Data Analytics Archives

Data Analytics

How to Create a TikTok Marketing Strategy that Cuts Through the Noise

Judith Aquino - October 5, 20200

In spite of recent political turmoil, the video app TikTok is experiencing a meteoric rise in the U.S. TikTok has about 100 million...

Customer Engagement

How to Move your Digital Transformation Strategy Forward (Hint: It’s not a Crisis Response)

Judith Aquino - July 16, 20200

Without question, the COVID-19 pandemic has laid bare consumers’ dependence on real-time digital services and experiences. When customers order groceries online, use...

Customer Engagement

Contact Centers Maintain Human Connections in Times of Crisis

Elizabeth Glagowski - April 6, 20200

In times of crisis -- like right now -- people are naturally anxious. They are unsure of what will happen next. They...

Customer Engagement

A First Look at 2020 Retail at NRF’s “Big Show”

Judith Aquino and Dylan Haviland - January 20, 20200

New decade, new retail. At National Retail Federation (NRF) “Big Show” conference in New York City, business leaders defined what will make for exceptional...

CX Excellence

Find the ROI in CX

Judith Aquino - December 18, 20190

In the era of the customer, companies are adopting digital initiatives and making changes to established business models, processes, and systems to...

Data Analytics