1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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All Systems Are CMO: Exploring Marketing’s Emerging Enterprisewide Role
All Systems Are CMO: Exploring Marketing’s Emerging Enterprisewide Role
Today’s CMOs are increasingly expected to act as stewards of the customer within their organization, reaching outside their typical scope of responsibility to build bridges and dismantle silos.
Navigating the Integrated Marketing Journey
Navigating the Integrated Marketing Journey
Each interaction with an organization is considered part of a larger, all-encompassing experience, making it essential for brands to have a consistent message across the board.
Next-Best-Action Marketing: The Future of Connected Customer Conversation
Next-Best-Action Marketing: The Future of Connected Customer Conversation
In a new white paper by 1to1 Media and Pegasystems, we explain how reaching the right people with the right messaging through the right channel at the right time personalizes the customer experience and optimizes business performance.
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The Top 5 Customer Experience Challenges and How to Fix Them
The Top 5 Customer Experience Challenges and How to Fix Them
Many companies are finding themselves ill equipped to operate in an omnichannel environment. In this 1to1 Media webinar, attendees will learn the top five customer experience challenges that are preventing enterprises from offering integrated, personalized, and omnichannel customer strategies, and the solutions to fix them.
Three Imperatives for Creating a Customer-First Culture
Three Imperatives for Creating a Customer-First Culture
The first step in creating a winning customer experience is to create a customer-first culture that breathes life into the experience and places it at the heart of your company brand.
Finding Marketing and Sales’ Sweet Spot
Finding Marketing and Sales’ Sweet Spot
Just as each part helps hold the cookie together, marketing and sales must also develop an approach that allows the departments to support one another, and the overall business, through shared goals that drive strategy and the customer experience forward.
Putting Innovation Labs to the Test
Putting Innovation Labs to the Test
With technology evolving at an increasingly rapid pace, companies must also cultivate new methods for staying in-step with what the public wants and how consumers behave, for customer experience stands as the primary differentiator when building long-term relationships.

Thought Leadership from

Peppers & Rogers Group
The Changing Face of Big Data and Analytics
Big Data expert and author Tom Davenport and TeleTech Analytics Partner Don Ryan share insights about how analytics and customer experience can align to reveal undiscovered innovation.