Bank’s Financial (Dis)Services Ignites Social Lending Momentum

Prosper's Chris Larsen talks about the benefits and challenges of social lending. More »

AmEx OPEN Forum: A Customer Community Evolves

Jason Rudman, director of OPENForum.com, shares his thoughts on the online customer community site’s evolution. More »

Tackling the Cross-Channel Challenge in Retail

Revving up retail profits in a multichannel world. More »

Virtual Meetings Foster Employee Engagement

Cisco and HP share best practices in using virtual meetings to improve employee engagement. More »

Customer Retention Is the New Acquisition

Engaged customers are the best source of new customers. Companies should adjust their marketing accordingly. More »

Customer Engagement: Marketing’s New Frontier

Using customer data, marketers can improve the customer experience across touchpoints. More »

Think Customers: The 1to1 Blog

Betty White and Lindsay the Milkaholic: Memorable Super Bowl Ads - Feb 08, 2010

Viewers have come to expect truly memorable Super Bowl commercials. Companies such as Apple and Coca-Cola have set the bar pretty high. ... more »

Stepping Outside Your Comfort Zone - Feb 05, 2010

The ability to innovate is an entrepreneurial quality that is essential for companies to succeed in today's fiercely competitive retail markets. However many companies may be locked in an inertia of c... more »

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Do You Have a Policy for That?

Domino’s Pizza learned a valuable lesson in 2009. After two employees posted a video of themselves on YouTube defacing a pizza, Domino’s waited a whole 24 hours to respond. In a digital world where people exchange information in real time, that response was 23 hours too late. Social media policies are crucial in this social media environment.

Bank’s Financial (Dis)Services Ignites Social Lending Momentum

The concept behind social lending is not new. But social lending, also called peer-to-peer lending, is still a new industry with its own challenges. Chris Larsen, cofounder and CEO of social lending company Prosper, talks with 1to1 Media's Liz Glagowski about the benefits and challenges of the space, as well as some customer-focused lessons from the Web 2.0 world for both Wall Street and Main Street banks.

from Peppers & Rogers Group

Unlocking the Value of Your CRM Initiative

Peppers & Rogers Group asserts that customer experience is the totality of a customer's interactions with a brand over time. While many companies agree that managing the customer experience is a critical component for securing short-term results and long-term success, few invest the necessary resources to ensure an effective integrated customer experience strategy across all business units, divisions, and functional groups. Truly customer-centric firms do more than just talk about their customer focus; they actually commit to delivering a positive customer experience across all interaction points, or touchpoints, at each phase of the customer lifecycle. It is these interactions that can directly increase or destroy the value of a firm's customer base.

Transforming Dealer Networks

With a strong entrepreneurial spirit driven by local connections to their communities, dealers, and the network they comprise, are a critical sales tool for telecommunications companies. Many of the executives that Peppers & Rogers Group has worked with in recent years have stated that dealers are the single most important source of sales—replacing their corporate-owned offices and stores. The channel is the main source of acquisition, as well as a platform for showcasing new products and services.

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