Customer Strategy & CRM Articles

1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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5 Best Practices for Delivering Personalized Content
5 Best Practices for Delivering Personalized Content
When it comes to content marketing, the rules of engagement have shifted. Spray ‘n’ pray techniques are no longer enough—content must be personalized.
How Intuit uses Customer Insights to ‘Design for Delight’
How Intuit uses Customer Insights to ‘Design for Delight’
Tax season has arrived and it’s all hands on deck for tax professionals.
Designing the Intelligent Contact Center
Designing the Intelligent Contact Center
In this In Action guide, find out how to detect customer trends and patterns, cultivate lasting relationships, and even reduce operational costs in the contact center.
Social Collaboration: The Battle to Keep Content Fresh
SPONSOREDSocial Collaboration: The Battle to Keep Content Fresh
In part four of this five-part series, Transversal discusses the elements that brands must consider if they want to make social collaboration work successfully in the future.
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5 Tips for Powering Contextual Messaging
5 Tips for Powering Contextual Messaging
Join 1to1 Media and SmartFocus for a complimentary webinar in which we'll explore how companies can develop contextual messaging based on a customer's interaction journey.
3 Essential Reasons for Serious Play
3 Essential Reasons for Serious Play
Here are three reasons why serious play is an essential strategy in today’s complex, uncertain and rapidly changing business environment.
Ebay Enterprise Digs Deeper into Omnichannel
Ebay Enterprise Digs Deeper into Omnichannel
Ebay Enterprise has gone through immense changes recently.
What Drives Customer Satisfaction?
What Drives Customer Satisfaction?
Foresee’s recent “Foresee Experience Index (FXI): 2015 Retail Edition” report explores how consumers interact with their favorite retailers to determine where these leaders lag and where they excel.

Thought Leadership from

Peppers & Rogers Group
The Rising Tide of Customer Expectations
Whatever satisfaction or dissatisfaction you detect in your customers today is based on each individual customer's prior expectations.