1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Aetna’s Digital CX: A ‘Brand New Phenomenon’
Aetna’s Digital CX: A ‘Brand New Phenomenon’
In our increasingly connected ecosystem, marketing and technology matters often overlap.
How to Thrive in an On-Demand Economy
How to Thrive in an On-Demand Economy
From grocery deliveries to parking or renting a car, mundane tasks have become highly competitive fields in the on-demand economy.
Designing the Intelligent Contact Center
Designing the Intelligent Contact Center
In our latest In Action guide, find out how to detect customer trends and patterns, cultivate lasting relationships, and even reduce operational costs in your contact center.
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5 Tips for Powering Contextual Messaging
5 Tips for Powering Contextual Messaging
Join 1to1 Media and SmartFocus for a complimentary webinar in which we'll explore how companies can develop contextual messaging based on a customer's interaction journey.
A High-Quality Customer Experience Starts with the Right Ingredients
A High-Quality Customer Experience Starts with the Right Ingredients
How do you design the highest quality customer experience? Start with these five ingredients.
BlueCross BlueShield of South Carolina Readies its CX for 2020
BlueCross BlueShield of South Carolina Readies its CX for 2020
BlueCross BlueShield of South Carolina is in the midst of a shift, entering its fifth year of strategic customer experience transformation.
Taking Real-Time Personalization from Fantasy to Reality
Taking Real-Time Personalization from Fantasy to Reality
As data analytics expands, consumers increasingly expect companies to deliver tailored experiences in real time.

Thought Leadership from

Peppers & Rogers Group
The Rise of the Chief Marketing Technologist
Aetna’s head of marketing technology and innovation blends two disciplines into a hybrid future of enterprise success.