Customer Strategy & CRM Articles

1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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5 Strategies to Shake Up your Holiday Retail Playbook
5 Strategies to Shake Up your Holiday Retail Playbook
It’s the middle of August, which means retailers only have a few months left to prepare their campaigns and map out their customer strategies in time for this year’s holiday rush.
Northern Illinois University gets Smarter Segmentation
Northern Illinois University gets Smarter Segmentation
The university admissions process can be daunting, but lucrative.
Designing the Intelligent Contact Center
Designing the Intelligent Contact Center
In this In Action guide, find out how to detect customer trends and patterns, cultivate lasting relationships, and even reduce operational costs in the contact center.
Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
In this 1to1 Media webinar, Don Peppers, founding partner of Peppers & Rogers Group; and Marci Maddox, senior director of product marketing for Customer Experience Management (CEM) at OpenText, discuss how to overcome the five most common organizational roadblocks that prevent true end-to-end customer engagement.
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Customer Experience Must Be Founded on Customer Love
Customer Experience Must Be Founded on Customer Love
Before organizations rush to apply the latest innovation to their customer experience strategies, they should ask themselves this simple question: “Why do you love your customers?”
A Goodwill Chapter’s Quest to Become Data Driven
A Goodwill Chapter’s Quest to Become Data Driven
For decades, the Greater Grand Rapids branch of Goodwill Industries has supplied consumers with affordable clothing at its thrift stores.
Unraveling the Suite Versus Point Solution Debate
Unraveling the Suite Versus Point Solution Debate
Selecting a technology solution is no longer as simple as signing a long-term contract with just a handful of vendors

Thought Leadership from

Peppers & Rogers Group
Deakin University: On the Path to Digital Maturity
The Australian university's CIO and Chief Digital Officer discusses engagement with Millennial students.