more likely to visit the stores for which they exhibit high affinity.
Duane Reade Takes Charge of Social
Duane Reade Takes Charge of Social
New York drugstore chain Duane Reade has taken a serious approach to social media, which revolves around a robust strategy that integrates the different social channels and makes sure that the message is consistent across the board.
Five Social Service Tips for 2014
Five Social Service Tips for 2014
Social support that's relevant, timely, and transparent can drive greater customer satisfaction and loyalty. In this In Action guide by 1to1 Media, we offer five social customer service recommendations for contact center leaders to consider.
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American Airlines’ Social Service Soars
American Airlines’ Social Service Soars
Social service is rapidly becoming a mainstream channel for serving and engaging a brand’s customers. American Airlines is no exception. The company is using a variety of social channels to interact with customers, respond to their issues, and help them get a better understanding of the business.
Three Big Data Myths Debunked
Three Big Data Myths Debunked
With any new marketing buzzword, there is a lot of speculation and advice on what constitutes a good data strategy. Here are three dangerous myths to debunk about Big Data.
6 Key Considerations for Socially Responsible Marketing
6 Key Considerations for Socially Responsible Marketing
In the age of extreme transparency, organizations had better practice what they preach and not try to deceive customers with socially responsible messages that they don’t follow themselves.
Revving Up Relationships in the Automotive Market
Revving Up Relationships in the Automotive Market
While these purchase habits demonstrate the dramatic shift in how consumers interact with the auto industry, these trends also serve as a precursor for the wave of change sweeping over automotive marketers in the space today.

Thought Leadership from

Peppers & Rogers Group
Merging Cultures Brings out the Best for Barclays Customers
Barclays and Absa know that customer relationships before, during, and after bank mergers are very fragile and need to be handled with care. A united customer experience strategy is required.