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Engaging the Modern Donor

Many charitable non-profit organizations deliver invaluable services by providing aid to those who are otherwise overlooked. But even philanthropic organizations are not...

10 Ideas to Take Your Customer Experience to the Next Level

Creating the perfect customer experience is a challenge for many of us. In recent years, we've seen many customer experience blunders. J.C. Penney, for instance, stands out as one of the most well known when it overhauled its operations without asking many customers what they wanted. The company changed the layout of nearly every store, overwhelming and losing long-time customers resulting in a 25 percent sales loss in one year.