1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Exploring the Latest in Frontline Empowerment
Exploring the Latest in Frontline Empowerment
Engagement and empowerment go far beyond dollar signs, as employee value cannot be limited to monetary worth.
Lack of Technical Skills and Funding Expose Companies to Data Threats
Lack of Technical Skills and Funding Expose Companies to Data Threats
ISACA’s recent “State of Cybersecurity: Implications for 2015” report explores variables contributing to the present state of cybersecurity.
Achieving Marketing Optimization Nirvana
Achieving Marketing Optimization Nirvana
Unifying data helps marketers gain deeper insights into each customer for relevant and timely engagement.
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Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
In this 1to1 Media webinar, Don Peppers, founding partner of Peppers & Rogers Group; and Marci Maddox, senior director of product marketing for Customer Experience Management (CEM) at OpenText, discuss how to overcome the five most common organizational roadblocks that prevent true end-to-end customer engagement.
Building Customer Loyalty in a Programmatic World
Building Customer Loyalty in a Programmatic World
While programmatic might be king, it is only one step in building long-term customer engagement. Consider the following on the journey building customer loyalty.
Executive Q&A: OfficeMax Co-founder on How to Win Over Customers
Executive Q&A: OfficeMax Co-founder on How to Win Over Customers
1to1 Media caught up with OfficeMax co-founder Michael Feuer to discuss the transformation of the retail space, Amazon’s strengths and weaknesses, and his next venture.
Teams Score with ‘Fan-Tastic’ Engagement
Teams Score with ‘Fan-Tastic’ Engagement
Marketers for professional sports teams are tasked with fostering a steady stream of fan loyalty but they also face situations where fans are more distracted than ever.

Thought Leadership from

Peppers & Rogers Group
Four Traits of Customer-Centric Leaders
A while back I worked with the head of a European bank who endeavored to shift his organization to be more commercial and customer-centric.