Customer Strategy & CRM Articles

1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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CRM in Unlikely Places
CRM in Unlikely Places
Customer relationships are at the core of every thriving business, so it’s logical to assume that solid CRM strategies aren’t far behind.
What’s in Store for Omnichannel Retail?
What’s in Store for Omnichannel Retail?
Shopping is no longer as simple as heading to the supermarket a few blocks away.
Designing the Intelligent Contact Center
Designing the Intelligent Contact Center
In this In Action guide, find out how to detect customer trends and patterns, cultivate lasting relationships, and even reduce operational costs in the contact center.
Social Collaboration: The Battle to Keep Content Fresh
SPONSOREDSocial Collaboration: The Battle to Keep Content Fresh
In part four of this five-part series, Transversal discusses the elements that brands must consider if they want to make social collaboration work successfully in the future.
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5 Tips for Powering Contextual Messaging
5 Tips for Powering Contextual Messaging
Join 1to1 Media and SmartFocus for a complimentary webinar in which we'll explore how companies can develop contextual messaging based on a customer's interaction journey.
3 Essential Reasons for Serious Play
3 Essential Reasons for Serious Play
Here are three reasons why serious play is an essential strategy in today’s complex, uncertain and rapidly changing business environment.
Jeep Drives Off with Native Video Ads on Yahoo
Jeep Drives Off with Native Video Ads on Yahoo
Mobile video is a rapidly growing ad format, but generic videos are not enough.
On Trend: What's New in Retail Customer Engagement?
On Trend: What's New in Retail Customer Engagement?
Customer engagement has become just as complicated as the customer journey itself, for there are many moving parts contained within every interaction.

Thought Leadership from

Peppers & Rogers Group
Uncover the Financial Value of Customer Experience
It’s no secret that customer-focused companies are in vogue. Executives are embracing customer experience as a brand differentiator and media darlings like Apple and Amazon are hailed for their innovative approaches to customers. But are customer-focused businesses worth more than other businesses? The answer is a resounding “yes.”