Many charitable non-profit organizations deliver invaluable services by providing aid to those who are otherwise overlooked. But even philanthropic organizations are not immune to disruption. Demographic changes, wage stagnation, competition from new donation platforms, and other factors make it increasingly difficult for non-profit organizations to operate as usual. For many, survival depends on reinventing the donor experience.Disruptive experiences aheadIndividuals account for about 70 percent of the $420...
New research finds that customers increasingly want their voices heard by brands, literally. Capgemini Research Institute’s Smart Talk: How organizations and consumers are embracing voice and chat assistants study surveyed more than 12,000 consumers who use chat and voice assistants, as well as 1,000 executives representing top industries. The study highlighted the growing popularity of conversational assistance and the business benefits the marketplace is seeing as a result.
As job functions continue to evolve, employees have come to expect more from the training programs designed to advance their skills. While these programs provide employees with the knowledge necessary to fulfill their roles, employees also crave engaging lessons that empower them to grow and develop along their personal career path. By establishing programs that sustain individual improvement, leaders demonstrate their investment in both the business and their employees, for they understand that each staff member supports the company's overall mission and bottom line. But what should these programs look like moving into 2016?
In general, marketers are good at managing their marketing systems in house on a day-to-day basis. But the skill sets used to create day-to-day reports and analyses are different than those needed to assess the information in a database to make decisions about how to track customer behavior, what data is needed, and how to attack the marketplace.