icon

Take our 2014 Reader Survey for a Chance to Win a $100 Gift Card.

1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

Sign up Current Issue Archives
Data Collection and Linkage Practices Lack Accuracy
Data Collection and Linkage Practices Lack Accuracy
Experian Data Quality’s “Finding Insight Through Data Collection and Linkage” report explores the current state of data collection and the benefits behind creating the ideal single customer view.
Ghirardelli Gets Sweet Results from Social Insights
Ghirardelli Gets Sweet Results from Social Insights
Marketers know that consumers share online content, but they don’t always know what is being shared. Content that is copied and pasted, or snippets of text from a brand’s website, can fall through the cracks. Chocolate maker Ghirardelli, however, wanted more in-depth insight into the content that customers were sharing with each other.
Smoothing the Path for the Omnichannel Customer Journey
Smoothing the Path for the Omnichannel Customer Journey
A compilation of expert perspectives on how to provide a unified view of customers across touchpoints and deliver seamless omnichannel experiences.
ADVERTISEMENT
T-Mobile Calls on Text Analytics
T-Mobile Calls on Text Analytics
For T-Mobile, the use of text analytics has helped its customer service organization to better understand customer interactions, align its agent resources more effectively, and provide more consistent service across channels.
Omnichannel is More Than a Buzzword
Omnichannel is More Than a Buzzword
Buzzword or not, "omnichannel" reflects a real shift in customer behavior and an improvement in the consumer shopping experience.
Dial ‘M’ for Mobile Customer Engagement
Dial ‘M’ for Mobile Customer Engagement
But, as larger carriers begin to level the playing field by offering similar rates and devices, the mobile industry must look for innovative ways to revolutionize and refresh these stale consumer perceptions.
The Skinny on Customer-Controlled Data
The Skinny on Customer-Controlled Data
Giving consumers more control over the information that is being collected about them could be smart business.

Thought Leadership from

Peppers & Rogers Group
The Future of Work
Don Peppers outlines three new realities of your workforce.