1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Data Analytics: The Gift that Keeps Giving
Data Analytics: The Gift that Keeps Giving
Non-profits have faced myriad fundraising challenges in recent years and numerous industry reports outline declining gifts and donations.
Wearable Tech Introduces New Opportunities for In-Store Engagement
Wearable Tech Introduces New Opportunities for In-Store Engagement
Wearable technology and its promise to offer customized, context-driven in-store experiences may serve as the answer retailers need to the question of how to keep people shopping in stores.
Coaching Employees from the Customer's Point of View
Coaching Employees from the Customer's Point of View
Customers love to share their feelings -- good or bad -- about their experiences with companies. These voice of the customer insights can be used not only to improve products and services, but also to reinforce positive employee behaviors and identify potential candidates for further training.
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5 Tips for Powering Contextual Messaging
5 Tips for Powering Contextual Messaging
Join 1to1 Media and SmartFocus for a complimentary webinar in which we'll explore how companies can develop contextual messaging based on a customer's interaction journey.
The CFO is CRM’s Greatest Accomplice
The CFO is CRM’s Greatest Accomplice
CFO involvement is vital to succesful CRM. Here are a few strategies that CFOs can consider implementing to better manage their relationship with CRM.
Exploring the Latest in Frontline Empowerment
Exploring the Latest in Frontline Empowerment
Engagement and empowerment go far beyond dollar signs, as employee value cannot be limited to monetary worth.
Telecoms Dial into Digital Marketing
Telecoms Dial into Digital Marketing
The days when telecom providers held a monopoly over voice and data services are quickly eroding. New entrants like Netflix, Google, and Internet TV providers are rapidly changing the telco business.

Thought Leadership from

Peppers & Rogers Group
Proximus: From Loyalty to Engagement
Telecom operator Proximus marries the old with the new to optimize its loyalty program.