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Healthcare Accountability: Sizing Up the Metrics for Delivering Value-Based Care
Healthcare Accountability: Sizing Up the Metrics for Delivering Value-Based Care
The Patient Protection and Affordable Care Act’s reform-oriented imperatives have brought healthcare accountability to the fore, leading hospitals, providers, and payers to grapple with ways to measure and deliver more cost-efficient, quality care. But challenges remain as the healthcare industry moves from a fee-based payments system to value-based care, note experts.
The Old Spaghetti Factory Slurps Up Results with Localized Facebook Ads
The Old Spaghetti Factory Slurps Up Results with Localized Facebook Ads
With 42 locations in the U.S. and other countries, The Old Spaghetti Factory has been serving Italian dishes since 1969. But while each restaurant was designed to fit into local communities with unique décor, managing targeted ads with specific offers for different locations proved challenging. Instead of delivering generic messages, the company wanted to deliver locally targeted campaigns at scale, explains Ryan Durrett, director of marketing at OSF International.
Realizing the Unforeseen Business Benefits of the Cloud
Realizing the Unforeseen Business Benefits of the Cloud
With perceived security concerns, cloud computing has become a controversial subject. However, the unanticipated benefits promise to revolutionize the way organizations deliver customer experience.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
 3 Ways to Grow your Share of Holiday Voice this Season
3 Ways to Grow your Share of Holiday Voice this Season
Here are three distinct ways marketers can recognize and reward consumers in a strategic bid to grow their share of customer voice this holiday season.
Executive Q&A: The Children’s Place Ramps Up on Inventory Management, New Promotions for the Holidays
Executive Q&A: The Children’s Place Ramps Up on Inventory Management, New Promotions for the Holidays
The retail landscape has changed drastically since The Children’s Place opened its doors 25 years ago. In addition to competing with other specialty brick-and-mortar retailers, the company faces stiff competition from online retailers and ecommerce giants like Amazon.
Mobile Shoppers Seek Improved In-App Customer Care
Mobile Shoppers Seek Improved In-App Customer Care
Contact Solutions’ “Mobile Shopping Cliffhanger” report examines growing trends in the mobile shopping space by identifying the gaps in retail apps that typically lead to dissatisfaction and churn.

Thought Leadership from

Peppers & Rogers Group
Insurance Customer Playbook: Personalization Prevails
Personalization is a success driver in customer acquisition and retention for the insurance industry.