1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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CX Professionals Get a Reality Check
CX Professionals Get a Reality Check
Brands believe their current strategies are satisfactory, but as customer experience becomes the main competitive differentiator, marketing leaders must recognize that their perceptions no longer align with reality.
United Healthcare Gives Behavioral Analytics a Seat at the Table
United Healthcare Gives Behavioral Analytics a Seat at the Table
It’s no secret that health insurance representatives face numerous challenges in providing excellent customer experiences.
Achieving Marketing Optimization Nirvana
Achieving Marketing Optimization Nirvana
Unifying data helps marketers gain deeper insights into each customer for relevant and timely engagement.
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Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
In this 1to1 Media webinar, Don Peppers, founding partner of Peppers & Rogers Group; and Marci Maddox, senior director of product marketing for Customer Experience Management (CEM) at OpenText, discuss how to overcome the five most common organizational roadblocks that prevent true end-to-end customer engagement.
Improving Efficiency Through a Centralized Knowledgebase
Improving Efficiency Through a Centralized Knowledgebase
Here's how a customer-centric approach can help you improve consistency and service levels.
A Look Ahead at Personalization 2.0
A Look Ahead at Personalization 2.0
A personalized experience used to be as simple as greeting a customer by name, but as digital and physical experiences merge, the bar for meaningful customer experiences is rising.
Revamping Failed Financial Customer Service Strategies
Revamping Failed Financial Customer Service Strategies
Reputation plays an integral role within the financial services industry, as fruitful relationships rely upon trust and satisfaction.

Thought Leadership from

Peppers & Rogers Group
Healthcare's Loyalty Landscape
What it takes to drive engagement and retain health insurance members in the age of consumerism.