Peppers & Rogers Group 1to1 Media is a division of Peppers & Rogers Group, a leader in Management Consulting.

Welcome to 1to1 Media — a multimedia resource
for CRM and Customer Experience Professionals.

  • Marketing Research Articles
  • CRM Best Practices
  • Customer Strategy Trends
  • Emerging Business Tactics

1to1 Magazine is an online publication dedicated to covering customer-centric business strategies.

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Case in Brief: Multichannel Data Enables One-to-One Customer Experiences
Case in Brief: Multichannel Data Enables One-to-One Customer Experiences
By matching its clients with agents, the American Automobile Association’s Western & Central New York branch has reduced average handle time by 18 percent, increased profitability, and improved customer experience.
Promote Employee Engagement to Enhance Customer Loyalty and Satisfaction
Promote Employee Engagement to Enhance Customer Loyalty and Satisfaction
Seventy-five percent of employees working for organizations that are customer experience (CX) leaders deem themselves highly or moderately engaged, as opposed to 30 percent at companies that lag behind today’s CX leaders.
Earning Customer Loyalty with Proactive Service
Earning Customer Loyalty with Proactive Service
Proactive customer service that’s delivered through personalized interactions with contact center reps can help differentiate companies and drive customer loyalty.
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Don't Be in the 4%: Are You Using VoC?
Don't Be in the 4%: Are You Using VoC?
In this 1to1® Webinar, our expert panelists will examine the primary elements of harnessing the Voice of the Customer (VoC) as a profitable business practice that drives customer-centric change. They'll also discuss the survey findings, which reveal how organizations are tackling VoC challenges and devising truly innovative approaches to VoC that are helping to capture customer loyalty and boost revenue.
The Next Frontier in Loyalty Marketing: Customer Experience Management
The Next Frontier in Loyalty Marketing: Customer Experience Management
In these uncertain economic times companies are straining to convince people to consume their goods or services. With loyalty programs becoming ubiquitous, and offers and promotions becoming a commodity, customer experience management (CEM) has become a tangible differentiator.
Customer Strategy Trends to Watch in 2012
Customer Strategy Trends to Watch in 2012
1to1 Media asked industry experts in customer service, marketing, and sales what customer strategy trends will make the biggest impact in 2012. Here are their predictions.
Digital Marketing Investments Dominate 2012 Spending Trends
Digital Marketing Investments Dominate 2012 Spending Trends
As StrongMail’s 2012 Marketing Trends survey highlights, email marketing and social media are atop the list of marketing budget investments for the coming year.

STRATEGIC INSIGHT from

Peppers & Rogers Group
“Big Data” and Evidence-Based Management
It’s a daunting task to keep up with technology. Consider, for instance, the tremendous increase in the sheer volume of information we are accumulating today that technology has made possible. This information is not just in the form of business documents, government statistics, and scientific reports; it’s also data generated through the individual efforts of billions of people acting independently—information contained in blog posts and on websites, status updates, photos, videos, comments, product reviews, text messages, podcasts, “like” and “share” buttons, even location check-ins.
Four Effective Service Strategies that Drive Brand Advocacy By Oracle Corporation Earning Customer Loyalty with Proactive Service By Peppers & Rogers Group and Five9 8 Ways to Tackle the Multichannel Experience By Peppers & Rogers Group and multiple sponsors The Social Engagement Payoff A 1to1 Tips & Takeaways by Peppers & Rogers Group and Alcatel-Lucent Enterprise Moving to the Cloud: A Free Resource Library by inContact, Inc. The #1 Essential Business Practice for Compelling Customer Experiences By Peppers & Rogers Group and Adobe Lower Costs and Boost Customer Loyalty by Injecting Knowledge into CRM By Oracle Corporation
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Welcome to the 1to1 Media community, a rich, multi-media resource for you to learn innovative ideas and best practices on customer strategy. Every form of content you’ll enjoy from 1to1 Media has an over-arching theme—to help you succeed in creating customer relationships that lock-in brand loyalty and drive your company’s profits.

Led by Editorial Director Ginger Conlon and our parent company, Peppers & Rogers Group, the 1to1 Media franchise has the distinct voice of the renowned gurus of customer-centricity, Don Peppers and Martha Rogers. For more than a decade, 1to1 Media has inspired smart marketers and forward-thinking executives to make customer-based initiatives the centerpiece of their growth strategy.

Register today to gain a competitive edge and drive the greatest value from your customer base. Your free registration enables you to learn how to implement successful customer strategy with 1to1 Magazine. 1to1 Magazine highlights winning customer strategies including companies that exhibit a deep understanding of their individual customers, driving customer retention. Every issue of this customer strategy publication showcases CRM best practices. Plus you can access customer strategy case studies, webinars, white papers, videos, podcasts, blogs, books, research, and more…

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