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1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Data Collection and Linkage Practices Lack Accuracy
Data Collection and Linkage Practices Lack Accuracy
Experian Data Quality’s “Finding Insight Through Data Collection and Linkage” report explores the current state of data collection and the benefits behind creating the ideal single customer view.
Ghirardelli Gets Sweet Results from Social Insights
Ghirardelli Gets Sweet Results from Social Insights
Marketers know that consumers share online content, but they don’t always know what is being shared. Content that is copied and pasted, or snippets of text from a brand’s website, can fall through the cracks. Chocolate maker Ghirardelli, however, wanted more in-depth insight into the content that customers were sharing with each other.
Smoothing the Path for the Omnichannel Customer Journey
Smoothing the Path for the Omnichannel Customer Journey
A compilation of expert perspectives on how to provide a unified view of customers across touchpoints and deliver seamless omnichannel experiences.
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T-Mobile Calls on Text Analytics
T-Mobile Calls on Text Analytics
For T-Mobile, the use of text analytics has helped its customer service organization to better understand customer interactions, align its agent resources more effectively, and provide more consistent service across channels.
Omnichannel is More Than a Buzzword
Omnichannel is More Than a Buzzword
Buzzword or not, "omnichannel" reflects a real shift in customer behavior and an improvement in the consumer shopping experience.
An Eye on Healthcare’s Wearable Future
An Eye on Healthcare’s Wearable Future
Wearable devices and Big Data are on a collision course that could change the healthcare industry.
Leading Industries Fail to Meet Email Integrity Standards
Leading Industries Fail to Meet Email Integrity Standards
The study, which evaluated nearly 800 top consumer websites, revealed that only 8.3 percent passed the test, meaning 91.7 percent of those sites observed failed to meet the minimum standard of protocol adoption.

Thought Leadership from

Peppers & Rogers Group
Three Types of Advanced Analytics for Operators
Separate what’s hot from what’s hype to make a real impact on telecommunications business.