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A Glimpse at the Future Automotive Experience
A Glimpse at the Future Automotive Experience
The automotive space, along with other industries, is undergoing rapid changes due to customer behaviors and innovative technology. Consumers today have a bevy of information at their fingertips, allowing them to research products and services at their convenience while often bypassing sales associates.
The Price Is Right Now
The Price Is Right Now
Pricing optimization refers to the process by which retailers and service providers align their pricing strategies to coordinate with the behavioral trends driven by their consumer base.
Customer Experience: The Way Forward in 2015
Customer Experience: The Way Forward in 2015
According to McKinsey, companies focused on providing a superior experience across customer journeys realized a 10-to-15 percent increase in revenue and a 20 percent increase in customer satisfaction.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
4 Exceptional Customer Care Tips That Never Go out of Style
4 Exceptional Customer Care Tips That Never Go out of Style
While the root of customer service remains constant, providing exceptional customer care never goes out of style. Here are four trends that will impact the customer experience field throughout 2015.
Holiday 2014 Retail Guide: Exploring the Stats of the Season
Holiday 2014 Retail Guide: Exploring the Stats of the Season
But, as Black Friday creeps closer, retailers are scrambling to put the finishing touches on their customer experience and engagement strategies in an effort to make the 2014 season their most profitable holiday yet.
Mastering the Multi-Screen Phenomenon
Mastering the Multi-Screen Phenomenon
Marketers must engage in meaningful and active dialogue with customers and prospects across multiple screens to create strong connections and foster brand advocacy.

Thought Leadership from

Peppers & Rogers Group