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Executive Q&A: Ford Pushes the Innovation Accelerator
Executive Q&A: Ford Pushes the Innovation Accelerator
Companies that strive to be innovative tend to be more successful because they offer their customers and prospects products and services that are ahead of the time. Ford is leveraging technology to be a truly innovative company.
Marketing Spend Makes the Move to Digital
Marketing Spend Makes the Move to Digital
For marketing leaders across industries, the expansion of digital communications not only presents new ways to connect with customers, but also increases investment in technology and the growing mobile and social channels.
Crafting a Customer-Centric Approach to Loyalty
Crafting a Customer-Centric Approach to Loyalty
Loyal customers are priceless. In this complimentary 1to1 In Action guide, 1to1 Media and industry practitioners provide insights on effective strategies for winning the hearts and devotion of customers.
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Proven Strategies That Make Mobile Relationship Management Click with Customers
Proven Strategies That Make Mobile Relationship Management Click with Customers
In this 1to1 Webinar, Urban Airship's CMO Brent Hieggelke, joins 1to1 Media's Editor-in-Chief Mila D'Antonio, for a critical look at emerging MRM (mobile relationship management) strategies that create enduring connections between brands and customers.
Sales Coaching for the Customer-Obsessed
Sales Coaching for the Customer-Obsessed
In sales coaching, an excellent starting point for sales leaders is to encourage salespeople to become as customer-focused as possible in their approach to the total sales cycle.
4 Tips to Immerse Employees in the Brand
4 Tips to Immerse Employees in the Brand
Savvy business leaders are working hard to turn their employees into brand evangelists, making sure that staff members are cognizant of the impact that the brand they work for has on customers.
Drawing the Line: 3 Tips for Keeping Data Collection Under Control
Drawing the Line: 3 Tips for Keeping Data Collection Under Control
With social and mobile channels offering an even deeper look into customer activity, companies are no longer focused on behavior and demographics alone, but sentiment as well.

Thought Leadership from

Peppers & Rogers Group
Three Common Data Concerns Facing the C-Suite
There is no doubt that Big Data is at the forefront of executives’ minds. They are, after all, being bombarded with information about the need to have a Big Data strategy, and some are making substantial investments to be as data savvy as possible. According to the Harvard Business Review, in 2011 alone companies invested more than $1 billion in Big Data. With so much at stake, C-level executives are under presssure to make the most of their data strategies.