1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Exploring the Latest in Frontline Empowerment
Exploring the Latest in Frontline Empowerment
Engagement and empowerment go far beyond dollar signs, as employee value cannot be limited to monetary worth.
Telecoms Dial into Digital Marketing
Telecoms Dial into Digital Marketing
The days when telecom providers held a monopoly over voice and data services are quickly eroding. New entrants like Netflix, Google, and Internet TV providers are rapidly changing the telco business.
Achieving Marketing Optimization Nirvana
Achieving Marketing Optimization Nirvana
Unifying data helps marketers gain deeper insights into each customer for relevant and timely engagement.
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Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
In this 1to1 Media webinar, Don Peppers, founding partner of Peppers & Rogers Group; and Marci Maddox, senior director of product marketing for Customer Experience Management (CEM) at OpenText, discuss how to overcome the five most common organizational roadblocks that prevent true end-to-end customer engagement.
Building Customer Loyalty in a Programmatic World
Building Customer Loyalty in a Programmatic World
While programmatic might be king, it is only one step in building long-term customer engagement. Consider the following on the journey building customer loyalty.
Are You Making These Email Marketing Mistakes?
Are You Making These Email Marketing Mistakes?
TechnologyAdvice’s recent “Do Your Subscribers Read Your Emails?” report examines what readers truly want from email marketing.
Executive Q&A: OfficeMax Co-founder on How to Win Over Customers
Executive Q&A: OfficeMax Co-founder on How to Win Over Customers
1to1 Media caught up with OfficeMax co-founder Michael Feuer to discuss the transformation of the retail space, Amazon’s strengths and weaknesses, and his next venture.

Thought Leadership from

Peppers & Rogers Group
Customer Analytics 101 for Senior Business Leaders
Five best practices for developing an enterprisewide culture that brings customer insights to action.