When it comes to revenue generation, every sale is important. The right sales strategy (and a team ready to put it into action) is critical to meeting business goals and driving ROI – but the sales landscape is evolving quickly. AI-powered tools are giving sales teams more insights at their fingertips than they’ve ever had before. Using those insights to understand customers better, identify sales opportunities during service interactions, and...

Posted as part of a partnership with the European Customer Experience Organization (ECXO) and Ricardo Saltz Gulko. Read full version here: https://ecxo.org/how-to-lead-a-b2b-cx-transformation-program-and-avoid-costly-mistakes/ Introduction A successful Customer Experience (CX) transformation program must be deeply integrated with the business strategy of an organization. Many companies fail at CX transformation because they treat it as an isolated initiative rather than embedding it into their core strategic goals. To avoid this, CX leaders must demonstrate that enhancing customer experience is not...