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Nominate a Customer-Centric Leader Today! Deadline April 10th, 2015.

1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Data’s Shortcomings Are Personalization’s Kryptonite
Data’s Shortcomings Are Personalization’s Kryptonite
Many companies still lack the Superman analytical capabilities needed to drive personalization and engagement.
For Verizon, Connecting with Customers Starts with Data
For Verizon, Connecting with Customers Starts with Data
Telecommunications companies like AT&T, Verizon, and Sprint are locked in a highly competitive race where price and product features are no longer enough to differentiate their brands.
Getting Smart About Mobile Customer Engagement
Getting Smart About Mobile Customer Engagement
Understanding the mobile customer journey can enable companies to provide the types of experiences that strengthen engagement and loyalty.
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The Role of People in a Digital World
The Role of People in a Digital World
In this 30-minute webinar, guest speaker Ian Jacobs of Forrester Research, and Kelly Koelliker of Verint, discuss how companies can enable agents to handle complex customer interactions that lock in loyalty.
The
The "Switching Economy" and What It Means for Marketers
The switching economy presents an enormous opportunity for brands to grow market share in an increasingly competitive environment.
Massage Envy Spa Turns Data into a Competitive Advantage
Massage Envy Spa Turns Data into a Competitive Advantage
As customer demand for massage services rise, companies like Massage Envy Spa are focusing on the customer experience to stay ahead of the competition.
Should Marketers Drive the Customer Experience?
Should Marketers Drive the Customer Experience?
As lifecycle stages begin to blur, companies are increasingly aware of the need to assign leadership if their acquisition and retention efforts are to remain effective and profitable.

Thought Leadership from

Peppers & Rogers Group
The Omnichannel Evolution of the Contact Center
Contact center associates can use the customer data being generated across various touchpoints to deliver prompt, personalized, and relevant support.