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Marketers Aim for Omnichannel Campaign Integration
As more marketers begin to leverage Big Data and develop real-time, personalized messaging, many still struggle to create and sustain one consistent brand experience across all available channels.
Omnichannel Marketing
Moosejaw Peaks with Mobile Commerce
The outdoor gear and apparel retailer has built a robust mobile strategy that is helping the company combat showrooming.
Mobile Combats Showrooming
Building a Better Multichannel Customer Dashboard
Though daunting, companies must foster enterprisewide relationships that enable their workforces to operate as one single entity, eliminating silos to ultimately bring all relevant data together in one single-view portal.
Multichannel Dashboard
6 Tips to Immerse Off-Site Employees
More organizations are including home-based work among their benefits. However, business leaders need to have a sound strategy to retain high levels of engagement among their remote employees.
Employee Engagement
The Dos and Don’ts of Customer Problem Resolution
Here are a few dos and don’ts that will help companies optimize problem resolution, and in turn, customer satisfaction.
Problem Resolution
Data Collection Trends Compromise Insight Security
Companies’ trust and loyalty with their customers are threatened, as some third-party gatherers bypass consent to gain a market advantage.
Data Collection and Security
Thomas & Betts Sparks Social Media Interactions
The manufacturing firm is leveraging social media to build relationships and engage in meaningful conversations with both customers and distributors.
Social Media Interactions
5 Keys to Enterprise Knowledge Management
Here are five keys to successfully deliver on an agile enterprise knowledge management strategy for customer service and support.
5 Keys to Successful KM
To the Extreme: Making Excellent Service the Norm, Not the Exception
Though extreme customer service campaigns may gain momentary publicity, offering consistent, trustworthy support fortifies the foundation for true service excellence.
Extreme Service
6 Tips for Building a Robust Mobile Marketing Strategy
As mobile becomes an increasingly used device, marketers need to find the best ways to leverage this channel to interact with customers, making mobile an integral part of their overall marketing strategies.
Integrated Marketing
Weekly News Roundup
This week: new technologies like sales enablement and video chat, as well as emerging research that looks at how sales reps deliver messaging
What's New This Week?
Social, Local, Mobile
Understanding customers' social channels, engagement preferences, and mobile behaviors, offers marketers exceptional opportunities for crafting relevant messaging and optimizing business outcomes.
SoLoMo In Action

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Think Customers: The 1to1 Blog

The Power of a Personalized Experience

Today's customers expect a highly personalized experience and are willing to share informat... more »

Service, Satisfaction, and the Social Customer Comment

"If you don't have anything nice to say, don't say anything at all." Mothers may be fountai... more »

Hoffman's Hot Seat: Best Practices in Social Customer Care

1to1 Media's Tom Hoffman speaks with Greg Sherry, Vice President of Marketing at Verint, ab... more »

Winning the War on Showrooming

The key to success is often the ability to adapt to change. When it comes to showrooming, ... more »

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1to1 Magazine is an online publication dedicated to covering customer-centric business strategies.

Executive Q&A: Ford Pushes the Innovation Accelerator

Companies that strive to be innovative tend to be more successful because they offer their customers and prospects products and services that are ahead of the time. Ford is leveraging technology to be a truly innovative company.

Marketing Spend Makes the Move to Digital

For marketing leaders across industries, the expansion of digital communications not only presents new ways to connect with customers, but also increases investment in technology and the growing mobile and social channels.

Crafting a Customer-Centric Approach to Loyalty

Loyal customers are priceless. In this complimentary 1to1 In Action guide, 1to1 Media and industry practitioners provide insights on effective strategies for winning the hearts and devotion of customers.

Proven Strategies That Make Mobile Relationship Management Click with Customers

In this 1to1 Webinar, Urban Airship's CMO Brent Hieggelke, joins 1to1 Media's Editor-in-Chief Mila D'Antonio, for a critical look at emerging MRM (mobile relationship management) strategies that create enduring connections between brands and customers.

Sales Coaching for the Customer-Obsessed

In sales coaching, an excellent starting point for sales leaders is to encourage salespeople to become as customer-focused as possible in their approach to the total sales cycle.

Executive Q&A: Tennis Australia's Big Data Grand Slam

Editor-in-Chief Mila D'Antonio talks to Tennis Australia CIO Samir Mahir about how Big Data and social media helped to pump up fan participation during the recent Australian Open.

Understanding the Building Blocks of Brand Loyalty

While true loyalty seems increasingly difficult to attain, many elements influence the consumer’s decision to trust and do business with particular companies.

Thought Leadership from

Five Steps to Big Data Dominance in Banking
There is much potential for banks to balance internal efficiencies with a superior customer experience in this new reality based on Big Data. But achieving the balance requires banks to optimize the unprecedented amounts of customer data now generated to make information actionable and relevant.

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1to1® Media is dedicated to helping organizations across the globe realize the greatest value from their customer base. We provide resources that help senior executives to drive change and make customer-based initiatives the centerpiece of their growth strategy.

1to1 Media's custom publications explore the best practices, trends, and developments from companies that are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver the content needed by our audience of more than 130,000 decision-makers.

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