1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Bridging the Identity Gap
Bridging the Identity Gap
Mobile devices are at a tipping point. Consumers are more connected than ever and use multiple devices for a wide range of activities from checking email and reading the news to shopping and paying bills.
Conquering the Top 5 Data Migration Challenges
Conquering the Top 5 Data Migration Challenges
More brands must engage in data migration projects in order to consolidate complex systems and streamline internal operations.
Coaching Employees from the Customer's Point of View
Coaching Employees from the Customer's Point of View
Customers love to share their feelings -- good or bad -- about their experiences with companies. These voice of the customer insights can be used not only to improve products and services, but also to reinforce positive employee behaviors and identify potential candidates for further training.
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5 Tips for Powering Contextual Messaging
5 Tips for Powering Contextual Messaging
Join 1to1 Media and SmartFocus for a complimentary webinar in which we'll explore how companies can develop contextual messaging based on a customer's interaction journey.
The CFO is CRM’s Greatest Accomplice
The CFO is CRM’s Greatest Accomplice
CFO involvement is vital to succesful CRM. Here are a few strategies that CFOs can consider implementing to better manage their relationship with CRM.
Proximus Remedies its Loyalty Growing Pains
Proximus Remedies its Loyalty Growing Pains
Belgian telecom incumbent Proximus (www.proximus.be) finds itself in a common situation: It is beginning to outgrow its traditional points-based loyalty program.
Tying CX to Profits
Tying CX to Profits
As brands look to boost the bottom line, leaders must establish customer-facing strategies that support strong brand relationships and sustain long-term loyalty.

Thought Leadership from

Peppers & Rogers Group
How Valuable Is a Loyalty Program?
Despite their benefits, customer loyalty programs themselves don't necessarily translate into loyal customers.