1to1 Media's Weekly Digest is an online publication dedicated to covering customer-centric business strategies.

Sign up Current Issue Archives
7 Must-Have Customer Engagement Tools for 2015
7 Must-Have Customer Engagement Tools for 2015
The explosion of marketing technology tools and software gives marketers innumerable opportunities to engage consumers and provide excellent customer experiences.
Poor Service Experiences Flush Satisfaction Down the Drain
Poor Service Experiences Flush Satisfaction Down the Drain
Customer service has become the prime enabler of loyalty, as satisfaction often hinges on these very interactions.
Achieving Marketing Optimization Nirvana
Achieving Marketing Optimization Nirvana
Unifying data helps marketers gain deeper insights into each customer for relevant and timely engagement.
ADVERTISEMENT
Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
Driving Change: Addressing 5 Roadblocks to Omnichannel Engagement
In this 1to1 Media webinar, Don Peppers, founding partner of Peppers & Rogers Group; and Marci Maddox, senior director of product marketing for Customer Experience Management (CEM) at OpenText, will discuss how to overcome the five most common organizational roadblocks that prevent true end-to-end customer engagement.
The Customer Journey to the Known
The Customer Journey to the Known
If you haven't started to establish a customer-centric infrastructure by now, you might be left in the dust by your competition.
Exploring the Inner Workings of CX Curricula
Exploring the Inner Workings of CX Curricula
Many brands have come to institute CX curricula in an effort to align employee behaviors with enterprisewide goals for enhanced customer service.
Urban Decay Eyes new Mobile Experiences
Urban Decay Eyes new Mobile Experiences
The rise of e-commerce has transformed the way people shop, making it easier to select merchandise and have it shipped to your home, sometimes within hours. But when it comes to cosmetics, shoppers still want a “high-touch” experience that allows them to explore new products before making a decision.

Thought Leadership from

Peppers & Rogers Group
The Technology Behind Customer Engagement
The technology decisions you make will influence the type of experience you create for your customers.