Customer Strategy & CRM Articles

1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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E-commerce Sales Tools that Are Shaking Up Business
E-commerce Sales Tools that Are Shaking Up Business
From SMS–based concierge services to unparalleled personalization, retailers are using innovative tools to make online shopping contextual, easy, and convenient.
The Economist Plans for a Digital Future
The Economist Plans for a Digital Future
The Economist, the 173-year-old London-based news publication, is ramping up on digital data management as it prepares for a future where most of its readers could come from digital channels.
Designing the Intelligent Contact Center
Designing the Intelligent Contact Center
In this In Action guide, find out how to detect customer trends and patterns, cultivate lasting relationships, and even reduce operational costs in the contact center.
Mobile Optimization: Embedding Service Where Users Spend Their Time
SPONSOREDMobile Optimization: Embedding Service Where Users Spend Their Time
In the last installment in a five-part series, Transversal looks into how brands can tap into the power of apps to generate the most mobile traffic.
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5 Tips for Powering Contextual Messaging
5 Tips for Powering Contextual Messaging
Join 1to1 Media and SmartFocus for a complimentary webinar in which we'll explore how companies can develop contextual messaging based on a customer's interaction journey.
4 Personas of the Modern CMO in a Digital World
4 Personas of the Modern CMO in a Digital World
Learn the 20 marketing challenges CMOs face in the digital marketing shift. Here's how to adapt.
A Recipe for Building a Team from Scratch
A Recipe for Building a Team from Scratch
With so much attention paid to optimizing the performance of employees individually, it can be easy to overlook the vital importance of great teamwork.
Sally Beauty Supply Gets a Data Makeover
Sally Beauty Supply Gets a Data Makeover
Beauty may only be skin deep, but the beauty and cosmetics industry is rooted in deep analytics and customer strategies.

Thought Leadership from

Peppers & Rogers Group
Capturing the Voice of the Customer Extends Well Beyond Surveys
Mix and match insight from a variety of customer feedback tools.