1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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7 Must-Have Customer Engagement Tools for 2015
7 Must-Have Customer Engagement Tools for 2015
The explosion of marketing technology tools and software gives marketers innumerable opportunities to engage consumers and provide excellent customer experiences.
Ranking the Retail CIOs Top Priorities for 2015
Ranking the Retail CIOs Top Priorities for 2015
CIOs appear to be leaning toward an integrated approach that harmonizes all channel strategies into one concerted effort.
Achieving Marketing Optimization Nirvana
Achieving Marketing Optimization Nirvana
Unifying data helps marketers gain deeper insights into each customer for relevant and timely engagement.
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Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
In this 1to1 Media webinar, Don Peppers, founding partner of Peppers & Rogers Group; and Marci Maddox, senior director of product marketing for Customer Experience Management (CEM) at OpenText, will discuss how to overcome the five most common organizational roadblocks that prevent true end-to-end customer engagement.
The Customer Journey to the Known
The Customer Journey to the Known
If you haven't started to establish a customer-centric infrastructure by now, you might be left in the dust by your competition.
Personalization Proves Problematic Despite Data Investments
Personalization Proves Problematic Despite Data Investments
Marketers have become the hunters and gatherers of the business world, as many seek to assemble large amounts of consumer information in pursuit of deeper customer understanding.
Urban Decay Eyes new Mobile Experiences
Urban Decay Eyes new Mobile Experiences
The rise of e-commerce has transformed the way people shop, making it easier to select merchandise and have it shipped to your home, sometimes within hours. But when it comes to cosmetics, shoppers still want a “high-touch” experience that allows them to explore new products before making a decision.

Thought Leadership from

Peppers & Rogers Group
Take an Evergreen Approach to Loyalty Growth
Companies must shift their focus from customer acquisition to customer engagement to preserve retention and maintain satisfaction.