Customer Strategy | CRM Strategy

Welcome to 1to1 Media — a multimedia resource
for CRM and Customer Experience Professionals.

Marketing Research Articles
CRM Best Practices
Customer Strategy Trends
Emerging Business Tactics

Register | Sign In

Cloud-Based Systems Cannot Replace Sound Service Strategies
As contact centers adjust to increasing digital demand, leaders must recognize that success depends upon the strategies driving solution implementation, not the systems themselves.
Contact Center Strategy
PetRelocation Fetches More Leads by Sharing Customer Content
Chief of Staff Rachel Truair explains how the company turned customer Q&A’s and testimonials into scalable marketing content.
Content Marketing Strategy
Navigating the Mobile Retail Space in 2015
Retailers are breaking convention to cultivate approaches that take the mobile customer experience to the next level.
Navigating Mobile Retail
The Evolving Mobile App User
Mobile wallets and enterprise apps are just the beginning. Here’s what companies need to know about the evolution of apps.
Emerging Trends
5 Steps for Regaining Customer Trust and Customer Revenue
Follow these five steps to win back customers and regain their trust.
5 Customer Retention Steps
Product Reviews Power Purchase Decisions
Featuring product reviews greatly impacts buying behavior.
The Power of Reviews
AccuWeather Personalizes Forecasts on a Global Scale
Digital Media VP David Mitchell explains how the company localized its mobile apps in 60+ languages.
Localized Weather
What the Net Neutrality Debate Means to Healthcare
Healthcare providers and patients have a lot at stake in the fight for Internet access.
Digital Health
Driving Momentum Around CX in 2015
Former 1to1 Media Customer Champions and industry analysts discuss how leaders can build and sustain strategic momentum across all interaction channels throughout 2015.
CX Momentum in 2015
The Leadership Moxie for Undisciplined Service
The leadership of originality takes great courage to foster service ingenuity and originality.
Leadership Moxie
Should Marketers Drive the Customer Experience?
One recent report explores why marketers are in an ideal position to take charge of the customer relationship.
CX Management
Massage Envy Spa Turns Data into a Competitive Advantage
The national franchisor uses customer data to maintain a consistent brand experience across more than 1,000 locations.
Customer Insights

prev next

Why Marketers Must Raise the Bar on Personalized Experiences

Personalized customer experiences have become table stakes. Consumers increasingly expect c... more »

Don't Hang Up On Voice Just Yet

Despite the fact that we all have smartphones within reach nearly 24/7, most use the voice ... more »

Time to Get Serious on Consumer Privacy

Consumer data breaches seem to have become a regular occurrence among enterprise companies.... more »

Who Will Win the Mobile Payment Adoption Race?

When Apple revealed its Apple Pay last September, CEO Tim Cook said the mobile payment serv... more »

View more blog entries »

1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

Massage Envy Spa Turns Data into a Competitive Advantage

As customer demand for massage services rise, companies like Massage Envy Spa are focusing on the customer experience to stay ahead of the competition.

Should Marketers Drive the Customer Experience?

As lifecycle stages begin to blur, companies are increasingly aware of the need to assign leadership if their acquisition and retention efforts are to remain effective and profitable.

Delivering a Flawless Omnichannel Customer Experience

Many companies still struggle to connect the customer experience from one channel to the next. In this latest In Action paper, we explore several techniques that companies can use to deliver flawless omnichannel experiences.

Calculating the Financial Value of SEO

Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.

5 Ways Market Research Will Evolve in 2015 and Beyond

New market research solutions are telling marketers why customers are responding as they do.

Friskies Purrfects Its Organic Search Results

Search engines continue to be the first place where many consumers conduct their online research, making it critical for brands to appear in organic search results.

Lack of Content Consistency Impedes Sales Growth

Corporate Visions’ recent survey explores the alignment of marketing campaigns and sales content development processes worldwide.

Thought Leadership from

Measuring the Omnichannel Customer Experience
The measurements used to track customer and internal performance continue to evolve.

Join over 132,000 business professionals
View complete articles	Receive newsletter
Read web exclusives	Watch podcasts

Already Registered? Sign in

Webinars
Tag Cloud
About Us

1to1® Media is dedicated to helping organizations across the globe realize the greatest value from their customer base. We provide resources that help senior executives to drive change and make customer-based initiatives the centerpiece of their growth strategy.

1to1 Media's custom publications explore the best practices, trends, and developments from companies that are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver the content needed by our audience of more than 130,000 decision-makers.

Please sign-up for our FREE newsletter! Click here to subscribe

Featured Downloads
Industry Events

As a young sales person 1to1media has given me the resources and tools that I need to further my knowledge in the sales realm. From the whitepapers and ebooks they offer to the blog posts they write, 1to1media has and will continue to give me what I need to hit and beat my quota.

Jonathan Borge, Product Specialist, Toutapp

I participate in a lot of webinars and wanted to let you know what an excellent job I thought your presenters did. So much so that I want to urge others in my company to listen to audio portion rather than just review the document.

Georgia Garrett, Manager of Intelligence, TBWA\Chiat\Day