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The Dos and Don’ts of Customer Problem Resolution
Here are a few dos and don’ts that will help companies optimize problem resolution, and in turn, customer satisfaction.
Problem Resolution
Data Collection Trends Compromise Insight Security
Companies’ trust and loyalty with their customers are threatened, as some third-party gatherers bypass consent to gain a market advantage.
Data Collection and Security
Thomas & Betts Sparks Social Media Interactions
The manufacturing firm is leveraging social media to build relationships and engage in meaningful conversations with both customers and distributors.
Social Media Interactions
5 Keys to Enterprise Knowledge Management
Here are five keys to successfully deliver on an agile enterprise knowledge management strategy for customer service and support.
5 Keys to Successful KM
To the Extreme: Making Excellent Service the Norm, Not the Exception
Though extreme customer service campaigns may gain momentary publicity, offering consistent, trustworthy support fortifies the foundation for true service excellence.
Extreme Service
6 Tips for Building a Robust Mobile Marketing Strategy
As mobile becomes an increasingly used device, marketers need to find the best ways to leverage this channel to interact with customers, making mobile an integral part of their overall marketing strategies.
Integrated Marketing
Weekly News Roundup
This week: new technologies like sales enablement and video chat, as well as emerging research that looks at how sales reps deliver messaging
What's New This Week?
Social, Local, Mobile
Understanding customers' social channels, engagement preferences, and mobile behaviors, offers marketers exceptional opportunities for crafting relevant messaging and optimizing business outcomes.
SoLoMo In Action
Make It Easy for Customers: Cigna’s VoC Blueprint
Cigna leverages a throng of customer feedback to provide tailored experiences. Learn the mechanics behind its strategy.
30-minute webcast
Marketing Spend Makes the Move to Digital
For many marketers, an increased focus on digital methods reduces costs, allowing brands to reinvest the savings for continued development and departmental growth.
Digital Marketing Spend
Executive Q&A: Ford Pushes the Innovation Accelerator
The automaker is leveraging technology to deliver outstanding experiences to its customers. Here, Chief Technical Officer Paul Mascarenas says the first step is to listen to customers.
Customer Experience
A Journey in Engagement: Convert Distracted Shoppers to Dedicated Buyers
Global ecommerce sales topped a trillion dollars in 2012. Even with analysts predicting continued explosive growth for ecommerce sales, most websites are doing little to make it easy for consumers to buy.
e-Commerce Strategies

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Think Customers: The 1to1 Blog

Business Model and Brand: Keys to Customer Experience Innovation

Over the past few years, my colleagues and I have written a lot about the perceptions piece... more »

Mobile Proliferation is an Opportunity for Marketers

Savvy business leaders have jumped on the mobile bandwagon and developed a mobile strategy ... more »

Has Huggies Taken Technology Too Far?

Technology continues to evolve each day, but unlike children, we do not document this growt... more »

Hoffman's Hot Seat: The Buzz at the Gartner Customer 360 Summit

1to1 Media's Tom Hoffman speaks with Brian Shepherd, President of Customer Strategy and Tec... more »

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1to1 Magazine is an online publication dedicated to covering customer-centric business strategies.

Addressing the Challenges of Multichannel Customer Service

Today’s customers are using multiple channels to interact with the brands they do business with. 1to1 Media spoke to customer experience professionals to determine their company’s integration journey.

Personalized Web Experiences Prove Vital for Future Success

According to Econsultancy’s recent “The Realities of Online Personalization” report, most marketers see Web personalization as a vital component for business success, but many fail to comprehend the processes behind integrating these engagement tools.

Crafting a Customer-Centric Approach to Loyalty

Loyal customers are priceless. In this complimentary 1to1 In Action guide, 1to1 Media and industry practitioners provide insights on effective strategies for winning the hearts and devotion of customers.

Proven Strategies That Make Mobile Relationship Management Click with Customers

In this 1to1 Webinar, Urban Airship's CMO Brent Hieggelke, joins 1to1 Media's Editor-in-Chief Mila D'Antonio, for a critical look at emerging MRM (mobile relationship management) strategies that create enduring connections between brands and customers.

The Dos and Don’ts of Customer Problem Resolution

When your customer has a problem, the last thing they’re going to care about is your satisfaction program. Here are a few dos and don’ts that will help you optimize problem resolution, and in turn, customer satisfaction.

Crafting Mobile Content to Enhance Customer Engagement

While these personal devices offer the opportunity to consistently engage, entertain, and enlighten consumers, marketers across industries are having a difficult time establishing a mobile content strategy that satisfies and informs.

Putting Customer Communities to Work

Savvy organizations are leveraging existing customer communities or building their own, using these groups of engaged customers as an extension of their service teams.

Thought Leadership from

Learning Innovation: Moving Away from Normalcy
Many businesses recognize that when implemented well, new tools and technologies can drastically improve customer experience. However, many business leaders are still reluctant to recognize that the same tools can transform employee training. It’s a new world, yet many are still using old-fashioned methodologies for employee training.

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1to1® Media is dedicated to helping organizations across the globe realize the greatest value from their customer base. We provide resources that help senior executives to drive change and make customer-based initiatives the centerpiece of their growth strategy.

1to1 Media's custom publications explore the best practices, trends, and developments from companies that are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver the content needed by our audience of more than 130,000 decision-makers.

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