1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Data Analytics: The Gift that Keeps Giving
Data Analytics: The Gift that Keeps Giving
Non-profits have faced myriad fundraising challenges in recent years and numerous industry reports outline declining gifts and donations.
Exploring the Key Loyalty Drivers in Healthcare
Exploring the Key Loyalty Drivers in Healthcare
As millions of new consumers shop for health insurance, the pressure is rising for health insurance companies to retain members and earn the loyalty of new customers.
Coaching Employees from the Customer's Point of View
Coaching Employees from the Customer's Point of View
Customers love to share their feelings -- good or bad -- about their experiences with companies. These voice of the customer insights can be used not only to improve products and services, but also to reinforce positive employee behaviors and identify potential candidates for further training.
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5 Tips for Powering Contextual Messaging
5 Tips for Powering Contextual Messaging
Join 1to1 Media and SmartFocus for a complimentary webinar in which we'll explore how companies can develop contextual messaging based on a customer's interaction journey.
The CFO is CRM’s Greatest Accomplice
The CFO is CRM’s Greatest Accomplice
CFO involvement is vital to succesful CRM. Here are a few strategies that CFOs can consider implementing to better manage their relationship with CRM.
Lack of Technical Skills and Funding Expose Companies to Data Threats
Lack of Technical Skills and Funding Expose Companies to Data Threats
ISACA’s recent “State of Cybersecurity: Implications for 2015” report explores variables contributing to the present state of cybersecurity.
Proximus Remedies its Loyalty Growing Pains
Proximus Remedies its Loyalty Growing Pains
Belgian telecom incumbent Proximus (www.proximus.be) finds itself in a common situation: It is beginning to outgrow its traditional points-based loyalty program.

Thought Leadership from

Peppers & Rogers Group
Gamifying Customer Engagement to Drive Growth
The next generation of customer engagement and loyalty should be about having fun and playing games.