1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Battling the Power Struggle Between Marketing and Service
Battling the Power Struggle Between Marketing and Service
Conversocial’s recent social customer service study explores the great divide between customer service and marketing by emphasizing the effectiveness of dedicated social customer service solutions versus the more common social media management solutions (SMMS) that marketing budgets traditionally employ.
WGBH Cleans Up Donor Records, Boosts Campaigns
WGBH Cleans Up Donor Records, Boosts Campaigns
With better data hygiene, the broadcasting company has improved direct mail and email campaigns.
Architecting the Intelligent Contact Center
Architecting the Intelligent Contact Center
In this In Action paper by 1to1 Media, industry experts share advice for how to use customer data, workforce optimization tools, analytics, and agile contact center platforms to deliver personalized experiences across the globe.
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The Customer Engagement Imperative: Connecting for Competitive Advantage
The Customer Engagement Imperative: Connecting for Competitive Advantage
In this 1to1® Webinar, industry thought leader Jay Bourland, SVP and GM, Customer Engagement Solutions for Pitney Bowes, discusses the benefits of examining the sum of each customer's interactions and how these insights can be used to provide a single view—and a one-to-one connection—with each customer.
How to Survive the Modern Day Sales Evolution
How to Survive the Modern Day Sales Evolution
Finding the right balance between proven sales principles and new technology can be difficult, but here are a few tips that can be used to help close that next deal with an engaged and educated prospect.
Automotive’s Continuous Delivery Revolution
Automotive’s Continuous Delivery Revolution
With today’s fast-paced lifestyle in mind, the automotive industry’s need for speed now encompasses both process and product, as constant technological advancement drives consumer demand.
Programmatic Display Infuses Data with Media
Programmatic Display Infuses Data with Media
Programmatic display is empowering brands like never before, giving marketers an enormous reach across all media inventory, the ability to adjust content in real time, and the capabilities to target customers where it matters

Thought Leadership from

Peppers & Rogers Group
Innovation Drives Customer Experiences
Advances in technology are helping manufacturers and dealers dramatically impact automotive customers’ experience.