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Executive Q&A: DonorsChoose.org Sets its Sights on Data Science and Advanced Email Marketing
Executive Q&A: DonorsChoose.org Sets its Sights on Data Science and Advanced Email Marketing
DonorsChoose.org is a non-profit organization that connects donors with teachers in need of books, computers, and even chairs for their students. Founded by a social studies teacher, the 14-year-old organization has raised nearly $285 million dollars for more than 500,000 projects or requests to help students learn more effectively.
Paper or Plastic? Exploring the Way Consumers Pay
Paper or Plastic? Exploring the Way Consumers Pay
SecureNet’s recent “The Way We Pay” report examines the buying behavior of the American consumer by drilling down into the preferences that drive purchase decisions across all age groups.
Realizing the Unforeseen Business Benefits of the Cloud
Realizing the Unforeseen Business Benefits of the Cloud
With perceived security concerns, cloud computing has become a controversial subject. However, the unanticipated benefits promise to revolutionize the way organizations deliver customer experience.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
Not So Suite: Why Best-of-Breed Solutions Drive CRM Success
Not So Suite: Why Best-of-Breed Solutions Drive CRM Success
Given the unique needs of companies managing complete CRM initiatives, best-of-breed has now become the winning strategy for enterprise CRM deployments.
For Customer Service, Good Enough Isn’t Good Enough
For Customer Service, Good Enough Isn’t Good Enough
For many consumers, customer service can make or break brand satisfaction and loyalty. Yet, while care continues to improve overall, companies must recognize that their contact center operations are still far from perfect.
Morningstar Drives App Adoption Rates with Live Data Feeds, Videos
Morningstar Drives App Adoption Rates with Live Data Feeds, Videos
Financial research firm Morningstar tackled the mobile challenge by streamlining the content provided on its print and digital products and upgrading its features through app adoption.

Thought Leadership from

Peppers & Rogers Group
Measuring the Omnichannel Customer Experience
The measurements used to track customer and internal performance continue to evolve.