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Lilly Pulitzer Pairs Social Media with Ecommerce
Lilly Pulitzer Pairs Social Media with Ecommerce
Social media is quickly evolving into an ecommerce tool as brands use Facebook, Instagram, Pinterest, and others to drive brand awareness and sales.
Marketers Aim to Align Digital Efforts with Sales Success
Marketers Aim to Align Digital Efforts with Sales Success
Webmarketing123’s “2015 State of Digital Marketing” report investigates the top objectives, toughest challenges, and hottest trends in the space today.
Delivering a Flawless Omnichannel Customer Experience
Delivering a Flawless Omnichannel Customer Experience
Many companies still struggle to connect the customer experience from one channel to the next. In this latest In Action paper, we explore several techniques that companies can use to deliver flawless omnichannel experiences.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
5 Steps for Regaining Customer Trust and Customer Revenue
5 Steps for Regaining Customer Trust and Customer Revenue
Companies that do a great job of winning back departed customers will frequently have a stronger relationship as a result. Follow these five steps to identify and regain customer trust and relationships.
Gogo Gears up for the Ever-Connected Passenger
Gogo Gears up for the Ever-Connected Passenger
As airlines roll back their restrictions on the use of digital devices on flights, more passengers are online than ever. This offers a new opportunity for in-flight broadband service providers like Gogo to capture new customers and grow market share.
New Year State of Mind: What’s Ahead for Marketing in 2015
New Year State of Mind: What’s Ahead for Marketing in 2015
Salesforce Marketing Cloud’s “2015 State of Marketing” report explores the current marketing landscape and how marketers plan to renew and advance their approach in the coming year.

Thought Leadership from

Peppers & Rogers Group
Turn Customer Metrics Into Business ROI
Customer experience metrics help identify where to best invest in changes by putting a spotlight on an organization’s strengths and weaknesses.