New research finds that customers increasingly want their voices heard by brands, literally. Capgemini Research Institute’s Smart Talk: How organizations and consumers are embracing voice and chat assistants study surveyed more than 12,000 consumers who use chat and voice assistants, as well as 1,000 executives representing top industries. The study highlighted the growing popularity of conversational assistance and the business benefits the marketplace is seeing as a result.
Consumers today live on their mobile devices. They are spending more time on messaging apps like Facebook Messenger, Snapchat, WhatsApp, and others. Naturally, companies want to be part of these conversations. And increasingly, they’re using messaging services to do it.
Messaging services like Apple Business Chat, direct SMS texts, and in-app messaging allow brands to personally engage at scale with people on the platforms...
Employers can’t afford to be complacent when it comes to retaining great employees. However, certain jobs, especially routine-based jobs with few growth...
Employers can’t afford to be complacent when it comes to retaining great employees. However, certain jobs, especially routine-based jobs with few growth...
Discover which relationship elements require constant care in an environment where word-of-mouth often has greater influence than traditional marketing campaigns.
