1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

Sign up Current Issue Archives
Meet Healthcare’s Newest Players
Meet Healthcare’s Newest Players
Consumer-oriented technology and initiatives are transforming industries from retail to financial services and the same thing is happening across healthcare.
Tying CX to Profits
Tying CX to Profits
As brands look to boost the bottom line, leaders must establish customer-facing strategies that support strong brand relationships and sustain long-term loyalty.
Achieving Marketing Optimization Nirvana
Achieving Marketing Optimization Nirvana
Unifying data helps marketers gain deeper insights into each customer for relevant and timely engagement.
ADVERTISEMENT
Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
In this 1to1 Media webinar, Don Peppers, founding partner of Peppers & Rogers Group; and Marci Maddox, senior director of product marketing for Customer Experience Management (CEM) at OpenText, discuss how to overcome the five most common organizational roadblocks that prevent true end-to-end customer engagement.
Improving Efficiency Through a Centralized Knowledgebase
Improving Efficiency Through a Centralized Knowledgebase
Here's how a customer-centric approach can help you improve consistency and service levels.
Data’s Shortcomings Are Personalization’s Kryptonite
Data’s Shortcomings Are Personalization’s Kryptonite
Many companies still lack the Superman analytical capabilities needed to drive personalization and engagement.
For Verizon, Connecting with Customers Starts with Data
For Verizon, Connecting with Customers Starts with Data
Telecommunications companies like AT&T, Verizon, and Sprint are locked in a highly competitive race where price and product features are no longer enough to differentiate their brands.

Thought Leadership from

Peppers & Rogers Group
Revenue Doubles After Sales Collaboration
We worked with the sales division of a client whose siloed way of planning and operating had created an “us versus them” environment.