Peppers & Rogers Group 1to1 Media is a division of Peppers & Rogers Group, a leader in Management Consulting.

Welcome to 1to1 Media — a multimedia resource
for CRM and Customer Experience Professionals.

  • Marketing Research Articles
  • CRM Best Practices
  • Customer Strategy Trends
  • Emerging Business Tactics

1to1 Magazine is an online publication dedicated to covering customer-centric business strategies.

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Customers Want to Hear From You—Sometimes
Customers Want to Hear From You—Sometimes
Customers can head out to their favorite fast food restaurant and have a burger served up their way. But that’s not the only place they want personalization. They want marketing communications served up based on their preferences, too.
Tackling the Top 5 Challenges of Email Marketing
Tackling the Top 5 Challenges of Email Marketing
Too much of a good thing is rarely a good idea, especially where email’s concerned. With time serving as both ally and foe, we have no choice but to breeze through our email inboxes to save as many precious seconds as we can—overlooking or deleting anything that seems irrelevant or uninteresting.
The #1 Essential Business Practice for Compelling Customer Experiences
The #1 Essential Business Practice for Compelling Customer Experiences
A new 1to1 Executive Dialogue explores collaboration among business and IT leaders as the key to building captivating multichannel experiences that meet business and customer needs...
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The 3 C's of Global Growth: Customers, Culture, Competition
The 3 C's of Global Growth: Customers, Culture, Competition
In this 1to1 Webinar, panelists will discuss the importance of getting the right information about customers and prospects in different countries, including regional tastes and preferences, in order to succeed in new markets.
Data Security Is the Bottom Line in Building Customer Relationships
Data Security Is the Bottom Line in Building Customer Relationships
Because so much of that one-to-one interaction takes place through various media channels, rather than in person, database security has become an increasingly important component of personalized customer communications.
Know Your Customers, Grow Your Business
Know Your Customers, Grow Your Business
Many high-end salons and spas mainly target women through its marketing efforts. This is what prompted Ben Davis to open The Gents Place, a men-only salon and spa that is striving to differentiate itself through first-class customer service.
Marketers Brace for the Tsunami of Big Data
Marketers Brace for the Tsunami of Big Data
Big Data continues to wreak havoc on companies’ marketing efforts. The flood of data resulting from a growing number of customer contact channels is calling for marketers to take responsibility for understanding how to leverage and analyze this data for optimal marketing results.

STRATEGIC INSIGHT from

Peppers & Rogers Group
Meet Today’s Social Customer
Today these customers are the early adopters, but much sooner than most business leaders think, these social customers’ approach to buying will be commonplace— especially for considered purchases like automobiles, electronics, financial products, software, travel, even services like consulting.
Earning Customer Loyalty with Proactive Service By Peppers & Rogers Group and Five9 The #1 Essential Business Practice for Compelling Customer Experiences By Peppers & Rogers Group and Adobe Lower Costs and Boost Customer Loyalty by Injecting Knowledge into CRM By Oracle Corporation 8 Ways to Tackle the Multichannel Experience By Peppers & Rogers Group and multiple sponsors Next-Generation Revenue Generation By Peppers & Rogers Group and TeleTech, Inc. Understanding the Voice of the Customer by Autonomy The Social Engagement Payoff A 1to1 Tips & Takeaways by Peppers & Rogers Group and Alcatel-Lucent Enterprise Four Effective Service Strategies that Drive Brand Advocacy By Oracle Corporation
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Welcome to the 1to1 Media community, a rich, multi-media resource for you to learn innovative ideas and best practices on customer strategy. Every form of content you’ll enjoy from 1to1 Media has an over-arching theme—to help you succeed in creating customer relationships that lock-in brand loyalty and drive your company’s profits.

Led by Editorial Director Ginger Conlon and our parent company, Peppers & Rogers Group, the 1to1 Media franchise has the distinct voice of the renowned gurus of customer-centricity, Don Peppers and Martha Rogers. For more than a decade, 1to1 Media has inspired smart marketers and forward-thinking executives to make customer-based initiatives the centerpiece of their growth strategy.

Register today to gain a competitive edge and drive the greatest value from your customer base. Your free registration enables you to learn how to implement successful customer strategy with 1to1 Magazine. 1to1 Magazine highlights winning customer strategies including companies that exhibit a deep understanding of their individual customers, driving customer retention. Every issue of this customer strategy publication showcases CRM best practices. Plus you can access customer strategy case studies, webinars, white papers, videos, podcasts, blogs, books, research, and more…

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