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Balancing Act: How Population Health Impacts Individuals
Balancing Act: How Population Health Impacts Individuals
Brands and marketers are masters at mass customization. Companies are increasingly adept at delivering personalized messages at scale via automated systems and other technology. In healthcare, the push for mass customization is far more complicated.
Scoping the Loyalty Landscape for 2015 and Beyond
Scoping the Loyalty Landscape for 2015 and Beyond
While marketers have gravitated toward transactional rewards programs in the past, future strategies will move beyond this traditional approach in an attempt to engage consumers and enhance customer relationships at every step along the buyer’s journey.
Customer Experience: The Way Forward in 2015
Customer Experience: The Way Forward in 2015
According to McKinsey, companies focused on providing a superior experience across customer journeys realized a 10-to-15 percent increase in revenue and a 20 percent increase in customer satisfaction.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
Customer Experience Maturity: Growing Up with Your Customers
Customer Experience Maturity: Growing Up with Your Customers
Here are next stages of customer maturity for an organization, and the steps they can take to nurture their customer relationships at each stage.
KidZania’s Customer Loyalty Program Gets Big Insights from its Pint-Size Participants
KidZania’s Customer Loyalty Program Gets Big Insights from its Pint-Size Participants
Building a successful loyalty program is both an art and a science. Companies must provide the right amount of personalized messages and offers without bombarding customers.
With Customer Care, Perception Doesn’t Match Reality
With Customer Care, Perception Doesn’t Match Reality
Mblox’s recent “Identifying the Care Gap in Business-to-Consumer Engagement” report explores the gap between business perceptions and the reality of the customer experience.

Thought Leadership from

Peppers & Rogers Group
A Check-Up on Customer Centricity: 2012 vs. 2014
We conducted a check-up on customer centricity: 2012 vs. 2014.