1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Experiential Commerce: The 'Future' of Shopping Is Now
Experiential Commerce: The 'Future' of Shopping Is Now
As the ecommerce space becomes increasingly crowded, companies are looking for ways to differentiate their brands.
Massage Envy Spa Turns Data into a Competitive Advantage
Massage Envy Spa Turns Data into a Competitive Advantage
As customer demand for massage services rise, companies like Massage Envy Spa are focusing on the customer experience to stay ahead of the competition.
Delivering a Flawless Omnichannel Customer Experience
Delivering a Flawless Omnichannel Customer Experience
Many companies still struggle to connect the customer experience from one channel to the next. In this latest In Action paper, we explore several techniques that companies can use to deliver flawless omnichannel experiences.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
5 Steps for Regaining Customer Trust and Customer Revenue
5 Steps for Regaining Customer Trust and Customer Revenue
Companies that do a great job of winning back departed customers will frequently have a stronger relationship as a result. Follow these five steps to identify and regain customer trust and relationships.
Friskies Purrfects Its Organic Search Results
Friskies Purrfects Its Organic Search Results
Search engines continue to be the first place where many consumers conduct their online research, making it critical for brands to appear in organic search results.
Lack of Content Consistency Impedes Sales Growth
Lack of Content Consistency Impedes Sales Growth
Corporate Visions’ recent survey explores the alignment of marketing campaigns and sales content development processes worldwide.

Thought Leadership from

Peppers & Rogers Group
Customer Analytics 101 for Senior Business Leaders
Five best practices for developing an enterprisewide culture that brings customer insights to action.