1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Quantifying Engagement’s Impact on Buying Behavior
Quantifying Engagement’s Impact on Buying Behavior
HelloWorld’s recent “The Engagement Score” report examines the value of brand engagement and its influence on consumers’ purchase decisions and loyalty.
Spotting the Opportunities in Digital Disruption
Spotting the Opportunities in Digital Disruption
The explosion of digital platforms is upending traditional business models and industries.
Coaching Employees from the Customer's Point of View
Coaching Employees from the Customer's Point of View
Customers love to share their feelings -- good or bad -- about their experiences with companies. These voice of the customer insights can be used not only to improve products and services, but also to reinforce positive employee behaviors and identify potential candidates for further training.
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Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
In this 1to1 Media webinar, Don Peppers, founding partner of Peppers & Rogers Group; and Marci Maddox, senior director of product marketing for Customer Experience Management (CEM) at OpenText, discuss how to overcome the five most common organizational roadblocks that prevent true end-to-end customer engagement.
Building Customer Loyalty in a Programmatic World
Building Customer Loyalty in a Programmatic World
While programmatic might be king, it is only one step in building long-term customer engagement. Consider the following on the journey building customer loyalty.
Are You Making These Email Marketing Mistakes?
Are You Making These Email Marketing Mistakes?
TechnologyAdvice’s recent “Do Your Subscribers Read Your Emails?” report examines what readers truly want from email marketing.
Executive Q&A: OfficeMax Co-founder on How to Win Over Customers
Executive Q&A: OfficeMax Co-founder on How to Win Over Customers
1to1 Media caught up with OfficeMax co-founder Michael Feuer to discuss the transformation of the retail space, Amazon’s strengths and weaknesses, and his next venture.

Thought Leadership from

Peppers & Rogers Group
Customer Analytics 101 for Senior Business Leaders
Five best practices for developing an enterprisewide culture that brings customer insights to action.