A growing customer base relies on a growth in sales. Customer growth stems from when customer-centric companies use successful customer engagement strategies to optimize the customer experience to offer products tailored to customers’ needs and interests. Learn how to improve the customer experience with applicable techniques from company success stories, in-depth features, and other customer experience content that demonstrate how to successfully deliver the customer experience across all customer channels to increase customer growth and customer loyalty.
In this 1to1 Media webinar, Don Peppers, founding partner of Peppers & Rogers Group, and Jonathan Gray, vice president of marketing for Revana, examine progressive approaches to data-driven sales that mesh with the needs of both B2C and B2B customers. They will explain how these techniques can help increase conversion rates and other key business metrics.