1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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CX Professionals Get a Reality Check
CX Professionals Get a Reality Check
Brands believe their current strategies are satisfactory, but as customer experience becomes the main competitive differentiator, marketing leaders must recognize that their perceptions no longer align with reality.
Tying CX to Profits
Tying CX to Profits
As brands look to boost the bottom line, leaders must establish customer-facing strategies that support strong brand relationships and sustain long-term loyalty.
Achieving Marketing Optimization Nirvana
Achieving Marketing Optimization Nirvana
Unifying data helps marketers gain deeper insights into each customer for relevant and timely engagement.
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Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
In this 1to1 Media webinar, Don Peppers, founding partner of Peppers & Rogers Group; and Marci Maddox, senior director of product marketing for Customer Experience Management (CEM) at OpenText, discuss how to overcome the five most common organizational roadblocks that prevent true end-to-end customer engagement.
Improving Efficiency Through a Centralized Knowledgebase
Improving Efficiency Through a Centralized Knowledgebase
Here's how a customer-centric approach can help you improve consistency and service levels.
For Verizon, Connecting with Customers Starts with Data
For Verizon, Connecting with Customers Starts with Data
Telecommunications companies like AT&T, Verizon, and Sprint are locked in a highly competitive race where price and product features are no longer enough to differentiate their brands.
Revamping Failed Financial Customer Service Strategies
Revamping Failed Financial Customer Service Strategies
Reputation plays an integral role within the financial services industry, as fruitful relationships rely upon trust and satisfaction.

Thought Leadership from

Peppers & Rogers Group
Take an Evergreen Approach to Loyalty Growth
Companies must shift their focus from customer acquisition to customer engagement to preserve retention and maintain satisfaction.