1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

Sign up Current Issue Archives
Executive Q&A: Verizon’s Secret Weapon for Next Level Marketing
Executive Q&A: Verizon’s Secret Weapon for Next Level Marketing
With more than 101 million wireless customers, marketing strategies at Verizon must take a disciplined, omnichannel approach to engaging customers. Chris Hansen, associate director, digital design & development, Internet sales operations at Verizon, talks about the company’s strategy for adapting to the shifting mobile, multichannel customer landscape.
Top Brands Play a Dangerous Game with Poor Lead Response
Top Brands Play a Dangerous Game with Poor Lead Response
Brands are constantly investing time and money into advertising and customer acquisition, yet in many instances, they fail to act upon leads, thereby missing valuable opportunities to convert promising prospects into lucrative customers.
Integrated Marekting: Taking Customer Engagement to the Next Level
Integrated Marekting: Taking Customer Engagement to the Next Level
1to1 Media, Marketo, and Revana explain how gathering, analyzing, and acting on the full stream of data that’s shared by customers, can enable companies to craft successful integrated marketing strategies that engage and drive sales.
ADVERTISEMENT
Vonage Shares its Secrets for Becoming “America’s Favorite Service Team”
Vonage Shares its Secrets for Becoming “America’s Favorite Service Team”
In a 30-minute webcast on Wednesday, April 30, Rob Sutton, VP, Global Operations, Customer Care at Vonage, will speak to 1to1 Media Editor-in-Chief Mila D’Antonio, about the strategies that helped elevate Vonage to customers’ preferred service organization in the telecommunications industry.
Five Steps for Fixing the Broken Sales Funnel
Five Steps for Fixing the Broken Sales Funnel
The traditional sales funnel is broken, costing millions of dollars in lost revenue and customer relationships. Here are five steps to get your organization on the way to fixing its broken sales cycle.
Preferences and Privacy: Respecting Customers’ Personal Data
Preferences and Privacy: Respecting Customers’ Personal Data
Most wonder how feeding this information to their favorite brands will impact them in the future. Yet, while such sentiment could hinder customer relationships, companies have the opportunity to generate a dialogue that promotes transparency and loyalty.
Putting Innovation Labs to the Test
Putting Innovation Labs to the Test
With technology evolving at an increasingly rapid pace, companies must also cultivate new methods for staying in-step with what the public wants and how consumers behave, for customer experience stands as the primary differentiator when building long-term relationships.

Thought Leadership from

Peppers & Rogers Group
Five Opportunities for Improved Payer Experience
TeleTech has identified five opportunities to improve the customer experience that payers should leverage.