Elizabeth Glagowski

Sales strategy article about the customer-focused sales cycle. Sales organizations at Xerox, IBM, and the Chicago Blackhawks consider customer-centricity in every part of the sales cycle, from prospecting to lead management to post-sale activities.

Recent posts

Show Me That You Know Me

It’s no secret that consumers want and expect personalized experiences from brands. In an increasingly data- and technology-driven marketplace, companies can’t simply...