1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

Sign up Current Issue Archives
An Ounce of Prevention: How Proactive Support Can Cure Lagging Customer Care
An Ounce of Prevention: How Proactive Support Can Cure Lagging Customer Care
Issues that make their way into the contact center not only harm customer experience, but they also put reputation at risk, costing the company time and money as they work to quickly rectify the problem at hand.
Ancestry.com Unifies Customer Data, Increasing Customer Reach by 60 Percent
Ancestry.com Unifies Customer Data, Increasing Customer Reach by 60 Percent
Family history site Ancestry.com serves more than 2.7 million worldwide subscribers who turn to the site to discover and share information about their lineage. Founded in 1983, the Provo, UT-based company has compiled a wide collection of user-generated content, including more than 60 million family trees and 6 billion profiles, in addition to receiving about 25 million unique monthly views on its site.
Smoothing the Path for the Omnichannel Customer Journey
Smoothing the Path for the Omnichannel Customer Journey
A compilation of expert perspectives on how to provide a unified view of customers across touchpoints and deliver seamless omnichannel experiences.
ADVERTISEMENT
The 5 Imperatives for Data-Driven Marketing Success
The 5 Imperatives for Data-Driven Marketing Success
In this 1to1® Webinar, industry thought leaders Don Peppers, founding partner, Peppers & Rogers Group, and Jeff Jones, VP, solutions consulting, Teradata Marketing Applications, will reveal the steps that decision-makers can take to make data-driven marketing sizzle.
Omnichannel is More Than a Buzzword
Omnichannel is More Than a Buzzword
Buzzword or not, "omnichannel" reflects a real shift in customer behavior and an improvement in the consumer shopping experience.
Marketers to Heavily Invest in Mobile Messaging in 2015
Marketers to Heavily Invest in Mobile Messaging in 2015
Message Systems’ recent survey on mobile messaging in the enterprise highlights how marketers are currently using mobile as an engagement tactic and where they plan to focus their budgets in the future.
USATF Homes In on Brand Ambassadors, Boosts Engagement Rates
USATF Homes In on Brand Ambassadors, Boosts Engagement Rates
Keeping U.S. track and field fans engaged is challenging, especially when other sports like baseball, basketball, and football capture far more coverage and marketing dollars. USA Track and Field (USATF), the national governing body for cross country running, track and field, and other related sports, is tackling this issue by strengthening its connections with fans.

Thought Leadership from

Peppers & Rogers Group
Restoring Trust in Banking
The emergence of mobile technologies and non-traditional banking outlets poses a threat to traditional consumer banking institutions as profitable customers flee to mobile and non-traditional banking alternatives. Today’s banks must provide personalized cross-channel engagement to defend against new competitors and drive profit growth. There are five key pillars of trust that TeleTech believes will improve customer engagement to both grow and retain a profitable customer base.