Customer Strategy | CRM Strategy

Welcome to 1to1 Media — a multimedia resource
for CRM and Customer Experience Professionals.

Marketing Research Articles
CRM Best Practices
Customer Strategy Trends
Emerging Business Tactics

Register | Sign In

5 Ways Retailers Can Use Personalized Voice Messages
Here are five customer communication scenarios when retailers should strongly consider using personalized voice messages to reach out to customers.
Personalized Voice Messages
Mobile CRM for the Modern-Day Road Warrior
Companies should consider the following when crafting their mobile CRM strategies.
Mobile CRM Adoption
Brands Lack Strong Data Quality Approaches
Because overall data quality is only as good as the company’s data management strategy allows.
Data Quality & Management
Lesley University gets Ringing Results from Enterprise Cloud Technology
The university uses help desk software to answer student questions, receiving a 95 percent positive customer satisfaction rate.
Contact Center Strategy
Taking Data Protection Seriously
The Sony hack revealed how powerful enterprises can fall victim to cyber attacks. To defend against potential data theft and safeguard reputation, brands must uncover the vulnerabilities in their organizations to stop hackers in their tracks.
Data Security & Protection
Looking Under the Hood of Automotive's Corporate Culture
Carmakers are strengthening the ties between corporate culture and customer experience.
Customer Strategy
Customer Experience Maturity: Growing Up with Your Customers
Here are the steps organizations can take to nurture their customer relationships at each stage.
CX Maturity
Lack of Content Consistency Impedes Sales Growth
Marketers need to add consistency and structure to their content creation approaches for greater lead conversion.
Content Development
Friskies Purrfects Its Organic Search Results
The cat food maker uses rich snippets and a star rating system to raise organic search by 28 percent.
Optimized Search
4 Tips for an Effective Financial Content Strategy
Here are four things every financial institution must remember when launching a new content strategy.
Financial Content Strategy
The Future of Mobile Payments
Here’s why mobile payment adoption hinges on the customer experience.
Mobile Landscape
Win Your Target Audiences’ Hearts and Minds with Dynamic Content
What is dynamic content and why is it still so daunting for many companies?
What Is Dynamic Content?

prev next

Super Bowl 2015 by the Numbers

Football fans only have a few more days until the New England Patriots and Seattle Seahawks... more »

Can Abercrombie & Fitch Ever Reclaim Its Youth?

Once upon a time, the word 'value' instinctively referred to what a person believed in--the... more »

Questioning the CMO-CIO Divide

Three years ago, Gartner VP Laura McLellan boldly predicted that by 2017, CMOs would be out... more »

Paid Maternity Leave Carves Path for Women in the Workplace

In his annual State of the Union Address last week, President Obama outlined his proposal f... more »

View more blog entries »

1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

Gogo Gears up for the Ever-Connected Passenger

As airlines roll back their restrictions on the use of digital devices on flights, more passengers are online than ever. This offers a new opportunity for in-flight broadband service providers like Gogo to capture new customers and grow market share.

New Year State of Mind: What’s Ahead for Marketing in 2015

Salesforce Marketing Cloud’s “2015 State of Marketing” report explores the current marketing landscape and how marketers plan to renew and advance their approach in the coming year.

Customer Experience: The Way Forward in 2015

According to McKinsey, companies focused on providing a superior experience across customer journeys realized a 10-to-15 percent increase in revenue and a 20 percent increase in customer satisfaction.

Calculating the Financial Value of SEO

Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.

5 Ways Retailers Can Use Personalized Voice Messages

Here are five customer communication scenarios when retailers should strongly consider using personalized voice messages to reach out to customers

The Top Healthcare Tech Trends to Watch in 2015

The healthcare landscape is undergoing massive changes as payers, providers, and other health organizations respond to pressures to provide more agile and cost-effective care.

The Workforce of the Future

As consumer expectations evolve, so must company culture, for future employees will rely upon collaboration, adaptability, and purpose to further personal and enterprisewide success.

Thought Leadership from

What Makes a Great Customer-Centric Leader?
The 2014 1to1 Media Customer Champions share insight on how they inspire and manage customer-focused organizations.

Join over 132,000 business professionals
View complete articles	Receive newsletter
Read web exclusives	Watch podcasts

Already Registered? Sign in

Webinars
Tag Cloud
About Us

The 5 Imperatives for Data-Driven Marketing Success

Time Warner Cable Media Tunes in to the Omni-Screen Customer

Calculating the Financial Value of SEO

Sposored by WebMetro, a Revana company

View more webinars

1to1® Media is dedicated to helping organizations across the globe realize the greatest value from their customer base. We provide resources that help senior executives to drive change and make customer-based initiatives the centerpiece of their growth strategy.

1to1 Media's custom publications explore the best practices, trends, and developments from companies that are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver the content needed by our audience of more than 130,000 decision-makers.

Please sign-up for our FREE newsletter! Click here to subscribe

Featured Downloads
Industry Events

I look to 1to1 Media and its partners as a trusted source of information on integrated marketing trends.

Beverly Moore

I have been receiving 1to1 for a few years now and I just wanted to shoot you a note to let you know I really enjoy your magazine and always find a few things to pass along to my team. Keep up the good work!

Bryan D. Stapp, Chief Marketing Officer,
Quicken Loans - America's Home Loan Experts