1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

Sign up Current Issue Archives
Lenovo  Turns Analytics Into a P&L Driver
Lenovo Turns Analytics Into a P&L Driver
In the highly competitive PC market, companies are under pressure to provide customers with a relevant message at the right time and place before the customer moves on. A company’s website is one of the key areas for communicating with consumers and PC manufacturer Lenovo wanted to personalize the experience visitors receive on its website, Lenovo.com.
Putting SMBs on the Path to Omnichannel Support
Putting SMBs on the Path to Omnichannel Support
While large companies are speeding ahead, using their bigger budgets to invest in the latest omnichannel innovations and meet customer expectations, SMBs—though slow and steady—are taking technology to new levels in an effort to win this race.
Strengthening Self-Service via Speech Technology
Strengthening Self-Service via Speech Technology
Download the new 1to1 Media In Action paper to find out what it takes to improve the self-service experience for customers while lowering operational costs for your business.
ADVERTISEMENT
The Customer Engagement Imperative: Connecting for Competitive Advantage
The Customer Engagement Imperative: Connecting for Competitive Advantage
In this 1to1® Webinar, industry thought leader Jay Bourland, SVP and GM, Customer Engagement Solutions for Pitney Bowes, discusses the benefits of examining the sum of each customer's interactions and how these insights can be used to provide a single view—and a one-to-one connection—with each customer.
How to Bring the Organization Together to Think “Experience”
How to Bring the Organization Together to Think “Experience”
Counting on a leader to naturally switch from driving the business from a quarterly sales perspective one day to thinking all things “customer” the next is pretty delusional. Companies that excel in managing their customers as assets consistently hold scheduled forums to address customer accountability.
Answers.com Gets into the Customer Experience Game
Answers.com Gets into the Customer Experience Game
Salespeople Unprepared for 3 Profitable Conversations
Salespeople Unprepared for 3 Profitable Conversations
Few sales reps claim to have the knowledge necessary to conduct the three most critical conversations of the customer buying cycle—having effective executive discussions, demonstrating financial justification, and mastering purchasing negotiations.

Thought Leadership from

Peppers & Rogers Group
Pardon the Disruption
Fairfax Media CEO Greg Hywood discusses the new role of customers in the business of news.