1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

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Executive Q&A: Alex and Ani Plans Digital Rollouts in 2015
Executive Q&A: Alex and Ani Plans Digital Rollouts in 2015
Alex and Ani's VP of digital strategy sheds light on the company’s approach to improving cross-channel experiences and where it will invest in digital next year.
On the Path to Omnichannel Excellence
On the Path to Omnichannel Excellence
While consumer product companies continue to pursue omnichannel excellence in an effort to satisfy consumer demand, most have yet to meet business needs via this multichannel approach to sales.
Customer Experience: The Way Forward in 2015
Customer Experience: The Way Forward in 2015
According to McKinsey, companies focused on providing a superior experience across customer journeys realized a 10-to-15 percent increase in revenue and a 20 percent increase in customer satisfaction.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
4 Exceptional Customer Care Tips That Never Go out of Style
4 Exceptional Customer Care Tips That Never Go out of Style
While the root of customer service remains constant, providing exceptional customer care never goes out of style. Here are four trends that will impact the customer experience field throughout 2015.
Driving Auto Sales with Digital Tools
Driving Auto Sales with Digital Tools
Connecting with customers is both an art and a science and dealerships are under pressure to balance both while adapting to a rapidly changing marketplace. The days when TV commercials, radio, and print ads were enough to bring customers to a dealership are effectively over. To connect with customers, car dealers have a bevy of channels to choose from, such as websites with live chat, mobile marketing, pay-per-click advertising, and ratings and review sites.
Mastering the Multi-Screen Phenomenon
Mastering the Multi-Screen Phenomenon
Marketers must engage in meaningful and active dialogue with customers and prospects across multiple screens to create strong connections and foster brand advocacy.

Thought Leadership from

Peppers & Rogers Group
Mind the Gaps (of Your CX Transformation)
Four ways to boost the organizational impact of customer experience initiatives.