1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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New Year State of Mind: What’s Ahead for Marketing in 2015
New Year State of Mind: What’s Ahead for Marketing in 2015
Salesforce Marketing Cloud’s “2015 State of Marketing” report explores the current marketing landscape and how marketers plan to renew and advance their approach in the coming year.
The Future of Mobile Payments
The Future of Mobile Payments
The ways in which consumers pay online and in person are rapidly changing. Instead of searching for cash or credit cards, contactless mobile payments promise a smoother experience where we can just tap or wave our phones to make a purchase.
Customer Experience: The Way Forward in 2015
Customer Experience: The Way Forward in 2015
According to McKinsey, companies focused on providing a superior experience across customer journeys realized a 10-to-15 percent increase in revenue and a 20 percent increase in customer satisfaction.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
5 Ways Retailers Can Use Personalized Voice Messages
5 Ways Retailers Can Use Personalized Voice Messages
Here are five customer communication scenarios when retailers should strongly consider using personalized voice messages to reach out to customers
The Top Healthcare Tech Trends to Watch in 2015
The Top Healthcare Tech Trends to Watch in 2015
The healthcare landscape is undergoing massive changes as payers, providers, and other health organizations respond to pressures to provide more agile and cost-effective care.
The Workforce of the Future
The Workforce of the Future
As consumer expectations evolve, so must company culture, for future employees will rely upon collaboration, adaptability, and purpose to further personal and enterprisewide success.

Thought Leadership from

Peppers & Rogers Group
Turn Customer Metrics Into Business ROI
Customer experience metrics help identify where to best invest in changes by putting a spotlight on an organization’s strengths and weaknesses.