Customer Strategy & CRM Articles

1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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London’s Natural History Museum Curates a Hyper-Tailored Mobile Experience
London’s Natural History Museum Curates a Hyper-Tailored Mobile Experience
Traditional hand-held tour guides may soon go the way of the dinosaur at museums.
Marketing Lessons from the Presidential Candidates
Marketing Lessons from the Presidential Candidates
It’s unquestionable that political campaigning in the 2016 U.S. presidential race is significantly different from previous races.
Designing the Intelligent Contact Center
Designing the Intelligent Contact Center
In this In Action guide, find out how to detect customer trends and patterns, cultivate lasting relationships, and even reduce operational costs in the contact center.
Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
In this 1to1 Media webinar, Don Peppers, founding partner of Peppers & Rogers Group; and Marci Maddox, senior director of product marketing for Customer Experience Management (CEM) at OpenText, discuss how to overcome the five most common organizational roadblocks that prevent true end-to-end customer engagement.
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CRM and Government's Untapped Potential
CRM and Government's Untapped Potential
It's time to apply what we know about CRM and customers to government and constituents. Here's how to get started.
Decoding the Millennial Salesperson
Decoding the Millennial Salesperson
Do you speak Millennial?
The Wharton Customer Analytics Initiative Plays Matchmaker
The Wharton Customer Analytics Initiative Plays Matchmaker
Welcome to the age of customer analytics.

Thought Leadership from

Peppers & Rogers Group
Connect the Dots on Cross-Channel Customer Care
Aberdeen Group’s Omer Minkara breaks down the disconnects that prevent seamless omnichannel customer service.