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Gogo Gears up for the Ever-Connected Passenger
Gogo Gears up for the Ever-Connected Passenger
As airlines roll back their restrictions on the use of digital devices on flights, more passengers are online than ever. This offers a new opportunity for in-flight broadband service providers like Gogo to capture new customers and grow market share.
New Year State of Mind: What’s Ahead for Marketing in 2015
New Year State of Mind: What’s Ahead for Marketing in 2015
Salesforce Marketing Cloud’s “2015 State of Marketing” report explores the current marketing landscape and how marketers plan to renew and advance their approach in the coming year.
Customer Experience: The Way Forward in 2015
Customer Experience: The Way Forward in 2015
According to McKinsey, companies focused on providing a superior experience across customer journeys realized a 10-to-15 percent increase in revenue and a 20 percent increase in customer satisfaction.
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Calculating the Financial Value of SEO
Calculating the Financial Value of SEO
Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.
Mobile CRM for the Modern-Day Road Warrior
Mobile CRM for the Modern-Day Road Warrior
Poor CRM adoption is a well-documented problem. Companies should consider the following when crafting their mobile CRM strategies.
The Workforce of the Future
The Workforce of the Future
As consumer expectations evolve, so must company culture, for future employees will rely upon collaboration, adaptability, and purpose to further personal and enterprisewide success.
With Customer Care, Perception Doesn’t Match Reality
With Customer Care, Perception Doesn’t Match Reality
Mblox’s recent “Identifying the Care Gap in Business-to-Consumer Engagement” report explores the gap between business perceptions and the reality of the customer experience.

Thought Leadership from

Peppers & Rogers Group
Five Ways to Build Effective B2B Sales Teams
To motivate behavioral change, you must have insight into a potential customer’s true needs.