Customer Strategy & CRM Articles

1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Iraq and Afghanistan Veterans of America Gives Data a Seat at the Table
Iraq and Afghanistan Veterans of America Gives Data a Seat at the Table
Nonprofit organizations like Iraq and Afghanistan Veterans of America (IAVA) are investing in better member experiences.
Personalization Progress Stalled by Lack of Insights
Personalization Progress Stalled by Lack of Insights
When it comes to personalization, real time remains the right time to engage customers and prospects. But the clock keeps ticking even as brands struggle to achieve relevance, personalization, and fulfill their brand promises.
Designing the Intelligent Contact Center
Designing the Intelligent Contact Center
In this In Action guide, find out how to detect customer trends and patterns, cultivate lasting relationships, and even reduce operational costs in the contact center.
Social Collaboration: The Battle to Keep Content Fresh
SPONSOREDSocial Collaboration: The Battle to Keep Content Fresh
In part four of this five-part series, Transversal discusses the elements that brands must consider if they want to make social collaboration work successfully in the future.
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5 Tips for Powering Contextual Messaging
5 Tips for Powering Contextual Messaging
Join 1to1 Media and SmartFocus for a complimentary webinar in which we'll explore how companies can develop contextual messaging based on a customer's interaction journey.
3 Essential Reasons for Serious Play
3 Essential Reasons for Serious Play
Here are three reasons why serious play is an essential strategy in today’s complex, uncertain and rapidly changing business environment.
CEOs Operationalize the Customer Experience
CEOs Operationalize the Customer Experience
The television show Undercover Boss exposed how much of a novelty it is for CEOs to interact directly with customers and employees
Retail’s Data Security Challenge
Retail’s Data Security Challenge
Target’s December 2013 data breach had huge implications.

Thought Leadership from

Peppers & Rogers Group
Case study: Safelite AutoGlass Gives Data Insight a Seat at the Table
The glass repair and replacement company transformed its customer experience with data.