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Executive Q&A: DonorsChoose.org Sets its Sights on Data Science and Advanced Email Marketing
Executive Q&A: DonorsChoose.org Sets its Sights on Data Science and Advanced Email Marketing
DonorsChoose.org is a non-profit organization that connects donors with teachers in need of books, computers, and even chairs for their students. Founded by a social studies teacher, the 14-year-old organization has raised nearly $285 million dollars for more than 500,000 projects or requests to help students learn more effectively.
Paper or Plastic? Exploring the Way Consumers Pay
Paper or Plastic? Exploring the Way Consumers Pay
SecureNet’s recent “The Way We Pay” report examines the buying behavior of the American consumer by drilling down into the preferences that drive purchase decisions across all age groups.
Realizing the Unforeseen Business Benefits of the Cloud
Realizing the Unforeseen Business Benefits of the Cloud
With perceived security concerns, cloud computing has become a controversial subject. However, the unanticipated benefits promise to revolutionize the way organizations deliver customer experience.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
Not So Suite: Why Best-of-Breed Solutions Drive CRM Success
Not So Suite: Why Best-of-Breed Solutions Drive CRM Success
Given the unique needs of companies managing complete CRM initiatives, best-of-breed has now become the winning strategy for enterprise CRM deployments.
Boosting Patient Outcomes with Big Data
Boosting Patient Outcomes with Big Data
Leveraging data to gain insights into customer behaviors and provide better services is the cornerstone of the retail and marketing industries, but healthcare is still catching up to these strategies. Data mining, predictive analytics, and trends analyses for improving patient outcomes are some of the technologies that are beginning to take hold in healthcare.
Will the Rightful Customer Experience Owner Please Stand Up?
Will the Rightful Customer Experience Owner Please Stand Up?
While many leaders appear to believe that the customer experience should lie in the hands of one person or department within the organization, experts agree that said strategies cannot exist within a vacuum.

Thought Leadership from

Peppers & Rogers Group
4 Key Omnichannel Enablers
To successfully transform sales and advisory activities, banks need to take into account a number of enablers.