1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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All Systems Are CMO: Exploring Marketing’s Emerging Enterprisewide Role
All Systems Are CMO: Exploring Marketing’s Emerging Enterprisewide Role
Today’s CMOs are increasingly expected to act as stewards of the customer within their organization, reaching outside their typical scope of responsibility to build bridges and dismantle silos.
Uniqlo Stitches Together a Memorable Brand Experience
Uniqlo Stitches Together a Memorable Brand Experience
Larry Meyer, Uniqlo USA’s CEO, talks to 1to1 Media about the ingredients that are helping the retailer become a household name.
Next-Best-Action Marketing: The Future of Connected Customer Conversation
Next-Best-Action Marketing: The Future of Connected Customer Conversation
In a new white paper by 1to1 Media and Pegasystems, we explain how reaching the right people with the right messaging through the right channel at the right time personalizes the customer experience and optimizes business performance.
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The Top 5 Customer Experience Challenges and How to Fix Them
The Top 5 Customer Experience Challenges and How to Fix Them
Many companies are finding themselves ill equipped to operate in an omnichannel environment. In this 1to1 Media webinar, attendees will learn the top five customer experience challenges that are preventing enterprises from offering integrated, personalized, and omnichannel customer strategies, and the solutions to fix them.
Three Imperatives for Creating a Customer-First Culture
Three Imperatives for Creating a Customer-First Culture
The first step in creating a winning customer experience is to create a customer-first culture that breathes life into the experience and places it at the heart of your company brand.
Finding Marketing and Sales’ Sweet Spot
Finding Marketing and Sales’ Sweet Spot
Just as each part helps hold the cookie together, marketing and sales must also develop an approach that allows the departments to support one another, and the overall business, through shared goals that drive strategy and the customer experience forward.
Tracking Mobile’s Undeniable Impact on Consumers’ Lives
Tracking Mobile’s Undeniable Impact on Consumers’ Lives
From smartphones to tablets, consumers have essentially developed an addiction to such technologies, keeping them close and checking them frequently under the guise of “staying connected” with friends, family, and colleagues.

Thought Leadership from

Peppers & Rogers Group
All Aboard: Mobile Loyalty Accelerates Ridership for Montreal Transit
After focusing its attention on young adults, La Société de Transport de Montreal increased ridership, improved the customer experience, and put the transit agency on the map as an innovative organization that understands the needs of its customers and delivers on their expectations.