1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Marketers Reveal Success Tactics for 2015
Marketers Reveal Success Tactics for 2015
For marketers, 2015 marks the chance to begin again by building upon an already sturdy foundation, because while past strategies have proven successful, leaders know that the future must focus on connecting with customers on their own terms.
San Francisco Chronicle Gets to the Source of its e-Commerce Data
San Francisco Chronicle Gets to the Source of its e-Commerce Data
Data analysis and visualization have become critical as companies sift through a growing mountain of data. The San Francisco Chronicle found itself looking for more robust data visualization and analytic tools to support an e-commerce store it had created after the San Francisco Giants won their eighth World Series championship.
Customer Experience: The Way Forward in 2015
Customer Experience: The Way Forward in 2015
According to McKinsey, companies focused on providing a superior experience across customer journeys realized a 10-to-15 percent increase in revenue and a 20 percent increase in customer satisfaction.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
Customer Experience Maturity: Growing Up with Your Customers
Customer Experience Maturity: Growing Up with Your Customers
Here are next stages of customer maturity for an organization, and the steps they can take to nurture their customer relationships at each stage.
A Glimpse at the Future Automotive Experience
A Glimpse at the Future Automotive Experience
The automotive space, along with other industries, is undergoing rapid changes due to customer behaviors and innovative technology. Consumers today have a bevy of information at their fingertips, allowing them to research products and services at their convenience while often bypassing sales associates.
The Price Is Right Now
The Price Is Right Now
Pricing optimization refers to the process by which retailers and service providers align their pricing strategies to coordinate with the behavioral trends driven by their consumer base.

Thought Leadership from

Peppers & Rogers Group
Mind the Gaps (of Your CX Transformation)
Four ways to boost the organizational impact of customer experience initiatives.