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Massage Envy Spa Turns Data into a Competitive Advantage
Massage Envy Spa Turns Data into a Competitive Advantage
As customer demand for massage services rise, companies like Massage Envy Spa are focusing on the customer experience to stay ahead of the competition.
Should Marketers Drive the Customer Experience?
Should Marketers Drive the Customer Experience?
As lifecycle stages begin to blur, companies are increasingly aware of the need to assign leadership if their acquisition and retention efforts are to remain effective and profitable.
Delivering a Flawless Omnichannel Customer Experience
Delivering a Flawless Omnichannel Customer Experience
Many companies still struggle to connect the customer experience from one channel to the next. In this latest In Action paper, we explore several techniques that companies can use to deliver flawless omnichannel experiences.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
 5 Ways Market Research Will Evolve in 2015 and Beyond
5 Ways Market Research Will Evolve in 2015 and Beyond
New market research solutions are telling marketers why customers are responding as they do.
Looking Under the Hood of Automotive's Corporate Culture
Looking Under the Hood of Automotive's Corporate Culture
Here’s how some of the largest carmakers are retuning their cultures in a rapidly changing industry.
Taking Data Protection Seriously
Taking Data Protection Seriously
Data breaches and information security have always been top priorities for brands across industries, but recent media coverage has brought such matters to the center of national consciousness.

Thought Leadership from

Peppers & Rogers Group
A Check-Up on Customer Centricity: 2012 vs. 2014
We conducted a check-up on customer centricity: 2012 vs. 2014.