1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Data Analytics: The Gift that Keeps Giving
Data Analytics: The Gift that Keeps Giving
Non-profits have faced myriad fundraising challenges in recent years and numerous industry reports outline declining gifts and donations.
Wearable Tech Introduces New Opportunities for In-Store Engagement
Wearable Tech Introduces New Opportunities for In-Store Engagement
Wearable technology and its promise to offer customized, context-driven in-store experiences may serve as the answer retailers need to the question of how to keep people shopping in stores.
Coaching Employees from the Customer's Point of View
Coaching Employees from the Customer's Point of View
Customers love to share their feelings -- good or bad -- about their experiences with companies. These voice of the customer insights can be used not only to improve products and services, but also to reinforce positive employee behaviors and identify potential candidates for further training.
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5 Tips for Powering Contextual Messaging
5 Tips for Powering Contextual Messaging
Join 1to1 Media and SmartFocus for a complimentary webinar in which we'll explore how companies can develop contextual messaging based on a customer's interaction journey.
The CFO is CRM’s Greatest Accomplice
The CFO is CRM’s Greatest Accomplice
CFO involvement is vital to succesful CRM. Here are a few strategies that CFOs can consider implementing to better manage their relationship with CRM.
Exploring the Latest in Frontline Empowerment
Exploring the Latest in Frontline Empowerment
Engagement and empowerment go far beyond dollar signs, as employee value cannot be limited to monetary worth.
Lack of Technical Skills and Funding Expose Companies to Data Threats
Lack of Technical Skills and Funding Expose Companies to Data Threats
ISACA’s recent “State of Cybersecurity: Implications for 2015” report explores variables contributing to the present state of cybersecurity.

Thought Leadership from

Peppers & Rogers Group
How Valuable Is a Loyalty Program?
Despite their benefits, customer loyalty programs themselves don't necessarily translate into loyal customers.