1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Consumerism at Work in Health Insurance
Consumerism at Work in Health Insurance
Provisions within the Affordable Care Act (ACA) boosted consumer participation in their healthcare choices. This converges with the “Amazon effect,” where consumers expect a higher and more personalized level of service from all companies. As a restuls, the health insurance industry is at a crossroads: improve the consumer experience or get out of the way.
Mature Marketers: The Digital Space Comes of Age
Mature Marketers: The Digital Space Comes of Age
Just since the late 1990s, the customer experience has undergone significant changes as marketers have had to acclimate to the introduction of email, live chat, social media, and mobile technologies—not to mention the penetration of the Internet overall.
Architecting the Intelligent Contact Center
Architecting the Intelligent Contact Center
In this In Action paper by 1to1 Media, industry experts share advice for how to use customer data, workforce optimization tools, analytics, and agile contact center platforms to deliver personalized experiences across the globe.
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The Customer Engagement Imperative: Connecting for Competitive Advantage
The Customer Engagement Imperative: Connecting for Competitive Advantage
In this 1to1® Webinar, industry thought leader Jay Bourland, SVP and GM, Customer Engagement Solutions for Pitney Bowes, discusses the benefits of examining the sum of each customer's interactions and how these insights can be used to provide a single view—and a one-to-one connection—with each customer.
How to Survive the Modern Day Sales Evolution
How to Survive the Modern Day Sales Evolution
Finding the right balance between proven sales principles and new technology can be difficult, but here are a few tips that can be used to help close that next deal with an engaged and educated prospect.
Mobile at the Heart of Independence Blue Cross' Interactions
Mobile at the Heart of Independence Blue Cross' Interactions
Independence Blue Cross is leveraging mobile to proactively connect with both members and prospects with the intention of tailoring its communications to individual customers' needs.
Twitter Tops List of Most Trustworthy Websites
Twitter Tops List of Most Trustworthy Websites
The Online Trust Alliance’s “2014 Online Trust Audit and Honor Roll” report recognizes those brands that are leading the way when it comes to privacy, security, and transparency measures, underscoring the importance of such protection initiatives, as well as the risks of complacency.

Thought Leadership from

Peppers & Rogers Group
Three Types of Advanced Analytics for Operators
Separate what’s hot from what’s hype to make a real impact on telecommunications business.