1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Executive Q&A: Verizon’s Secret Weapon for Next Level Marketing
Executive Q&A: Verizon’s Secret Weapon for Next Level Marketing
With more than 101 million wireless customers, marketing strategies at Verizon must take a disciplined, omnichannel approach to engaging customers. Chris Hansen, associate director, digital design & development, Internet sales operations at Verizon, talks about the company’s strategy for adapting to the shifting mobile, multichannel customer landscape.
Top Brands Play a Dangerous Game with Poor Lead Response
Top Brands Play a Dangerous Game with Poor Lead Response
Brands are constantly investing time and money into advertising and customer acquisition, yet in many instances, they fail to act upon leads, thereby missing valuable opportunities to convert promising prospects into lucrative customers.
Next-Best-Action Marketing: The Future of Connected Customer Conversation
Next-Best-Action Marketing: The Future of Connected Customer Conversation
In a new white paper by 1to1 Media and Pegasystems, we explain how reaching the right people with the right messaging through the right channel at the right time personalizes the customer experience and optimizes business performance.
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Vonage Shares its Secrets for Becoming “America’s Favorite Service Team”
Vonage Shares its Secrets for Becoming “America’s Favorite Service Team”
In a 30-minute webcast on Wednesday, April 30, Rob Sutton, VP, Global Operations, Customer Care at Vonage, will speak to 1to1 Media Editor-in-Chief Mila D’Antonio, about the strategies that helped elevate Vonage to customers’ preferred service organization in the telecommunications industry.
Three Imperatives for Creating a Customer-First Culture
Three Imperatives for Creating a Customer-First Culture
The first step in creating a winning customer experience is to create a customer-first culture that breathes life into the experience and places it at the heart of your company brand.
Preferences and Privacy: Respecting Customers’ Personal Data
Preferences and Privacy: Respecting Customers’ Personal Data
Most wonder how feeding this information to their favorite brands will impact them in the future. Yet, while such sentiment could hinder customer relationships, companies have the opportunity to generate a dialogue that promotes transparency and loyalty.
Putting Innovation Labs to the Test
Putting Innovation Labs to the Test
With technology evolving at an increasingly rapid pace, companies must also cultivate new methods for staying in-step with what the public wants and how consumers behave, for customer experience stands as the primary differentiator when building long-term relationships.

Thought Leadership from

Peppers & Rogers Group
First Direct: The Unexpected Bank
First Direct, a subsidiary of HSBC, takes customer service seriously and is constantly striving to understand its clients, preempt their needs, and deliver the best experience to make customers’ lives easier.