Anna Papachristos

As job functions continue to evolve, employees have come to expect more from the training programs designed to advance their skills. While these programs provide employees with the knowledge necessary to fulfill their roles, employees also crave engaging lessons that empower them to grow and develop along their personal career path. By establishing programs that sustain individual improvement, leaders demonstrate their investment in both the business and their employees, for they understand that each staff member supports the company's overall mission and bottom line. But what should these programs look like moving into 2016?
Content marketers need to integrate the human element into their brand messaging to establish connections that can strengthen customer engagement and loyalty.

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