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Lesley University gets Ringing Results from Enterprise Cloud Technology
The university uses help desk software to answer student questions, receiving a 95 percent positive customer satisfaction rate.
Contact Center Strategy
Taking Data Protection Seriously
The Sony hack revealed how powerful enterprises can fall victim to cyber attacks. To defend against potential data theft and safeguard reputation, brands must uncover the vulnerabilities in their organizations to stop hackers in their tracks.
Data Security & Protection
Looking Under the Hood of Automotive's Corporate Culture
Carmakers are strengthening the ties between corporate culture and customer experience.
Customer Strategy
Customer Experience Maturity: Growing Up with Your Customers
Here are the steps organizations can take to nurture their customer relationships at each stage.
CX Maturity
Lack of Content Consistency Impedes Sales Growth
Marketers need to add consistency and structure to their content creation approaches for greater lead conversion.
Content Development
Friskies Purrfects Its Organic Search Results
The cat food maker uses rich snippets and a star rating system to raise organic search by 28 percent.
Optimized Search
4 Tips for an Effective Financial Content Strategy
Here are four things every financial institution must remember when launching a new content strategy.
Financial Content Strategy
The Future of Mobile Payments
Here’s why mobile payment adoption hinges on the customer experience.
Mobile Landscape
Win Your Target Audiences’ Hearts and Minds with Dynamic Content
What is dynamic content and why is it still so daunting for many companies?
What Is Dynamic Content?
5 Trends that Will Redefine Customer Insights
Do you have a voice of the customer (VoC) program? In a new research report, Temkin Group identifies five trends that will change how companies handle VoC programs.
5 VOC Trends
New Year State of Mind: What’s Ahead for Marketing in 2015
Marketers share their future plans for developing an omnichannel strategy that supports increased engagement and improved personalization.
State of Marketing 2015
Gogo Gears up for the Ever-Connected Passenger
VP of Customer Care Jerry Oversen sheds light on the company’s plan for keeping customers engaged.
Customer Experience

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Can Abercrombie & Fitch Ever Reclaim Its Youth?

Once upon a time, the word 'value' instinctively referred to what a person believed in--the... more »

Questioning the CMO-CIO Divide

Three years ago, Gartner VP Laura McLellan boldly predicted that by 2017, CMOs would be out... more »

Paid Maternity Leave Carves Path for Women in the Workplace

In his annual State of the Union Address last week, President Obama outlined his proposal f... more »

Customer Service Channel Usage Highlights the Importance of Good Self-Service

Customers are using more communication channels for customer service than ever before. They... more »

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1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

Gogo Gears up for the Ever-Connected Passenger

As airlines roll back their restrictions on the use of digital devices on flights, more passengers are online than ever. This offers a new opportunity for in-flight broadband service providers like Gogo to capture new customers and grow market share.

New Year State of Mind: What’s Ahead for Marketing in 2015

Salesforce Marketing Cloud’s “2015 State of Marketing” report explores the current marketing landscape and how marketers plan to renew and advance their approach in the coming year.

Customer Experience: The Way Forward in 2015

According to McKinsey, companies focused on providing a superior experience across customer journeys realized a 10-to-15 percent increase in revenue and a 20 percent increase in customer satisfaction.

Calculating the Financial Value of SEO

Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.

Customer Experience Maturity: Growing Up with Your Customers

Here are next stages of customer maturity for an organization, and the steps they can take to nurture their customer relationships at each stage.

KidZania’s Customer Loyalty Program Gets Big Insights from its Pint-Size Participants

Building a successful loyalty program is both an art and a science. Companies must provide the right amount of personalized messages and offers without bombarding customers.

With Customer Care, Perception Doesn’t Match Reality

Mblox’s recent “Identifying the Care Gap in Business-to-Consumer Engagement” report explores the gap between business perceptions and the reality of the customer experience.

Thought Leadership from

A Tale of Two MVNOs
Best practices from Red Bull Mobile and BIMcell.

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