1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Marketers to Heavily Invest in Mobile Messaging in 2015
Marketers to Heavily Invest in Mobile Messaging in 2015
Message Systems’ recent survey on mobile messaging in the enterprise highlights how marketers are currently using mobile as an engagement tactic and where they plan to focus their budgets in the future.
USATF Homes In on Brand Ambassadors, Boosts Engagement Rates
USATF Homes In on Brand Ambassadors, Boosts Engagement Rates
Keeping U.S. track and field fans engaged is challenging, especially when other sports like baseball, basketball, and football capture far more coverage and marketing dollars. USA Track and Field (USATF), the national governing body for cross country running, track and field, and other related sports, is tackling this issue by strengthening its connections with fans.
Strengthening Self-Service via Speech Technology
Strengthening Self-Service via Speech Technology
Download the new 1to1 Media In Action paper to find out what it takes to improve the self-service experience for customers while lowering operational costs for your business.
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The Customer Engagement Imperative: Connecting for Competitive Advantage
The Customer Engagement Imperative: Connecting for Competitive Advantage
In this 1to1® Webinar, industry thought leader Jay Bourland, SVP and GM, Customer Engagement Solutions for Pitney Bowes, discusses the benefits of examining the sum of each customer's interactions and how these insights can be used to provide a single view—and a one-to-one connection—with each customer.
How to Bring the Organization Together to Think “Experience”
How to Bring the Organization Together to Think “Experience”
Counting on a leader to naturally switch from driving the business from a quarterly sales perspective one day to thinking all things “customer” the next is pretty delusional. Companies that excel in managing their customers as assets consistently hold scheduled forums to address customer accountability.
Mature Marketers: The Digital Space Comes of Age
Mature Marketers: The Digital Space Comes of Age
Just since the late 1990s, the customer experience has undergone significant changes as marketers have had to acclimate to the introduction of email, live chat, social media, and mobile technologies—not to mention the penetration of the Internet overall.
Most Retailers' Analytics Lag Behind Amazon
Most Retailers' Analytics Lag Behind Amazon
EKN Research’s “3rd Annual Analytics in Retail” benchmark study explores the average retailers' struggle with analytics, highlighting their inability to derive significant value and the importance of an effective data strategy.

Thought Leadership from

Peppers & Rogers Group
Understanding the Intersection of Humanity and Technology
While 78 percent of respondents to a TeleTech survey of 341 U.S. consumers say they’re either “very comfortable” or “somewhat comfortable” with the pace of technology, 18 percent of respondents believe that technology advances are providing them with less control.