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The Top Forces Shaping the Automotive Customer Experience
J.D. Power III, who pioneered customer satisfaction measurement in the automotive industry, looks ahead with his son J.D. Power IV about how they see the industry’s relationship with customers evolving.
CX in Automotive
Up Close and Personal: Technology’s Undeniable Impact on Individualization
For those companies looking to improve personalization, success depends upon both technology and technique, as these critical tools must support and sustain the human element behind the traditional, long-term customer relationship.
Tech and Personalization
All in a Day’s Work: the Ever-Changing Role of the CMO
As the pressures for financial accountability continue to increase, the CMO's relationship with the rest of the C-suite will only become more important.
The CMO's Changing Role
Most Retailers' Analytics Lag Behind Amazon
While retailers aspire to implement analytics strategies that support insight-driven decision making, most still lack the infrastructure necessary for improved planning and engagement.
Retail Analytics
Health Alliance Puts Customer Data at Agents’ Fingertips
The health insurer streamlined business processes and improved agent productivity and the overall customer experience.
Agent Productivity
Consumerism at Work in Health Insurance
The health insurance industry is at a crossroads: improve the consumer experience or get out of the way.
Consumerism in Health Insurance
Mature Marketers: The Digital Space Comes of Age
This fast-paced space all but requires marketers to adopt new skills and technologies that will increase their digital marketing maturity if they are to retain their competitive advantage in an increasingly cutthroat economy.
Digital Marketing Maturity
eBook: Customer-Centric Marketing
A valuable resource for Saleforce users, this eBook explains how marketing automation can make a positive impact on the overall customer experience.
20 Tips for Salesforce Users
The Customer Engagement Imperative
On Tuesday, July 15, at 2pm, learn the benefits of examining the sum of each customer’s interactions and how these insights can be used to skyrocket engagement with your brand
Customer Engagement
The Agile Selling Imperative
By creating agile selling teams, sales leaders can expedite the learning process, improve their teams’ ability to meet customer needs, and succeed at locking in new business.
Agile Selling
Battling the Power Struggle Between Marketing and Service
While consumer demand continues to indicate an uptick in social customer service, companies across industries lag behind the trend as they allow marketing to retain control of the brand’s social efforts.
Marketing vs. Service
WGBH Cleans Up Donor Records, Boosts Campaigns
With better data hygiene, the broadcasting company has improved direct mail and email campaigns.
Data Hygiene

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1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

Telstra Reaffirms Commitment to Customers, Gains Subscribers

Telstra is a company with a longstanding commitment to technology and product leadership and it’s in the midst of one of the most important transitions in its history—to put the customer at the center of its business.

WGBH Cleans Up Donor Records, Boosts Campaigns

With better data hygiene, the broadcasting company has improved direct mail and email campaigns.

Architecting the Intelligent Contact Center

In this In Action paper by 1to1 Media, industry experts share advice for how to use customer data, workforce optimization tools, analytics, and agile contact center platforms to deliver personalized experiences across the globe.

The Customer Engagement Imperative: Connecting for Competitive Advantage

In this 1to1® Webinar, industry thought leader Jay Bourland, SVP and GM, Customer Engagement Solutions for Pitney Bowes, discusses the benefits of examining the sum of each customer's interactions and how these insights can be used to provide a single view—and a one-to-one connection—with each customer.

All in a Day’s Work: the Ever-Changing Role of the CMO

As the pressures for financial accountability continue to increase, the CMO's relationship with the rest of the C-suite will only become more important.

Cloud-Based Call Centers Improve Enterprisewide Efficiencies

Evolve IP and CCNG’s “2014 North American Call Center Survey Results Paper” explores the evolving landscape of the call center and how leading companies are embracing emerging cloud technologies to extend their reach and boost customer service.

The Redglaze Group Polishes Up its Data

A new CRM syste allows Redglaze staff has access to more robust information system that's updated in real time, enable engaging interactions,and give customers the information they require quickly.

Thought Leadership from

All Aboard: Mobile Loyalty Accelerates Ridership for Montreal Transit
After focusing its attention on young adults, La Société de Transport de Montreal increased ridership, improved the customer experience, and put the transit agency on the map as an innovative organization that understands the needs of its customers and delivers on their expectations.

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The Impact of Personalization and Trust on Customers’ Wallets

What You Don't Know Can Kill You...or at Least Your Sales

Sponsored by Revana Growth Services
Jul 30, 2014

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1to1® Media is dedicated to helping organizations across the globe realize the greatest value from their customer base. We provide resources that help senior executives to drive change and make customer-based initiatives the centerpiece of their growth strategy.

1to1 Media's custom publications explore the best practices, trends, and developments from companies that are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver the content needed by our audience of more than 130,000 decision-makers.

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