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This is Not Your Father’s Onboarding Program
From reality shows to digital scavenger hunts, companies are adopting creative employee onboarding practices that immerse new hires in the brand while creating deep connections with their co-workers.
Creative Onboarding
How to Survive the Modern Day Sales Evolution
Finding the right balance between proven sales principles and new technology can be difficult, but here are a few tips that can be used to help close that next deal with an engaged and educated prospect.
Modern Sales Evolution
Salespeople Unprepared for 3 Profitable Conversations
Many sales representatives lack the confidence and the know-how necessary to successfully execute the three most critical conversations in the customer buying cycle—effective executive discussions, financial justification, and purchasing negotiations.
Sales Rep Preparedness
Answers.com Gets into the Customer Experience Game
Answers.com enters the B2B space by helping brands better connect with their customers.
Customer Experience
The Top Forces Shaping the Automotive Customer Experience
J.D. Power III, who pioneered customer satisfaction measurement in the automotive industry, looks ahead with his son J.D. Power IV about how they see the industry’s relationship with customers evolving.
CX in Automotive
Up Close and Personal: Technology’s Undeniable Impact on Individualization
For those companies looking to improve personalization, success depends upon both technology and technique, as these critical tools must support and sustain the human element behind the traditional, long-term customer relationship.
Tech and Personalization
All in a Day’s Work: the Ever-Changing Role of the CMO
As the pressures for financial accountability continue to increase, the CMO's relationship with the rest of the C-suite will only become more important.
The CMO's Changing Role
Most Retailers' Analytics Lag Behind Amazon
While retailers aspire to implement analytics strategies that support insight-driven decision making, most still lack the infrastructure necessary for improved planning and engagement.
Retail Analytics
Health Alliance Puts Customer Data at Agents’ Fingertips
The health insurer streamlined business processes and improved agent productivity and the overall customer experience.
Agent Productivity
Consumerism at Work in Health Insurance
The health insurance industry is at a crossroads: improve the consumer experience or get out of the way.
Consumerism in Health Insurance
Mature Marketers: The Digital Space Comes of Age
This fast-paced space all but requires marketers to adopt new skills and technologies that will increase their digital marketing maturity if they are to retain their competitive advantage in an increasingly cutthroat economy.
Digital Marketing Maturity
eBook: Customer-Centric Marketing
A valuable resource for Saleforce users, this eBook explains how marketing automation can make a positive impact on the overall customer experience.
20 Tips for Salesforce Users

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Think Customers: The 1to1 Blog

How PURE Insurance Built a Customer-Obsessed Business

PURE insurance is using its customer-obsessed business model to stand out in the insurance ... more »

Cracking Mobile: Why Businesses are Betting on Mobile Analytics

The stakes for understanding mobile users are rising quickly as people spend more time on t... more »

Sizing Up American Eagle's "One-Size-Fits-All" Approach

If you wander to the back corner of the women's section in your local American Eagle Outfit... more »

Can You Measure the ROI of Customer Experience?

Companies are increasingly using customer experience metrics to gauge the health of their c... more »

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1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

Consumerism at Work in Health Insurance

Provisions within the Affordable Care Act (ACA) boosted consumer participation in their healthcare choices. This converges with the “Amazon effect,” where consumers expect a higher and more personalized level of service from all companies. As a restuls, the health insurance industry is at a crossroads: improve the consumer experience or get out of the way.

Mature Marketers: The Digital Space Comes of Age

Just since the late 1990s, the customer experience has undergone significant changes as marketers have had to acclimate to the introduction of email, live chat, social media, and mobile technologies—not to mention the penetration of the Internet overall.

Architecting the Intelligent Contact Center

In this In Action paper by 1to1 Media, industry experts share advice for how to use customer data, workforce optimization tools, analytics, and agile contact center platforms to deliver personalized experiences across the globe.

The Customer Engagement Imperative: Connecting for Competitive Advantage

In this 1to1® Webinar, industry thought leader Jay Bourland, SVP and GM, Customer Engagement Solutions for Pitney Bowes, discusses the benefits of examining the sum of each customer's interactions and how these insights can be used to provide a single view—and a one-to-one connection—with each customer.

How to Survive the Modern Day Sales Evolution

Finding the right balance between proven sales principles and new technology can be difficult, but here are a few tips that can be used to help close that next deal with an engaged and educated prospect.

Mobile at the Heart of Independence Blue Cross' Interactions

Independence Blue Cross is leveraging mobile to proactively connect with both members and prospects with the intention of tailoring its communications to individual customers' needs.

Twitter Tops List of Most Trustworthy Websites

The Online Trust Alliance’s “2014 Online Trust Audit and Honor Roll” report recognizes those brands that are leading the way when it comes to privacy, security, and transparency measures, underscoring the importance of such protection initiatives, as well as the risks of complacency.

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Three Types of Advanced Analytics for Operators
Separate what’s hot from what’s hype to make a real impact on telecommunications business.

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1to1® Media is dedicated to helping organizations across the globe realize the greatest value from their customer base. We provide resources that help senior executives to drive change and make customer-based initiatives the centerpiece of their growth strategy.

1to1 Media's custom publications explore the best practices, trends, and developments from companies that are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver the content needed by our audience of more than 130,000 decision-makers.

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