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6 Tips to Immerse Off-Site Employees
More organizations are including home-based work among their benefits. However, business leaders need to have a sound strategy to retain high levels of engagement among their remote employees.
Employee Engagement
The Dos and Don’ts of Customer Problem Resolution
Here are a few dos and don’ts that will help companies optimize problem resolution, and in turn, customer satisfaction.
Problem Resolution
Data Collection Trends Compromise Insight Security
Companies’ trust and loyalty with their customers are threatened, as some third-party gatherers bypass consent to gain a market advantage.
Data Collection and Security
Thomas & Betts Sparks Social Media Interactions
The manufacturing firm is leveraging social media to build relationships and engage in meaningful conversations with both customers and distributors.
Social Media Interactions
5 Keys to Enterprise Knowledge Management
Here are five keys to successfully deliver on an agile enterprise knowledge management strategy for customer service and support.
5 Keys to Successful KM
To the Extreme: Making Excellent Service the Norm, Not the Exception
Though extreme customer service campaigns may gain momentary publicity, offering consistent, trustworthy support fortifies the foundation for true service excellence.
Extreme Service
6 Tips for Building a Robust Mobile Marketing Strategy
As mobile becomes an increasingly used device, marketers need to find the best ways to leverage this channel to interact with customers, making mobile an integral part of their overall marketing strategies.
Integrated Marketing
Weekly News Roundup
This week: new technologies like sales enablement and video chat, as well as emerging research that looks at how sales reps deliver messaging
What's New This Week?
Social, Local, Mobile
Understanding customers' social channels, engagement preferences, and mobile behaviors, offers marketers exceptional opportunities for crafting relevant messaging and optimizing business outcomes.
SoLoMo In Action
Make It Easy for Customers: Cigna’s VoC Blueprint
Cigna leverages a throng of customer feedback to provide tailored experiences. Learn the mechanics behind its strategy.
30-minute webcast
Marketing Spend Makes the Move to Digital
For many marketers, an increased focus on digital methods reduces costs, allowing brands to reinvest the savings for continued development and departmental growth.
Digital Marketing Spend
Executive Q&A: Ford Pushes the Innovation Accelerator
The automaker is leveraging technology to deliver outstanding experiences to its customers. Here, Chief Technical Officer Paul Mascarenas says the first step is to listen to customers.
Customer Experience

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Think Customers: The 1to1 Blog

Winning the War on Showrooming

The key to success is often the ability to adapt to change. When it comes to showrooming, ... more »

Business Model and Brand: Keys to Customer Experience Innovation

Over the past few years, my colleagues and I have written a lot about the perceptions piece... more »

Mobile Proliferation is an Opportunity for Marketers

Savvy business leaders have jumped on the mobile bandwagon and developed a mobile strategy ... more »

Has Huggies Taken Technology Too Far?

Technology continues to evolve each day, but unlike children, we do not document this growt... more »

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1to1 Magazine is an online publication dedicated to covering customer-centric business strategies.

Personalized Web Experiences Prove Vital for Future Success

According to Econsultancy’s recent “The Realities of Online Personalization” report, most marketers see Web personalization as a vital component for business success, but many fail to comprehend the processes behind integrating these engagement tools.

SoLoMo Strategies Soar in the Airline Industry

Though life may be all about the journey, not the destination, we now have a vast number of tools at our disposal to make each stop along the way more enjoyable.

Crafting a Customer-Centric Approach to Loyalty

Loyal customers are priceless. In this complimentary 1to1 In Action guide, 1to1 Media and industry practitioners provide insights on effective strategies for winning the hearts and devotion of customers.

Proven Strategies That Make Mobile Relationship Management Click with Customers

In this 1to1 Webinar, Urban Airship's CMO Brent Hieggelke, joins 1to1 Media's Editor-in-Chief Mila D'Antonio, for a critical look at emerging MRM (mobile relationship management) strategies that create enduring connections between brands and customers.

The Dos and Don’ts of Customer Problem Resolution

When your customer has a problem, the last thing they’re going to care about is your satisfaction program. Here are a few dos and don’ts that will help you optimize problem resolution, and in turn, customer satisfaction.

Executive Q&A: Tennis Australia's Big Data Grand Slam

Editor-in-Chief Mila D'Antonio talks to Tennis Australia CIO Samir Mahir about how Big Data and social media helped to pump up fan participation during the recent Australian Open.

Understanding the Building Blocks of Brand Loyalty

While true loyalty seems increasingly difficult to attain, many elements influence the consumer’s decision to trust and do business with particular companies.

Thought Leadership from

A Lesson from Google on Marketing Innovation
Google Vice President of Sales and Service Jim Lecinski spends much of his time exploring innovation within the realm of marketing. As he sees it, the ultimate goal of marketing is steadfast—gather insights about customers and the market, then act based on those insights in a way that drives ideal consumer behavior. Innovation lies in how that idea is put into practice.

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Jun 11, 2013

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1to1® Media is dedicated to helping organizations across the globe realize the greatest value from their customer base. We provide resources that help senior executives to drive change and make customer-based initiatives the centerpiece of their growth strategy.

1to1 Media's custom publications explore the best practices, trends, and developments from companies that are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver the content needed by our audience of more than 130,000 decision-makers.

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