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Executive Q&A: GameStop Powers Up with Rewards Data
Executive Q&A: GameStop Powers Up with Rewards Data
Video games are a multibillion dollar industry, thanks to the combined growth of console, PC, and online video games. But video game retailers like GameStop face steep competition from online sellers, freemium games, and behemoth brick-and-mortar retailers like Wal-mart.
Understanding the Behaviors That Drive Sales Success
Understanding the Behaviors That Drive Sales Success
As salespeople and organizations push back against external forces, top performers must convey their experiences and knowledge to the entire team in an effort to align behaviors and enhance strategy.
Customer Experience: The Way Forward in 2015
Customer Experience: The Way Forward in 2015
According to McKinsey, companies focused on providing a superior experience across customer journeys realized a 10-to-15 percent increase in revenue and a 20 percent increase in customer satisfaction.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
4 Exceptional Customer Care Tips That Never Go out of Style
4 Exceptional Customer Care Tips That Never Go out of Style
While the root of customer service remains constant, providing exceptional customer care never goes out of style. Here are four trends that will impact the customer experience field throughout 2015.
Executive Q&A: DonorsChoose.org Sets its Sights on Data Science and Advanced Email Marketing
Executive Q&A: DonorsChoose.org Sets its Sights on Data Science and Advanced Email Marketing
DonorsChoose.org is a non-profit organization that connects donors with teachers in need of books, computers, and even chairs for their students. Founded by a social studies teacher, the 14-year-old organization has raised nearly $285 million dollars for more than 500,000 projects or requests to help students learn more effectively.
Paper or Plastic? Exploring the Way Consumers Pay
Paper or Plastic? Exploring the Way Consumers Pay
SecureNet’s recent “The Way We Pay” report examines the buying behavior of the American consumer by drilling down into the preferences that drive purchase decisions across all age groups.

Thought Leadership from

Peppers & Rogers Group
Banking Channels: No “Alternatives” Anymore
Traditional bank channels are beginning to make way for what were known previously as “alternative channels”—self-service, online banking, mobile apps, social media, etc.