1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Marketers Reveal Success Tactics for 2015
Marketers Reveal Success Tactics for 2015
For marketers, 2015 marks the chance to begin again by building upon an already sturdy foundation, because while past strategies have proven successful, leaders know that the future must focus on connecting with customers on their own terms.
Scoping the Loyalty Landscape for 2015 and Beyond
Scoping the Loyalty Landscape for 2015 and Beyond
While marketers have gravitated toward transactional rewards programs in the past, future strategies will move beyond this traditional approach in an attempt to engage consumers and enhance customer relationships at every step along the buyer’s journey.
Customer Experience: The Way Forward in 2015
Customer Experience: The Way Forward in 2015
According to McKinsey, companies focused on providing a superior experience across customer journeys realized a 10-to-15 percent increase in revenue and a 20 percent increase in customer satisfaction.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
Customer Experience Maturity: Growing Up with Your Customers
Customer Experience Maturity: Growing Up with Your Customers
Here are next stages of customer maturity for an organization, and the steps they can take to nurture their customer relationships at each stage.
KidZania’s Customer Loyalty Program Gets Big Insights from its Pint-Size Participants
KidZania’s Customer Loyalty Program Gets Big Insights from its Pint-Size Participants
Building a successful loyalty program is both an art and a science. Companies must provide the right amount of personalized messages and offers without bombarding customers.
The Price Is Right Now
The Price Is Right Now
Pricing optimization refers to the process by which retailers and service providers align their pricing strategies to coordinate with the behavioral trends driven by their consumer base.

Thought Leadership from

Peppers & Rogers Group
Four Traits of Customer-Centric Leaders
A while back I worked with the head of a European bank who endeavored to shift his organization to be more commercial and customer-centric.