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Disruption 101: Transforming an Innovative Idea into a Sustainable Business
Disruption 101: Transforming an Innovative Idea into a Sustainable Business
It is happening across myriad industries: New companies are rolling out solutions and services that tap into changing customer behaviors and expectations, forcing incumbent firms to keep up or become obsolete.
Understanding the Behaviors That Drive Sales Success
Understanding the Behaviors That Drive Sales Success
As salespeople and organizations push back against external forces, top performers must convey their experiences and knowledge to the entire team in an effort to align behaviors and enhance strategy.
Customer Experience: The Way Forward in 2015
Customer Experience: The Way Forward in 2015
According to McKinsey, companies focused on providing a superior experience across customer journeys realized a 10-to-15 percent increase in revenue and a 20 percent increase in customer satisfaction.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
4 Exceptional Customer Care Tips That Never Go out of Style
4 Exceptional Customer Care Tips That Never Go out of Style
While the root of customer service remains constant, providing exceptional customer care never goes out of style. Here are four trends that will impact the customer experience field throughout 2015.
Healthcare Accountability: Sizing Up the Metrics for Delivering Value-Based Care
Healthcare Accountability: Sizing Up the Metrics for Delivering Value-Based Care
The Patient Protection and Affordable Care Act’s reform-oriented imperatives have brought healthcare accountability to the fore, leading hospitals, providers, and payers to grapple with ways to measure and deliver more cost-efficient, quality care. But challenges remain as the healthcare industry moves from a fee-based payments system to value-based care, note experts.
The Old Spaghetti Factory Slurps Up Results with Localized Facebook Ads
The Old Spaghetti Factory Slurps Up Results with Localized Facebook Ads
With 42 locations in the U.S. and other countries, The Old Spaghetti Factory has been serving Italian dishes since 1969. But while each restaurant was designed to fit into local communities with unique décor, managing targeted ads with specific offers for different locations proved challenging. Instead of delivering generic messages, the company wanted to deliver locally targeted campaigns at scale, explains Ryan Durrett, director of marketing at OSF International.

Thought Leadership from

Peppers & Rogers Group
Chegg Taps Into the Minds of Young Consumers
The online retailer uses audience data to meet the needs of fickle yet valuable young adult consumers.