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Data-Driven Marketing Allows Customer Relationships to Flourish
Data-Driven Marketing Allows Customer Relationships to Flourish
The Global Review of Data-Driven Marketing and Advertising report explores the role of data-driven marketing and advertising (DDMA) and how companies are leveraging an increasingly wide range of delivery channels and creative content strategies to establish and grow relationships that benefit both marketers and consumers.
The Old Spaghetti Factory Slurps Up Results with Localized Facebook Ads
The Old Spaghetti Factory Slurps Up Results with Localized Facebook Ads
With 42 locations in the U.S. and other countries, The Old Spaghetti Factory has been serving Italian dishes since 1969. But while each restaurant was designed to fit into local communities with unique décor, managing targeted ads with specific offers for different locations proved challenging. Instead of delivering generic messages, the company wanted to deliver locally targeted campaigns at scale, explains Ryan Durrett, director of marketing at OSF International.
Realizing the Unforeseen Business Benefits of the Cloud
Realizing the Unforeseen Business Benefits of the Cloud
With perceived security concerns, cloud computing has become a controversial subject. However, the unanticipated benefits promise to revolutionize the way organizations deliver customer experience.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
 3 Ways to Grow your Share of Holiday Voice this Season
3 Ways to Grow your Share of Holiday Voice this Season
Here are three distinct ways marketers can recognize and reward consumers in a strategic bid to grow their share of customer voice this holiday season.
Mobile Shoppers Seek Improved In-App Customer Care
Mobile Shoppers Seek Improved In-App Customer Care
Contact Solutions’ “Mobile Shopping Cliffhanger” report examines growing trends in the mobile shopping space by identifying the gaps in retail apps that typically lead to dissatisfaction and churn.
Smoothing the Path for Mobile Customer Support
Smoothing the Path for Mobile Customer Support
Consumers who are inseparable from their smartphones and apps increasingly represent the average customer across industries, placing pressure on companies to deliver excellent mobile experiences. In August, comScore reported Americans spend the majority of their time consuming digital media within mobile applications.

Thought Leadership from

Peppers & Rogers Group
Measuring the ROI of Customer Experience
Research details how executives connect the customer experience with business value.