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Disruption 101: Transforming an Innovative Idea into a Sustainable Business
Disruption 101: Transforming an Innovative Idea into a Sustainable Business
It is happening across myriad industries: New companies are rolling out solutions and services that tap into changing customer behaviors and expectations, forcing incumbent firms to keep up or become obsolete.
Pay It Forward: Examining the Future of Money in America
Pay It Forward: Examining the Future of Money in America
Though plagued with federal restrictions, financial services companies continue to persevere in an effort to reach and retain customers no matter the obstacle.
Customer Experience: The Way Forward in 2015
Customer Experience: The Way Forward in 2015
According to McKinsey, companies focused on providing a superior experience across customer journeys realized a 10-to-15 percent increase in revenue and a 20 percent increase in customer satisfaction.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
4 Exceptional Customer Care Tips That Never Go out of Style
4 Exceptional Customer Care Tips That Never Go out of Style
While the root of customer service remains constant, providing exceptional customer care never goes out of style. Here are four trends that will impact the customer experience field throughout 2015.
Data-Driven Marketing Allows Customer Relationships to Flourish
Data-Driven Marketing Allows Customer Relationships to Flourish
The Global Review of Data-Driven Marketing and Advertising report explores the role of data-driven marketing and advertising (DDMA) and how companies are leveraging an increasingly wide range of delivery channels and creative content strategies to establish and grow relationships that benefit both marketers and consumers.
The Old Spaghetti Factory Slurps Up Results with Localized Facebook Ads
The Old Spaghetti Factory Slurps Up Results with Localized Facebook Ads
With 42 locations in the U.S. and other countries, The Old Spaghetti Factory has been serving Italian dishes since 1969. But while each restaurant was designed to fit into local communities with unique décor, managing targeted ads with specific offers for different locations proved challenging. Instead of delivering generic messages, the company wanted to deliver locally targeted campaigns at scale, explains Ryan Durrett, director of marketing at OSF International.

Thought Leadership from

Peppers & Rogers Group
Enabling memorable experiences
My father-in-law Jack often helps his elderly neighbor Don with errands on the weekends. One day while they were out, Don mentioned he wanted to go to TD Bank, but didn’t know the branch location. Jack whipped out his iPhone and asked Siri, “Where is the nearest TD Bank?”