1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Brazil’s Deep Dive into Mobile Marketing
Brazil’s Deep Dive into Mobile Marketing
Brazil has emerged as one of the next major opportunities in mobile marketing, with a significant increase in the number of consumers using mobile to purchase products, reinforcing its new stage of economic development.
Conquering the Top 5 Data Migration Challenges
Conquering the Top 5 Data Migration Challenges
More brands must engage in data migration projects in order to consolidate complex systems and streamline internal operations.
Coaching Employees from the Customer's Point of View
Coaching Employees from the Customer's Point of View
Customers love to share their feelings -- good or bad -- about their experiences with companies. These voice of the customer insights can be used not only to improve products and services, but also to reinforce positive employee behaviors and identify potential candidates for further training.
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5 Tips for Powering Contextual Messaging
5 Tips for Powering Contextual Messaging
Join 1to1 Media and SmartFocus for a complimentary webinar in which we'll explore how companies can develop contextual messaging based on a customer's interaction journey.
The CFO is CRM’s Greatest Accomplice
The CFO is CRM’s Greatest Accomplice
CFO involvement is vital to succesful CRM. Here are a few strategies that CFOs can consider implementing to better manage their relationship with CRM.
CX Professionals Get a Reality Check
CX Professionals Get a Reality Check
Brands believe their current strategies are satisfactory, but as customer experience becomes the main competitive differentiator, marketing leaders must recognize that their perceptions no longer align with reality.
Tying CX to Profits
Tying CX to Profits
As brands look to boost the bottom line, leaders must establish customer-facing strategies that support strong brand relationships and sustain long-term loyalty.

Thought Leadership from

Peppers & Rogers Group
Five Ways to Build Effective B2B Sales Teams
To motivate behavioral change, you must have insight into a potential customer’s true needs.